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Marketing Sales

Location:
Roanoke, Virginia, 24018, United States
Posted:
March 25, 2011

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ROBERT R. LUSK

**** ******* ***** ******

Roanoke, Virginia 24018

H: 540.***.****

abhpbw@r.postjobfree.com

http://www.linkedin.com/in/robertlusk

Professional Profile

A new breed of marketing director for today's new world of marketing.

Instrumental in doubling and re-doubling revenues for a top-tier marketing

services agency. Principal driver of revenue growth in e-marketing

channels for national direct sales company. Formulates overall brand,

product and direct marketing strategy. Guides strategic and creative

development. Leads quality implementation. Adds functional expertise in a

vast array of marketing disciplines. Enables multi-channel strategies.

Disciplined manager of marketing operations to enhance profitability.

OBJECTIVE

Marketing Manager or Marketing Director for a national brand, product or

direct marketing company or organization. Leadership for strategic,

tactical and/or specialized marketing functions.

Core Competencies

Marketing Strategy & Tactics Business Development Marketing Operations

Management

Marketing Communications Direct Mail Marketing Email Marketing

Ecommerce with SEO/SEM Social Media Mail/Phone Order Catalog

Content/Management

Teleservice/Telesales Literature/Collateral/Promot Copy Writing/Content

ions Development

PROFESSIONAL EXPERIENCE

Magnets USA, Roanoke, Virginia

(Manufacturer and direct marketer of promotional magnets for real estate,

restaurant, fundraising, small business, individuals/families)

Marketing Manager (October 2005 - March 2010)

Transform traditional marketing strategy into an integrated, multi-channel

direct marketing strategy combining traditional and e-business elements

Spearhead the successful integration of ecommerce, SEO, SEM and email

marketing with traditional catalog, direct mail and inside sales

channels. Lead the development of new ecommerce web sites integrating

web-to-print technology and process. Increase monthly ecommerce revenue

to 25% of total sales with an overall ecommerce conversion rate greater

than 6%. Drive email conversions to over $1MM per year. Add $300,000

PPC revenue stream at 85% return

Develop and lead implementation of overall marketing strategy

Manage marketing operations in direct mail, email, ecommerce, SEO, SEM,

mail/phone order catalog, telesales, print/web advertising, social media

and partnership marketing programs. Lead company-wide quality

improvement initiative resulting in 17% reduction in cost of goods

returned. Elevate corporate competence in marketing communications and

operations. Write copy and content for all channels.

BBDO Worldwide/Ross Roy Communications, Troy, Michigan/Windsor, Ontario

(BBDO, one of the world's premier global advertising agencies acquired Ross

Roy Communications to provide integrated communications services)

Group Senior Vice President, Senior Vice President, Account Executive &

Copywriter (June 1985 - September 2001)

Propel growth of direct marketing and customer relationship management in

agency and client organizations.

Expertise in development and execution of direct marketing and CRM

strategies for national brands and retail networks. Quality oriented

leadership of agency operations delivering service excellence and

marketplace impact. Business development through acceleration of organic

growth and addition of profitable new service lines. Copywriting expertise

for advertising, marketing and corporate communications. Content

development for training programs, proposals and presentations, marketing

web sites, research and business theater.

BBDO Worldwide, Troy, Michigan

Group Senior Vice President, Group Account Director (November 2000 -

September 2001)

Manage and direct account services for corporate, brand and functional

marketing groups at DaimlerChrysler.

Supervise sales and project management activities of 24 professional level

account executives providing integrated direct marketing communications to

DCX corporate, brand, fleet, financial services and rebates/incentives

groups. Financial and human resource management for five (5) business

units billing $50mm. Streamline systems and processes for agency

administration of multi-billion dollar Chrysler incentives/rebates program.

Select choice to lead marketing launch of Certified PreOwned Vehicles.

Officer of the company and member of the executive management team.

