Sales Manager

WILLIAM J. CARAWAY

*** ******* ********, ***** ***** GA 30022

678-***-**** ( ******@***.***

SENIOR-LEVEL MANAGEMENT PROFESSIONAL

Sales Training ( Marketing

Accomplished, dynamic, and results-driven senior-level management leader,

specializing in sales training and marketing, with over 20 years of

experience developing, fostering, and managing a diverse group of multi-

million dollar enterprises. Consistently exceed organizational goals

through efficient team building and award-winning proactive sales

approaches. Continuously and skillfully accelerate revenues and profit

growth while creating and implementing programs aimed at reducing expenses

and profit losses. Areas of expertise:

Business Entrepreneur ( Team Building & Leading ( Sales Training (

Operations Management

Operational Enhancements ( Company Turnarounds ( Expert Problem Solver &

Negotiator

Creative Marketing Strategies ( Consultation Services ( Cost Control (

Start-Up Operations

Vendor & Contract Negotiations ( Special Events & Presentations ( Staff

Recruitment

Photography Expertise ( Policy & Procedure Development

New Program Launches ( Sales & Hotel Liaison

PROFESSIONAL EXPERIENCE

World Group Securities Inc. Duluth Ga 2007 to Present

Senior Associate, Registered Representative. WSG

Licenses: Life and Health, Variable, series 6 and 63

Rendering financial services to individuals, businesses and governments for

planning and arrangement of their financial affairs. Help the client

maintain the desired balance of investment income, capital gains, and

acceptable level of risk by using proper stock, bonds, mutual funds, real

estate investment trust ((REITs), notes, pension planning, savings,

provisions, insurance products and wills to meet the needs of my clients

Other major services are retirement planning, budgeting, forecasting,

taxation, asset allocation, and financial tools and products to establish

realistic goals and the strategy by which to reach them.

ALOHA ISLAND FUN, LLC, Kapaa, Hawaii ( 2002-2007

Provider of consulting services and sales promotions for various activity

vendors.

Owner

General/Marketing Manager. Managed staff, cost control, marketing, sales,

and reservation system setup. Compiled SOP and policy/procedure manuals.

Managed human resources, benefits, advertising, internet sales/bookings,

purchasing, and retail sales. Standard fees averaged $6-8K per month based

on increased sales. Most companies averaged 15-50 employees with average

revenues of $150-350K per month.

WILLIAM J. CARAWAY ( Page 2 ( ******@***.***

Highlighted Projects

General Manager, Kipu Ranch Adventures ( 2004-2005

. Generated ATV rides to 720 per month for top season, next season

increased to 1750.

. Boosted tour prices by 15%, and cut tour costs by 8.5%.

. Created and implemented new reservation system, timeshare participation,

bike maintenance programs, and wedding destination department.

. Developed a more efficient booking and accounts receivable system for

direct marketing companies (DMC).

Director of Marketing, Safari Helicopters ( 2003

. Increased business through improved promotions with existing,

nonproductive accounts, by acquiring new accounts and negotiating DMC

business.

General Manager/Director of Marketing, Kauai ATV ( 2002-2003

. Raised revenue through innovative sales and marketing programs.

ALOHA ISLAND FUN, LLC, continued. . .

Marketing Manager, HoloHolo Charters ( 2002

. Fueled business 22% in first 3 months of employment.

. Promoted timeshare bookings through creative programs.

Napali Explorer (snorkel boat tour company)

. Added $12K per month in revenue through picture sales, and increased

store sales from $350 to $1500 per day. No additional staff was needed.

CLIFFS RESORT, KAUAI, Princeville, Hawaii ( 2000-2002

Comprised of 19 employees, with $125K in monthly sales revenues.

Marketing Manager

Managed employees including hiring and dismissals. Handled scheduling and

vendor negotiations. Led 10 employees, targeting 35 timeshare tour sales

per week. Presenter at morning and afternoon briefings as well as other

special events.

. Propelled sales activity from $75K to $125K, and increased timeshares

from minimum to sales bonus each month.

EMBASSY VACATION RESORT KAUAI, Poipu Point, Hawaii ( 1997-2000

Provider of vacation ownership timeshares, with $12M annual revenues.

