MICHAEL BRUCE WALDEN
Tifton, Georgia 31793
*****.*********@*****.***
OBJECTIVE: To secure a challenging and responsible position where my management, sales, and customer service
skills can be utilized to improve operations and contribute to company profits.
SUMMARY: Over twenty-five years of increasing responsibilities in sales and retail management / merchandising.
Successful in gaining and developing new business and having the ability to create trust and build lasting business
relationships. Evaluated by superiors as having exceptional planning and organizational skills as well as considered to be
a real team player.
CAPABILITIES:
Account Management Sales Proposals / Presentations Assortment Planning
Cold Calling / Prospecting EVA Analysis Purchasing
Inventory Control Time Management Visual Presentation / Planograms
Customer Service Proficient Use Of CRT / PC Advertising / Sales Promotions
Personnel Management / Training Detail / Efficiency Oriented Excellent Communication Skills
Operations Management Meet Deadlines / Goals Scheduling
Interviewing / Hiring Leadership Ability Powerpoint / Word Perfect
WORK EXPERIENCE:
December, 2009- Coca-Cola Bottling Company Consolidated, Sylvester, Georgia
January, 2011 Title: Pre-sales Account Manager
Responsibilities:
• Developed and managed accounts in convenience stores and some small grocery stores.
• Maximized sales and volume growth of Coca-Cola brands to customers through strong relationships with
store owners and management.
• Ensured case sales replenishment and growth and quality assurance of products.
• Sold in promotional programs and incremental displays as well as equipment placements.
• Strived to meet or exceed sales goals and achieve marketing and merchandising objectives in all assigned
accounts.
• Sold in speed-to-market packages.
• Worked and communicated with the delivery merchandisers servicing my accounts to ensure that satisfactory
customer service was achieved.
December, 1998- Coca-Cola Bottling Company Consolidated, Tifton & Sylvester, Georgia
November, 2009 Title: Vending and Foodservice Account Manager
Responsibilities:
• Acquired new accounts through cold calling and prospecting.
• Developed new accounts by selling proper packages / flavors and setting up appropriate delivery cycles and
net selling prices.
• Targeted and developed selling strategies for obtaining competitive accounts.
• Evaluated existing customer base and determined ways to enhance company and customer profits through
placement of additional equipment and proper brand management.
• Requested equipment (vending machines, coolers, and fountain units) for new and existing customers.
• Planned, prepared, and presented effective sales proposals to potential new key customers.
• Developed profitable business strategy based on EVA analysis.
• Communicated profitability of postmix product to fountain customers through stewardship reviews.
• Completed weekly and month-end vending and fountain reports.
• Provided fountain accounts with point-of-sale items to ensure these accounts were merchandised to standard.
• Completed capital expenditure forms to request scoreboards and other non-standard items for key accounts.
Page 2
July, 1995 - J.C. Penney Company, Inc., Tifton, Georgia
February, 1998 Title: Senior Merchandise Manager
Highlights:
• Assisted in the grand opening of the J.C. Penney store in Tifton.
• Successfully managed the men’s and children’s departments ($1.6 million volume) by utilizing successful
planning, merchandising, data analysis, and inventory purchase and control.
• Achieved yearly sales gains in assigned areas from 1995-1997.
• Maintained and directed staff of 10-12 employees in assigned areas and developed several associates that
were later used in key positions throughout the store.
October, 1992- J.C. Penney Company, Inc., Laurel, Mississippi
July, 1995 Title: Senior Merchandise Manager
Highlights:
• Managed the men’s department ($1.4 million volume).
• Achieved yearly sales gains in assigned area in 1992-1994.
• Maintained and directed staff of 6-8 employees in assigned area.
• Assisted in the implementation of store upgrades to point-of-sale computers.
• Transferred to Tifton, Georgia in July, 1995 to open a new store.
July, 1988- J.C. Penney Company, Inc., Laurel, Mississippi
October, 1992 Title: Merchandise Manager
Highlights:
• Assigned merchandise lines of women’s accessories, lingerie, and home furnishings ($850,000 volume) from
June, 1988-May, 1990.
• Assigned to men’s department in June, 1990.
• Promoted to Senior Merchandise Manager in October, 1992.
June, 1987- J.C. Penney Company, Inc., Laurel, Mississippi
July, 1988 Title: Merchandise Manager Trainee
Highlights:
• Completed 22-week structured training program.
• Attended trainee workshop school in Atlanta during November, 1987.
• Assumed limited assignment of focusing specifically on the young men’s area in November, 1987.
• Promoted to Merchandise Manager in July, 1988.
December, 1984- J.C. Penney Company, Inc., Enterprise, Alabama
June, 1987 Title: Sales Associate
Responsibilities:
• Worked in the catalog / credit department assisting customers with catalog orders, returns, and account
payments.
• Provided customer service while working in the men’s, shoe, and jewelry departments.
• Performed required cashiering duties and helped with stocking merchandise on the sales floor.
EDUCATION: Troy State University, Troy, Alabama
Bachelor of Science, 1984
REFERENCES: Available upon request.