Sales Manager

JOHN KASPRZYK

*** **** ********** ****** ( Yorkville, Illinois 60560

630-***-**** ( ***********@*****.*** ( www.linkedin/in/johnkasprzyk

DIRECTOR / SENIOR MANAGER:

Sales Development, National Sales, General Management

Dynamic professional with history creating high-performance national sales

powerhouses and operational centers of excellence in highly competitive

niche industry.

. Navigate fluctuating market, needs, and demands, spearheading high-impact

strategic analysis, planning, and programs.

. Uncover opportunities and issues previously undetected, adopting 360-

degree business perspective.

. Expand market share and margins, forging tactical relationships,

alliances, and partnerships.

. Strengthen and maintain company integrity, providing superior hands-on

customer care and support.

. Maximize team productivity, identifying unique needs, talents, and areas

for improvement.

Strategic Analysis & Planning ( Business & Sales Development ( Bottom-Line

& ROI Optimization

Market Expansion ( Program Design & Management ( Trade Shows ( Special

Events ( Negotiations

Pricing ( Problem Solving ( Networking ( Relationship Building ( Team

Building & Development

APET, INC., East Dundee, Illinois ( 1997 - 2009

Chief Marketing Officer

Formulated and executed strategic national marketing plans for +$16M

wholesale and import distributor serving retail pet industry. Led national

account management totaling $12M in annual revenue. Administered all

marketing venues including print, email, and website design, content, and

graphics. Designed and planned all trade shows and conventions. Served as

corporate delegate at all executive and vendor summit meetings. Provided

24x7 on-call support for key clients.

Major Contributions:

. Drove sales despite economic slowdown, strengthening focus on core

business, increasing marketing, designing "loyalty rewards" program, and

expanding offerings to Petco and Wal-Mart.

. Amplified brand recognition and visibility, cultivating customer and

referral bases, publishing trade advertising and interviews, and managing

direct mail and email campaigns.

. Strengthened competitive positioning and expanded market share,

partnering with and negotiating lower rates with Fed-Ex outside

traditional trucking zone.

. Built world class sales staff, chairing weekly training meetings focused

on specific skills and real-time issues, and conducting in-depth analysis

of training impact and individual performance.

Highlights:

. Saved major account with Petco from impending dissolution upon hire,

repairing strained relationship by developing win-win solutions.

. Grew account with Petco 1100%, from 55 stores with 1 category and $450K

in annual business to +150 stores with 5 categories contributing +$6.8M

annually.

. Nominated for 2008 "Vendor of the Year" award in category for largest

volume national account.

Corporate Manager ( 2001 - 2007

Provided strategic and tactical support for all company departments.

Coordinated special projects including with government agencies. Prepared

staff and management for quality assurance audits.

Major Continuations:

. Orchestrated seamless relocation of all non-production departments to new

facility with 0% business interruption or attrition.

. Added $1.5M in revenue, negotiating and securing all business for 100% of

Petco stores.

. Achieved and exceeded standards and goals, providing comprehensive

analysis on all national accounts, and providing recommendations on

optimal purchasing, production, and transportation.

JOHN KASPRZYK

( Page 2 (

***********@*****.***

(APET, INC. cont.)

Director of Purchasing ( 1997 - 2001

Provided detailed forecasts on all areas of business. Determined needs.

Strategized pricing and ordering to meet critical demands.

Major Contributions:

. Safeguarded company reputation, and restored normal flow of orders

following elimination of funding for dry goods, designing successful exit

strategy.

. Lowered inventory 30%, and increased turns 100%.

. Maximize ROI and increased profit margins 2-4%, modifying pricing

formulas to reflect landed cost and performing highly accurate forecast

calculations.

. Improved client satisfaction, restructuring ordering strategy to minimize

out-of-stock occurrences.

. Planned and executed multiple highly successful in-house trade show

events.

ADDITIONAL PROFESSIONAL HISTORY

APET, INC., East Dundee, Illinois ( 1998 - 2009

Administrator of Software & IT ( 1998 - 2009

. Managed all aspects of software and IT throughout 11-year tenure while

simultaneously driving exponential increases in business, sales,

profitability, and performance.

. Coordinated multiple software upgrades while achieving 0% business

attrition, collaborating closely with consultants to verify readiness and

oversee conversions.

. Developed complete purchase cycle for new ERP software, servers,

security, and telephone systems, and trained staff on usage.

. Created industry 1st and enhanced value for national customers, designing

new production and billing system based on "scan receiving."

PETCARE PLUS INC., Aurora, Illinois ( 1995 - 1997

Buyer ( 1996 - 1997

. Managed 4 categories totaling ~1,400 SKUs and $13M in retail sales for

privately-held retail chain with 82 stores in 6 states.

. Increased ROI, analyzing and restructuring categories' mixes and sources.

. Raised fill-rate and margins, reengineering import strategy.

. Produced significant sales increase, amplifying visual presence and

assortments.

. Recruited and hired successor for previous Buyer position.

Buyer ( 1995 - 1996

. Strengthened competitive positioning, launching new startup specialized

category from ground-up to full market in 1 year.

. Authored and facilitated corporate training for new category.

. Trained +800 associates, managers, and district managers in 12 months and

6 states; achieved on-time roll-out of new category.

. Co-designed new concepts for store formats and layouts.

. Developed specialized fixtures with manufacturers; now industry

standards.

CERTIFICATIONS

Phone & Voicemail System Administrator

Systems Administrator

Security Administer

Retail Link

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