Sales Manager

CYNTHIA I. FULLER

*** ********** ****, **** ****, Pennsylvania 19010

610-***-**** (cellular) **.**********@*******.***

Career Objective: To obtain a challenging position that will allow me to

apply my skills and competencies to contribute positively to the company.

KEY SKILLS

* New Business & Sales Channel Development * Nationwide Sales Force

Leadership

* Staff Motivation & Training * New & Established

Product Marketing

* Product Launch Strategies * Customer/Client

Relationship Management

* Sales Performance Analysis * Organization & Time

Management

* Strategic-Partner Alliances * Business Process

Improvement

* Working Knowledge Primary Research * Web Design and Social

Network Marketing

* Fund Raiser * Event Management

PROFESSIONAL EXPERIENCE

Customer Group Experiences: Advisory Boards, Key Opinion Leaders, Managed

Care Organizations, Medical and Nursing Societies, Medical Teaching

Institutions, Group Purchasing Organizations, Specialty Pharmacies,

Hospitals and Long Term Care, Prisons, Physicians, Buying Groups,

Integrated Healthcare Organizations (IHO), Integrated Delivery Networks

(IDN), Integrated Health Networks (IHN), Patient Support Groups, Disease

Awareness Organizations, Staff Models, ad-hoc Committees, Media

Advertisers, Vendors, Interactive and Digital Marketing agencies, Police

and Fire Departments, Churches, non-profit and Philanthropic organizations,

United Way, City, State and Local governments.

Carrington House Meetings & Events, LLC (dba, Carrington's) October

2008 - current

President

An Outsource Management company for fund raisers, events and vendor

registration clearing house; Web and Social Network Marketing; program site

contracting and event management, professional meetings facilitator, walk-a-

thons, outreach programs, corporate meetings, employee appreciation

programs, city wide festivals, art exhibits, book signings and other

community events. Fund Raising, Walk-a-Thons and Event Manager Experience.

Social Network Marketing Experience; Opt-in Marketing, In-Kind Services,

Vendor Management, Temporary Food Establishment processes, Volunteer

Recruiting and defined roles/responsibilities, Newsletters, donations and

monetary awards.

TAP Pharmaceuticals, a division of Abbott Laboratories 1990 to

August 2008

Lake Forest, Illinois

Senior District Specialty Sales Manager - Health Systems (Mass -

Virginia) 2002 to 2008

10 Representatives; Business & Sales Channel Development; New &

Established Product Marketing; Product Launches; Customer/Client

Relationship Management; Sales Performance Analysis; Business Process

Improvement, Sales Force Leadership and Training. Customer Groups:

*4 time National Achievement Award Winner - Sales Accomplishments (ranked

top 3%)

*National Achievement awards - Ranked #1 in sales & #2 percent to goal

(Saiyushu award)

*Regional Key Opinion Leader (KOL) Development Programs

*Winner's Circle II (National Achievement Award) - Exceeding Goals, 12

consecutive quarters (3 years)

*New District Manager Trainer

*Presidents Council-Management Advisory Council

*Kaizen - Representative Promotional Readiness Committee

Managed Care Executive

1998 to 2000

Account management for 9 managed care accounts; Pull and push

through/"grass route" strategies. Developed influential relationships and

Key Opinion Leaders; Contract Management; Regional Managed Care Trainer

* Winner's Circle I (National Achievement Award) - Exceeding Goals, 12

consecutive quarters (3 years)

Cynthia Fuller

Page 2

Hospital Account Executive

1995 to1998

Liaison between Hospital, Long-Term Care, Government MTFs and Prisons.

Direct to physician and hospital, medical and device sales, formulary

approvals, Key Opinion Leader development, facilitated local support group

meetings and physician, resident and nursing educational programs; Product

Launches; Regional Trainer

*Regional Awards - Meeting Business Plan Objectives

Medical Research Associate 1993

to1995

Multi-Center Site Liaison, Phase 3 Business Development; IRB and Formulary

approvals, Contracting, product channels, patient recruitment, community

awareness programs, local lab facilitator; CME educational programs;

Regional Product Trainer

* 2 National Achievement Awards

Early Career Progression: Professional Sales Representative

1990 to 1992

CHRONOLOGICAL ACHIEVEMENT SUMMARY

President's Council 2006, 2007, 2008 Retention,

Incentives and Development

Excalibur (National) 2004, 2005, 2006, 2007 Sales Achievement

Konishi (National) 2004 Overall Goal

Achievement

Regional "Bring It Home" Winner 2004 New Product Launch

Sales

Senior District Manager Level I 2004 Goal Achievements

Winner's Circle Level II 2003 12 consecutive

quarters goal attainment

Winner Circle Level I 1998 12 consecutive

quarters goal attainment

OPI Award 1994 Physician Education

Award

National Achievement Awards 1993, 2005, 2006, 2007 Volume and

Marketshare increase

Saiyushu (Regional) 1992, 2001 Business Plan

Objectives or Sales

Regional Recognition Awards 1991, 1996, 2004 Sales Achievement

EDUCATION

Tennessee State University, Nashville, Tennessee

B.S. - Speech Communications

Tennessee State University, Nashville, Tennessee

Masters of Business Administration

Haub School of Business, Executive MBA

St. Joseph's University, Philadelphia, Pa

Post Graduate Certificate - Pharmaceutical Marketing

Additional Professional Development Courses: The Cost of Pharmaceuticals;

Healthcare Reform; HIPPA; Negotiation Skills, the Art of Getting to Yes;

How to Implement Effective Pull Through; Medicare Reimbursement in the

Outpatient Setting; Working in Cross Functional Teams; 4 Roles of

Leadership; Managing Human Performance I, II and III; Targeted Selection

Interviewing; Diversity - Maturity Skill Building; Writing Performance

Reviews and Developing Improvement Plans; Foundation for Building

Diversity; Cultural Accountability; Fraud and Abuse in the Pharmaceutical

Industry; Crucial Conversations; Crucial Confrontations; Avoiding Illegal

Competition, Women's Leadership Forum, Effective Team Leadership,

Healthcare Reform, Patient Centric Marketing.

