Jacqueline M. Arnold *** Aster Ridge Trail ( Peachtree City, GA
30269
678-***-**** ( abhoa6@r.postjobfree.com
Qualifications for Senior Management
Possesses 20 years of experience in community/public relations, marketing,
writing/editing, corporate communications, training, and volunteerism
within a variety of award-winning organizations, including media,
government, non-profit, energy, manufacturing, property management,
healthcare, and retail. Background encompasses extensive international
experience; lived/worked overseas for over five years, studied business in
China, and traveled to 29 countries. Applies a global perspective in
building organizations, focusing on best practices and service excellence.
Recognized protocol, diplomacy, and relationship expert. Works well under
pressure, both individually and collaboratively. Utilizes strong critical
thinking, analytical, and problem solving skills to devise creative
solutions to complex issues. Holds two master's degrees.
Strategic/Business Project Idea Customer Service
Planning Management Development
Policy Event Planning Proposals Client Relations
Development/Improveme
nt
Total Quality Fundraising Branding Research
Management
Malcolm Baldrige Sponsorship Team Building Start-Ups/Closur
Standards Mgt. es
Key Contributions
. Initiated, developed, managed, and enhanced collaborative relationships
with congressional, community, and business leaders to align strategies,
partnerships, and service missions. Served as a key representative for
international relations, sponsorship, and fundraising.
. Provided executive leadership planning, writing, and packaging for a
grant/award under DoD/Army/Malcolm Baldrige-based criteria to achieve a
Large Communities of Excellence win.
. Provided marketing and implementation leadership for the largest military
sporting event in Europe, handling all aspects of marketing, vendor
relations, and commercial sponsorship.
. Re-engineered customer service initiatives, led office/department
consolidations and closures, and turned around service activity's $1.2M
loss, resulting in a team receiving the Civilian Incentive Award
. Wrote, edited, and published multiple publications, including a weekly
newspaper, radio show, and magazines with USAEUR distribution for a full-
service marketing/ad agency and public affairs office.
. Opened three new large accounts for a national department store within
the first six weeks as an account manager. Coordinated special events
with national guest artists in addition to directing the retail
operations of three large cosmetics departments as a regional manager.
. Leveraged sales, service, recruitment, and leadership strengths to
establish a sales unit from the ground up, growing a unit of nine high-
performing managers within six weeks.
Career Track
Freelance Technical Writer, Published Author, Marketing Consultant,
2009-Present
Executive MBA, student 2005-2007
Director of Marketing and Customer Communications, The Energy Group 1998-
1999, 2007-2009
Played a critical role during the company's start-up phase (January 1998-
August 1999) and drove marketing model and business plan development during
its growth phase. Led efforts to identify potential customers, define
communication channels, and execute marketing campaigns. Contributed to
strategic planning, branding strategy development, and sales cycle
activities. Cultivated key client relationships.
. Created comprehensive strategic business plan, complete with targets and
strategies, including five-year plan initiatives.
. Authored marketing materials to build and develop the brand. Designed,
deployed, and administered marketing campaigns, aligned with business
plan objectives, to achieve sales targets and growth goals.
. Identified and integrated new media, interactive, and electronic media
and marketing strategies. Developed an electronic newsletter, utilizing
Constant Contact.
Continues...
Jacqueline M. Arnold 678-***-**** ( abhoa6@r.postjobfree.com (
Page Two
Marketing Consultant/Technical Writer, National Companies (Fergusons,
Siemens, Yokogawa) 1999-2007
Performed full-scale client and business development activities. Conducted
site visits, executed marketing analyses, and advised decision makers on
sales/marketing strategies. Created customer service surveys, press kits,
timelines, and business drivers, such as strategic business plans.
Composed magazine articles and newspaper releases. Coordinated
endorsements from members of the US Congress.
. Conducted training and technical writing activities for the national
headquarters, staff, and satellite offices of Ferguson's Inc., a leading
HVAC system manufacturer. Developed web-based training content for
company-wide training delivery. Created customer surveys and formulated
questions.
. Authored technical documentation for QS 9000 audit compliance activities,
resulting in a successful audit for Siemens Automotive. Performed gap
analysis, verified quality and other processes, and facilitated
interdepartmental communications.
. Contributed two manuscripts and a foreign language book to Gallopade
International's Carole Marsh mystery series, available at major
bookstores.
. Served as an author, program advocate, and registered volunteer for
www.americadays.com. Supported a "charity of the month" for one year,
logging 350+ hours. Supported the National Freedom Corps by encouraging
others to volunteer and register their hours (1,500+) to meet the
president's call to lifetime hours of volunteerism.
. Worked with other clients as well, including Annabelle's, Chaps, and
Healthcare Team Training.
Marketing Chief and Special Projects Officer-Programs of Excellence,
Department of Defense 1992-1997
Provided executive leadership and business objectives support to four
American military communities serving military families, soldiers, and
civilian employees. Provided full-service marketing support and
contributed to or created all creative copy distributed through an in-house
marketing and advertising agency. Assisted with customer service, special
projects, volunteer programs, and mission/branding strategy deployment.
Handled community relations, serving as a German/American liaison,
Ambassador to the Pentagon, Executive Steering Committee Member, Process
Action Team Leader, and EEO representative. Supervised a staff of five.
. Managed full-scale marketing service for 30 accounts, including revenue-
generating, outreach, tourism, and service facilities.
. Counseled business operators and managed key client/international
relations and volunteer programs.
. Administered customer service programs, including QA, customer service
standards, and retention.
. Authored training modules on SOPs for 203 service providers/managers.
. Reached large readership/markets through marketing collateral,
publications, and a weekly radio show.
Additional Experience: Journalist/Editor for Fort Campbell Courier,
Daleville Sun Courier, and Gulf Shores Islander; Alabama House of
Representatives Page; Manager for Tupperware; Licensed Realtor in Alabama;
Account/Regional Manager for Color Me Beautiful; Property Manager for CRG
Realty; Public Relations Intern for University of South Alabama Medical
Center and Deep South Girl Scout Council; Radio DJ; Director of Admissions
for City Colleges of Chicago; Substitute Teacher for public schools.
Credentials
Master of Business Administration, Leadership and Global Initiatives,
University of Georgia
Master of Human Relations, Organizational Behavior and Counseling,
University of Oklahoma
Bachelor of Communication Arts, Journalism and Public Relations, University
of South Alabama
Affiliations
American Marketing Association - Member/Membership Committee Member; Boy
Scouts, Girl Scouts, Catholic Diocese, Public SchoolS, National Arthritis
Foundation, Patient Advocate Foundation - Active Volunteer: PEEPLE'S PTO,
VP, HOLY TRINITY, CHRP 15, RCIA SPONSOR