Director of Owner Services

Served as administrator for concierge and activities staff, as well as

briefing/orientation specialist. Formulated creative marketing and tour

acquisition strategies. Acted as sales and hotel liaison, ambassador to

sales, accounting, and guests. Composed and delivered policy speeches to

local owners and homeowner's associations. Monitored administrative and

inventory concerns as well as RCI bulk banking issues. Functioned as back-

up verification loan officer.

. Successfully connected the hospitality (hotel) aspect of the business

with the timeshare side, including owners/guests problems and challenges

through development of RC 101 Class, which educated owners, resort

guests, and sales personnel.

. Reduced cancellation rates from 30% to less than 18% as a result of RC

101 Class implementation.

ADDITIONAL HISTORY (full details on request)

WILLIAM J. CARAWAY ( Page 3 ( ******@***.***

SHELL DEVELOPMENT GROUP, Various Positions and Locations ( 1990-1997

Regional Manager, Sampler Exit Programs, Kona, Maui, and Kauai, Hawaii

(1996-1997)

Sales Manager, Horseshoe Resort, Barrie, Ontario (1995-1996)

Owner Services Manager, Kauai/Waikiki, Hawaii (1994-1995)

Verification Loan Officer, Kona, Hawaii (1990-1994)

. Facilitated origination of exit programs on Hawaii.

. Received awards for Sales Person of the Month, Top Bonus Producer,

Employee of the Month and Quarter.

DIVERSIFIED LEASING, Honolulu, Hawaii ( 1989-1990

Sales Manager

ROSENTHAL AUTOMOTIVE, Reston, Virginia ( 1987-1989

Corporate Sales Trainer

EDUCATION

Bachelor of Science (In Progress), Sales & Marketing

DeVry University

Business Administration/Accounting (47 semester hours earned)

University of Southern Mississippi, Hattiesburg, Mississippi

ADDITIONAL TRAINING

Air Force Reserve, Crash/Recovery, High Security Clearance

LICENSES

Hawaii Real Estate Salesperson

100-Ton Licensed Coast Guard Captain

PADI Dive Instructor

GA, life and Health, Variable, 6 and 63

PROFESSIONAL MEMBERSHIPS

Better Business Bureau, Hawaii

Kauai Board of Realtors, Hawaii

AWARDS

Employee of the Month/Quarter, Shell Development Group

Sales Person of the Month, Shell Development Group

Top Bonus Producer, Shell Development Group

385 Tanners Crossing, Johns Creek, GA 30022

678-***-**** ( ******@***.***

Dear Sir/Dear Madam:

Having instrumentally contributed to the triumphs of prominent

organizations by expertly coordinating and training sales team members,

pioneering creative programs and initiatives, and building rewarding

business alliances, I am now seeking the opportunity to join an

organization such as yours in a senior-level sales and/or marketing

management position. With more than 20 years of management experience

providing motivational team leadership, innovative marketing strategies,

and expert consultative services, I feel confident in my abilities to

generate stellar results for your team.

My roles in the past ranged from Marketing Manager and Director of Owner

Services to General Manager and Business Owner. A sample of my many

accomplishments includes:

. Generating an increase in ATV rides from 720 per month for top season,

increasing next season 1750.

. Boosting tour prices by 15%, and cutting tour costs by 8.5%.

. Creating and implementing new reservation system, timeshare

participation, bike maintenance programs, and wedding destination

department.

. Elevating business through improved promotions with existing,

nonproductive accounts, by acquiring new accounts and negotiating DMC

business.

. Fueling business 22% in first 3 months of employment.

. Adding $12K per month in revenue through picture sales, while increasing

store sales from $350 to $1500 per day.

. Propelling sales activity from $75K to $125K, and increased timeshares

from minimum to sales bonus each month.

. Successfully connecting the hospitality (hotel) aspect of the business

with the timeshare side, including owners/guests problems and challenges

through development of RC 101 Class, which educated owners, resort

guests, and sales personnel.

. Reducing cancellation rates from 30% to less than 18% as a result of RC

101 Class implementation.

. Facilitating origination of exit programs on Hawaii.

. Receiving awards for Sales Person of the Month, Top Bonus Producer,

Employee of the Month and Quarter.

Please accept this letter and enclosed resume as an introduction to my

proficiencies and credentials. For a more detailed account of my

qualifications, feel free to contact me at your earliest convenience to

schedule a conference. Thank you in advance for your consideration. I

look forward to your call.

Sincerely,

William J. Caraway

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