Sales Medical

Joel Madiefsky

** ******** ****** . ********, ** 07746 . C: 732-***-**** . H: 732-***-****

. ********@*****.***

Medical/Pharmaceutical Sales Specialist

Accomplished, senior sales specialist with successful record of launching,

promoting, and boosting sales of pharmaceutical products to hospitals and

offices. Displayed expertise selling injectable products in multiple

therapeutic areas including infectious diseases, rheumatology,

endocrinology, anesthesiology, oncology, gastroenterology, women's health,

internal medicine, and emergency medicine. Analyzed business and medical

data in creating targeted presentations that led to top sales rankings for

multiple years. Utilized consultative selling and business acumen to

manage accounts effectively to increase market share, sales and return on

investment.

PROFESSIONAL EXPERIENCE

ROCHE LABORATORIES, INC./GENENTECH, Nutley, NJ 1988 - 2011

Medical Center Representative, Central NJ (2005 - 2011)

. Ranked # 1 in goal attainment for Mycamine in region with 137%

of goal in 2009.

. Ranked in Top 5 of Region for top sales honor "President's Club

Award" for 2009 and 2010.

. Achieved top 5% goal attainment for osteoporosis product,

Boniva.

. Experienced handling 'buy and bill' product reimbursement.

. Won multiple sales contests in 2009 and 2010.

. Secured formulary acceptance for Boniva injection at all key

accounts.

. Gained formulary acceptance for Mycamine at both Robert Wood

Johnson University Hospital New Brunswick and Robert Wood Johnson

University Hospital Hamilton.

. Achieved Kytril sales of 113.8% of goal, #1/21 in region and

#5/132 in nation for Share Change, and #7/21 in region and #14/132 in

nation for market share in 2006.

. Increased Kytril sales by $100,000 during first year in new

territory, 2005.

. Formulary win for Kytril for PONV at Centra State Medical Center in

2006.

. Marketed a pharmaceutical portfolio that included Mycamine, Kytril, and

Boniva oral and injection.

. Led workshops and training classes at sales meetings.

Medical Center Representative, Brooklyn, NY (1994 - 2005) - Promoted

to newly created hospital position focused on key institutions.

. Marketed Rocephin, Versed, Invirase, Versed Syrup, Romazicon,

Toradol IM and PO, Kytril, Posicor, Xenical and Tamiflu.

. Won prestigious Roche Special Achievement Award 1997 for

superior sales and leadership.

. Field based Trainer - successfully trained 15 new

representatives.

. Grew primary product, Rocephin, more than $450,000 in first three years

in medical center market.

. Ranking #2 in region and #14 in nation for Rocephin in 2004.

. Prevented Claforan from replacing Rocephin at major account protecting

$350,000 in sales in 2001.

. Increased Versed sales by 11.7% and market share growth of 13.6 points

in 2000.

. Increased Versed sales more than $100,000 during first two years.

. Education resource specialist for primary care representatives,

physicians, residents, nurse practitioners,

nursing staff, and pharmacists on all Roche promoted products.

Continued

Joel Madiefsky Page Two

PROFESSIONAL EXPERIENCE continued

ROCHE LABORATORIES, INC./GENENTECH continued

. Developed loyal and trusting relationships with account

managers, medical liaisons, specialty reps, and primary care reps to

pull through sales and develop business solutions.

. Numerous Formulary wins and successful launches.

. Covered key Brooklyn Hospitals.

Territory Manager, Brooklyn, NY (1992 - 1994) - Consistently exceeded

sales goals in office and hospital environments.

. Ranked #1 in division for both Zantac and Versed sales.

. Formulary wins for Romazicon.

Professional Products Representative, Brooklyn, NY (1988 - 1992) -

Targets included surgery, internal medicine, infectious diseases,

gastroenterology, anesthesiology, emergency medicine, OB/GYN, and

pediatrics.

. Exceeded revenue goals on promoted products including Rocephin,

Zantac, Versed, Toradol, and Roferon-A.

. Ranked #1 in retail sales of Zantac in division.

. Top 10% in region for two consecutive years.

. Exceeded Toradol goal by 24% at launch.

REED RING CORP., New York, NY 1987 - 1988

Sales Representative - Sold school specialty items in Northern New

Jersey market.

. Increased territory sales more than 20% by establishing

relationships with school administrators.

. Gave compelling and convincing presentations of product lines

to school principals.

EDUCATION

BARUCH COLLEGE, CUNY, New York, NY

Bachelor of Business Administration (BBA) in Marketing Management

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