Manager Sales

**** ***** **** ********* 215-***-**** (cell

phone)

Winter Garden, FL 34787

***********@*******.***

Kristin DeSanto, MBA, CMP

Experience February 2001 - March 2011 Embryon

Somerville, NJ Account Director

Formerly an employee of Advogent Group which was purchased by

Advanced Health Media/Embryon effective February 1, 2010

. Responsible for expanding business opportunities within

current clients; identify, create and develop business

opportunities with new companies/products;

. Accountable for 5 clients (focusing in hemophilia,

dermatology, GI, CKD-MBD, RA) totaling $3 million

. Develop creative, strategic marketing and educational

programs to support client's strategy;

. Liaise and work with medical and editorial staff to ensure

client's needs are fully serviced;

. Write and develop capabilities presentations and proposals

for new prospects and existing clients;

. Attend client meetings (ie. advisory boards, speaker

training meetings, symposia);

. Responsible for revenue forecasting, quarterly revenue

totals and managing project budgets;

. Work with Client Service Manager to ensure the successful

implementation of all client programs, supervise multiple

project teams

Senior Client Service Manager

Develop and maintain client relationships in concert with corporate

goals and objectives;

. Prepared reports, analysis and recommendations to add value

to the client's business objectives;

. Partner with the Account Director to ensure compliance and

revenue optimization;

. Communication and identification of competitive

agencies/products;

. Attended speaking engagements, community functions and

client functions as requested;

. Communicate client requirements with all internal

resources;

. Development and maintenance of revenue forecasts for

clients.

Account Executive

. Manage projects/programs related to estimates, timing,

content and quality of deliverable;

. Develop comprehensive knowledge of client, client markets,

products and competition;

. Work with management in analyzing existing communication

plans, using market research and feedback to determine

appropriateness/effectiveness of plans and recommending

next steps;

. Work with creative department and management in the

development of product/program concept, branding and

design, bringing in knowledge of product, positioning,

competition and client expectations;

. Research and contact potential new clients.

Director, Meeting Planning

. Management and development of Meeting Planners and

Freelance Meeting Planners;

. Establish procedures for maintaining high standards of

meeting planning and implementation;

. Determine and enforce, through functional groups/teams,

productivity and quality in accordance with company needs,

based on current corporate and industry regulations;

. Promote quality improvement efforts;

. Evaluate and develop improved techniques/processes for

efficiencies of execution and quality;

. Interview and quality potential suppliers for preferred

relationships;

. Liaison between Directors of Operations and Meeting

Planners;

. Responsible for resource allocation of all assigned

initiatives;

. Manage special projects as assigned by the Associate Vice

President, Logistical Services.

Senior Meeting Planner

Responsible for all logistical aspects of medical education

programs included, but not limited to: company liaison to

contracted hotel; recommendations for creative events;

contract/arrange destination management companies for off-

site venues; ground transportation and guest activities;

manage attendee rooming lists; on-site logistical details of

programs; day-to-day departmental activities to include bill

tracking/adjustment and meetings with regional/national hotel

chain salespersons and other vendors to increase

departmental/company contacts.

July 2000 - February 2001 CoMed Communications

Philadelphia, PA

Senior Meeting Planner

Responsible for all logistical aspects of medical education

programs included, but not limited to: completion of site

inspections/selections and contract negotiations; arranged

and managed all food and beverage requirements; management of

all activities and special events; managed rooming lists and

ground transportation manifests; coordinated all audio visual

requirements; worked with Project Management and Creative

Department to ensure that all materials met program criteria;

worked within allocated budgets and reconciled all final

invoices.

June 1999 - July 2000 Boron LePore & Associates/CardinalHealth

Fair Lawn, NJ

Senior Meeting Planner

Responsibilities include development, planning and management

of medical marketing meetings. Main duties include:

coordination of all food and beverage functions; management

of rooming lists and ground transportation manifests;

coordination of all audio visual requirements; managing the

program budget and reconciling all invoices; working with

various departments to ensure success of each program.

December 1998 - June 1999 Sunrise Assisted Living

Old Tappan, NJ

Director of Community Relations

Responsibilities include all marketing duties in accordance

with achieving budgeted goals for the assisted living

facility. Worked with community referral sources as well as

with prospective residents to educate them on the facility.

Coordinated all marketing events including educational

seminars and community events/activities. Communicated and

worked with facility staff to ensure that all facility goals

were met.

December 1993 - December 1998 ManorCare Health Services

Emerson, NJ

Director of Marketing

Responsibilities include development and implementation of

community referral sources and potential resident database

for a newly built assisted living facility. Organized and

managed all marketing events including educational seminars

and community activities in order to build awareness of

facility objectives. Promoted new facility, established new

referral sources and achieved budgeted goals by developing

relationships with community. Interviewed, hired and trained

new staff.

Director of Admissions

West Deptford, NJ

Implemented key activities to increase customer services such

as facility greeter program. Actively worked with key

facility personnel to guide in admission process, as well as

train new Admissions Directors in Training. Supported

facility objectives through the organization of special

events and promotions within the community. Developed

Marketing Action Plans on a quarterly basis. Maintained 96%

occupancy within the facility.

Admissions Coordinator/Case Manager

King of Prussia, PA

Liaison between insurance companies and 12 ManorCare Health

Services facilities. Duties included intake of referrals,

processing of paperwork, pre-certification of impatient stays

and negotiations of rates with insurance companies.

Consistently achieved rates in correlation with the

facilities' budgeted targets. Communicated with Admissions

Directors and Case Managers. Established rapport with

insurance companies and facilities.

Office Manager/Event Planner

Responsible for planning all division and departmental

meetings (from one-day seminars to annual meetings). Duties

included site selection, accommodations, meeting rooms,

audiovisual needs, meal functions, as well as any banquet or

evening activities. Completed office payroll and scheduled

pre-screen interviews for Human Resources. Prepared

presentations for Human Resources and Vice President.

June 1991 - December 1993 Valley Forge Convention Center

King of Prussia, PA

Sales Assistant

Responsible for supporting the convention and hotel sales

department. Worked with clients to understand their needs

with regards to convention and hotel space. Coordinated the

submission of proposals/contracts, planned meetings, tracked

sales progress, maintained department database and served as

liaison between sales representatives and clients. Worked

closely with all departments of the convention center and

adjoining hotel to organize various components needed to

initiate sales and to meet client's needs.

Education May 1996 West Chester University West Chester,

PA

Masters of Business Administration - Management

May 1991 Elon College Elon College, NC

B.S. Business Administration - Marketing and Management

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