Ross Roy Communications, Troy, Michigan/Windsor, Ontario

Senior Vice President (January 1996 - October 2000)

Instrumental in doubling and re-doubling agency revenues.

Launch database management/marketing service line creating new multi-

million dollar revenue streams. Gain acceptance for Customer Relationship

Management as a line item in Chrysler brand and Dealer Advertising

Association marketing budgets. Executive leadership for sales revenue,

service line excellence, client relationship management and business

operations of top-tier marketing services agency. Co-lead the integration

of Ross Roy and BBDO to form Pentamark, a new agency created to simplify

service and lower costs for Chrysler client.

Vice President, Direct Marketing Services (January 1991 - December 1995)

Launch new direct marketing service line.

Develop and launch successful new direct marketing service line with

database management, direct mail, marketing research, teleservices and web

development. Increase direct marketing billings 10-fold to $25MM. Achieve

direct mail vehicle buy-rate of 18% among high value customers.

Account Executive / Senior Account Executive (September 1988 - December

1990)

Direct marketing launch of the Jeep/Eagle brand.

Introduce the new Eagle Premier with a massive test drive incentive program

integrated with dealer sales processes. Effectively manage Jeep brand

marketing communications with advertising, direct marketing,

literature/collateral, sales promotion, meetings/events and new vehicle

catalogs.

Copy Writer (June 1985 - August 1988)

Source of creative talent to fuel business expansion.

Develop creative concepts and write copy for brand and product advertising,

direct mail, literature and collateral, product catalogs and POS. Write

content for product knowledge and sales skills training programs, technical

manuals, executive speeches, marketing web sites, owner magazines, research

reports and corporate communications. Strong work ethic for high-volume,

fast-turnaround demands of Fortune 50 clients.

EDUCATION

University of Windsor (1975 - 1980)

Honours Bachelor of Commerce, Business Administration

Bachelor of Arts, Psychology

CERTIFICATION

ISO 9001 (1999)

Operational leadership for company-wide quality management systems.

Achieved full ISO-9001 certification.

RECOGNITION

CLIO Award (1981, 1982, 1983)

Three-time winner of prestigious CLIO Award for creative excellence in

advertising

CMA GOLD Award (2000)

Led agency team winning CMA Gold Award for integrated marketing launch of

Chrysler PT Cruiser

VOLUNTEER SERVICE

United Way/Centraide, Windsor-Essex County (2003 - 2005)

Chairperson, Marketing and Communications Committee. Member, Board of

Directors.

PRIOR WORK HISTORY

RKO General/Baton/Moffat Broadcasting (March 1968 - June 1985)

Technical Producer/Production Manager/Copywriter

Manage day-to-day activities of audio production department. Write and

produce radio programs and commercials. Technical production of live, on-

air radio broadcasts

PROJECT-BASED ASSIGNMENTS

Saatchi & Saatchi Advertising, Toronto, Ontario (December 2002 - April

2003)

Account Executive/Consultant

Consultant acting in an Account Executive role to develop a CRM proposal

for Toyota client. Successfully establish Saatchi & Saatchi credentials

for CRM. Gain CRM launch project for a new Toyota vehicle. Increase

agency Q1/03 revenue by $300,000.

Creative Logic, Peoria, Illinois (July 2003 - March 2007)

Direct Marketing Project Developer

Develop integrated direct mail incentive and dealership sales training

program for Industrial Markets Division of Caterpillar, Inc. Generate

six figure revenue stream for Creative Logic and deliver $3MM in

incremental sales revenue to Caterpillar, Inc. Write and edit, "Victory,

Honor and Glory", a coffee table book telling the story of men's

basketball at Bradley University.

NATIONAL COLLEGE, Salem, VA (April - May, 2010)

Freelance Copy Writer

Develop communications concepts and write copy for Success brochure used

in prospect fulfillment process.

WCCL NETWORK, Manchester, UK (August 2010 - Present)

Email Marketing Consultant

Develop email marketing strategies and promotional campaigns. Develop and

write email marketing messages.



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