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Marketing Sales

Duluth, Georgia, 30096, United States
March 26, 2011

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Chaitali De

**** ********** *****

Duluth, GA-***96

Phone: 678-***-**** Email:

LinkedIn Profile:


Personal Summary: Have 5+ years of marketing experience (2+ years US

experience) in various organizations which include Fortune 500, Inc. 100

companies. Done MBA in Marketing from Southern Polytechnic State

University. GPA is 3.81. Completed MA in English Literature. Taught as

Asst. Professor for 3 years in two undergraduate colleges.

Experience: Website Copywriting, Website Content Maintaining, E-marketing,

Benchmarking, Comparative Analysis (Quantitative & Qualitative), Writing

Blog, Market Surveys, Research, Collecting & Compiling Data, Database

Marketing, Direct Mail, Word Mail Merge, Communication, Sales Support,

Telemarketing, E-mail Marketing, Microsoft Excel, Microsoft Access,

Microsoft SharePoint, WordPress, Joomla, Adobe Photoshop (CS3),

Illustrator, HTML, Basic SQL, Survey Monkey, Form Stack, Constant Contact,

Exact Target, Statistical Package for the Social Sciences (SPSS), Consumer

Behavior Analysis, Search Engine Optimization, Pay Per Click (PPC), Google

AdWords, Wordtracker, SEO Toolkit,, Social Media Marketing.

Professional Experience:

Organization: Sun-Dew Solutions (

Duration: January 2010-Present, Position: Marketing Associate

My responsibilities included:

> Conduct online researches for the organization and for clients

> Conduct Benchmark on competitors

> Prepare Comparative Analysis

> Analyze Data using MS Excel (Pivot Table, Chart, etc.), MS Access,

basic SQL

> Prepare and Update website content

> Communicate with different internal support groups to gather relevant


> Conduct Database Marketing

> E-mail and Direct Mail Marketing

> Social Media Marketing (Face Book, Twitter, LinkedIn)

> Develop sales leads

> Communicate between offshore team and customers

> Present reports before senior management using MS Excel, Power Point

Organization: AkzoNobel Car Refinishes (

Duration: June 2010-September 2010, Position: E-Marketing Intern (B2B)

My responsibilities included:

> Conducted online surveys through Survey Monkey, Form Stack & Analyzed

data using SPSS, MS Excel (Pivot Table, Chart, etc.)

> Conducted online researches

> Prepared and Updated website content (3 major websites)

> Communicated with 11 different internal support groups to gather relevant

information for website content

> Conducted Benchmark on our major competitors

> Prepared Comparative Analysis

> Involved in E-marketing

> Presented reports before senior management using MS Excel, Power Point

Chaitali De

Organization: Media Brokers International (Inc. 100 company:

Duration: November 2009 - February 2010, Position: Market

Researcher/Analyst Intern

My responsibilities included:

> Collected and compiled Data related to marketing strategy

> Analyzed Data using MS Excel

> Involved in Search Engine Marketing (SEM) which includes search engine

key word, contextual advertising for 500+ magazines

> Researched data for specific needs for 50+ clients and compiled it using

MS Excel (Pivot Table, Chart, etc.)

> Helped increasing effectiveness of online marketing by attracting more

unique visitors

> Tested the entire marketing process from start to end

Organization: Welfare Organization, Alipurduar, India

Duration: January 2000-November 2005, Position: Marketing/Advertising


My responsibilities included:

> Conducted market research and gathered data for specific needs for


> Collected and compiled information related to marketing strategy

> Analyzed Data using MS Excel (Pivot Table, Chart, etc.), MS Access

> Conducted Database Marketing

> Attended Trade Shows

> Conducted 10+ market surveys through focus group, random survey

> Created marketing strategy to promote our Non-for-Profit organization

> Helped increasing effectiveness of organization through marketing


> Organized 15+ promotional campaigns

Organization: Alipurduar College, Alipurduar, India


Duration: September 2002-November 2005, Position: Associate Professor

My responsibilities included:

> Taught under graduate courses in English literature

> Created course curriculum for undergraduate courses

> Served as Examiner for multiple colleges under the university

> Conducted several social and academic events for promoting our college

> Served as President of Student Welfare Organization

Education Background:

> MBA in Marketing from Southern Polytechnic State University in Fall 2010

(GPA: 3.81)

> Masters of Arts in English literature from CSJM University, Kanpur, India

Summary of Course Research Project:

> Alumni Survey of Southern Polytechnic State University, Customer Survey

of Reputed Restaurant, Research work in consumer behavior of retail

industry, Research work on consumer demography, Research work on a

contemporary marketing technique, Research work on Paco Underhill (Retail

guru), Research work on Trade Shows, RFP Preparation.

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