PROFESSIONAL MEMBERSHIPS

CASA Volunteer (Children's Advocacy Program) 1993 to 1995

United Way Women's Initiative Committee 2008 to 2010

Highland Foundation Board Member 2008 to

Present

PUBLICATIONS

Trombetta, Bill, and Cynthia Fuller, et al., "Industry Audit: Running the

Numbers on Pharma's Top Performers." Pharmaceutical Executive 1 Sept. 2004:

73-78.

Cynthia I. Fuller, MBA

Addendum

Drug Class Experience - GnRH analog Leuprolide Acetate(1st in Class), hcG

assays, antibiotics, estrogen replacement therapy, testosterone replacement

therapy, Proton Pump Inhibitor, xanthine oxidase (XO) inhibitor, dopamine

agonist (1st in Class)

Physician Customer Group Experience

Oncology, Urology, Radiation Oncology, Family Practice, Obstetrics &

Gynecology, Reproductive Endocrinology, Pediatrics, Pediatric

Endocrinologists, Gastroenterologist, Pulmonologists, Orthopedics,

Emergency Medicine, Cardiology, Nephrology, Rheumatology

Customer Groups Experience

Teaching Institutions and KOLs, Veterans Administration (VA), Department of

Defense (DOD), TriCare Physicians, VISNs 3 through 6, Long Term Care (LTC),

Prisons, Managed Care Organizations, Hospital Pharmacies,

Managed Care Customer Group Experience

Chief Medical Officer, National/Corporate Medical Director, Director-

Pharmacy, Contracting, Specialty Pharmacy, SVP/VP-Industry Relations,

Director-Clinical Pharmacy, Director/Manager-Injectable Benefit Management,

VP-Medical Management, VP-Network Management, Provider Relations, Quality

Improvement, VP-Business Development, Medical Director, General Manager

(occasionally CEO or President); other executives and physician

administrators.

Injectable Products Sold - Direct Purchase and Bill

Leuprolide Acetate (Lupron Depot - LHRH analog, injectable) - Prostate

Cancer

Leuprolide Acetate (Lupron Depot - LHRH analog, injectable) - Prior to

Radiation for CaP

Leuprolide Acetate (Lupron Depot - LHRH analog, injectable) - Endometriosis

Leuprolide Acetate (Lupron Depot - LHRH analog, injectable) - Uterine

Fibroids

Leuprolide Acetate (Lupron Depot - LHRH analog, injectable) - Central

Precocious Puberty

Leuprolide Acetate (Lupron Subcutaneous - LHRH analog, injectable) -

Infertility

Other Products Sold and co-promotions

Lansoprazole (Proton Pump Inhibitor-oral, intravenous & fast dissolving

tablet) - treatment of GERD

Uloric (xanthine oxidase (XO) inhibitor) - Gout

Uprima (dopamine agonist) - Erectile Dysfunction

Ogen ( hormone replacement therapy) - Estrogen Replacement & Bone Loss,

Abbott (co-promotion)

Hytrin (Terazosin -alpha adrenergic blocker) Benign Prostatic Hypertrophy,

Abbott Laboratories (co-promotion)

Ensure - Nutritional Supplement, Abbott Laboratories (co-promotion)

hcG Pregnancy Assay, Abbott Laboratories (co-promotion)

Androgel - Testosterone Replacement Therapy, Solvay Pharmaceuticals (co-

promotion)

Metronidazole - treatment of bacteria vaginosis, Berlex Laboratories (co-

promotion)

New Product Launches (TAP Pharmaceuticals)

Leuprolide Acetate (Lupron Depot - LHRH analog, injectable) - Prostate

Cancer

Leuprolide Acetate (Lupron Depot - LHRH analog, injectable) - Prior to

Radiation for CaP

Leuprolide Acetate (Lupron Depot - LHRH analog, injectable) - Endometriosis

Leuprolide Acetate (Lupron Depot - LHRH analog, injectable) - Uterine

Fibroids

Leuprolide Acetate (Lupron Depot - LHRH analog, injectable) - Central

Precocious Puberty

Lansoprazole (Proton Pump Inhibitor-oral) - Gastroesophageal Reflux

Disorder, Erosive Esophagitis, Gastric Ulcers, Helicobater Pylori, Duodenal

Ulcers, Zollinger Ellison Syndrome

Lansoprazole (Proton Pump Inhibitor-oral) - Pediatrics Gastroesophageal

Reflux Discorder

Lansoprazole (Proton Pump Inhibitor-oral) - Oral Dissolving Tablet,

Prevacid Solutab

Lansoprazole (Proton Pump Inhibitor-oral) - Intravenous, Prevacid Solutab

Omniflox (Quinolone Antibiotic-oral)

Uprima (dopamine agonist) - Erectile Dysfunction (oral)

Uloric (xanthine oxidase) - Gout (oral)

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