Susan M. Moore
972-***-**** Mobile *****.*******@*****.*** 972-***-**** Home
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SALES and MARKETING PROFESSIONAL
Over 20 years of experience in sales, marketing and business planning. Highly motivated and focused self
starter who works tenaciously to achieve goals. Consistently successful in the implementation of marketing
strategies to develop and grow accounts. Strong analytical skills necessary to discover business opportunities.
Sharp, articulate and assertive with superior organizational and presentation skills.
CAREER EXPERIENCE
Genentech, a Member of the Roche Group, Dallas, Texas, July 1999 – January 2011
Medical Representative / Regional Trainer
Managed ~$2M in annual sales volume for multiple physician accounts.
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Analyzed monthly data to monitor trends that led to accelerated territory growth.
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Assured customer satisfaction through researching issues and providing timely resolution.
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Interpreted contracts, policies and procedures for customers to insure clarity.
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Researched and gathered information on competitors to develop market analysis which led to forecasting
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and identifying potential customers.
Enhanced customer knowledge and company awareness through being current on all
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products and relaying information/training to customers.
Played key role in development & execution of 2 national pilot programs; hand selected for both.
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Organized local business planning and execution for territory and division.
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Collaborated with division managers to determine areas of selling focus.
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Met optimal market window by researching viability and timing for product marketing as
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part of a management advisory team.
Developed timelines, identified limitations and expectations in assisting managers in
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determining budgetary resource allocation.
Trained new sales professionals on job functions, tasks, policies and procedures which
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allowed them to become productive in a timely manner and acclimated to the organization and its culture.
Genentech, a Member of the Roche Group Louisville, Kentucky, 1997 1999
Medical Center Representative (Teaching Hospital)
Developed relationships with key medical personnel in the university medical setting.
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Developed strong corporate partnering relationships which lead to high volume sales.
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Led product and sales training for all Kentucky medical representatives.
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Genentech, a Member of the Roche Group Louisville, Kentucky, 1996 1997
Medical Representative
Grew the sales of antibiotics, anesthesia & cardiovascular products. Developed relationships with a variety of
health care providers including private practice physicians, nursing home providers & pharmacists. Led the
Kentucky divisions in computer training during software roll out
Bayer, Inc. Roanoke, Virginia, 1992 1996
Pharmaceutical RepresentativeResponsible for sales, education and marketing of antibiotics,
cardiovascular and specialty products to primary and specialty care physicians, nurses and pharmacists .
Group selling and continuing education programs to various medical personnel including residents at a large
community hospital. Achieved hospital and nursing home provider formulary additions for new products.
EDUCATION
Western Kentucky University Bowling Green, Kentucky
Bachelor of Science, Marketing, Minor in Economics