Manager Vice President

Dan Dent

* **** ***** ( Holliston, Massachusetts 01746 ( 508-353-

**** ( ***@*********.***

PROFILE Consultant, writer, marketer, I help companies understand

and communicate with their audiences and the broader

marketplace-with impact, creativity and vision.

SNAPSHOT

Excellent track record in all facets of communications in

insurance and health care

. Multimedia communicator - presentations, print publications,

video programs, web content, and other customer-facing

communications

. Agency-trained, entrepreneurial and skilled at building user

engagement

Multi-talented contributor experienced in managing teams,

budgets and vendors

CAREER HIGHLIGHTS

For Protector Group Insurance, coordinated a media relations

program that extended the firm's marketing reach in Central

Massachusetts

For the American Dental Association, coordinated a national

issues campaign that positioned pediatric dentists as the best

source of oral care for children

For Pfizer, managed a multi-year marketing program for the

company's incontinence and impotence products, focused on lead

generation for consumers and professionals

For CuraTech, coordinated a speaking tour to educate health care

providers on the benefits of the company's treatment option for

diabetics

For Worcester Polytechnic Institute, managed a program involving

alumni and students that enabled the university to extend its

marketing reach in the Northeast

WORK EXPERIENCE

Dent Communications, Holliston, MA / Principal

2009 - Present

. Currently managing my own consultancy focused on public

relations, corporate communications, employee communications

and social media.

. For Neoris, developed and executed a set of strategies to

build awareness for the company's IT consulting services. To

accomplish this, I:

o Pushed Neoris' selling proposition to the C-level by

generating interviews for executives with top business

media such as Wired, Latin Trade, Nearshore Americas,

Dallas Business Journal as well as the trades.

o Boosted visibility of the Neoris solution by arranging

ongoing, positive coverage from analysts at Gartner,

Forrester, and IDC-including landing a spot in the coveted

Gartner Magic Quadrant and winning Forrester's Groundswell

Award.

o Established Neoris' value to key industries through a

program that reached and engaged buyers in health care,

technology, telecom, retail and manufacturing.

o Scripted and hosted a series of webinars with customers and

industry analysts.

Bishoff Communications, Boston / Vice President

2010 - 2011

. Managed the agency's Professional Services Group, supervising

three direct reports and increasing year-to-year revenue by

15%. Clients ranged from Wealth Management,

Healthcare/Medical Services, Education/Training, and

Technology.

. For Silver Bridge Advisors, developed and executed PR

strategies to spin out this wealth management firm from its

parent company. To accomplish this, I:

o Repositioned the firm from a regional to a national player

by opening their first offices outside of Boston, in

Delaware and San Francisco, with a launch event, press

interviews, prospect-targeting, and engagement in social

media channels.

o Introduced SEO/SEM to the firm's online marketing assets,

resulting in an ongoing process for improving materials,

selecting keywords, and links.

o Instituted a series of aggressive media initiatives to fuel

an 88% increase in year-to-year media coverage to a record

30 million impressions, highlighted by stories in the

Boston Globe, Boston Business Journal, Wall Street Journal,

Financial Times, and multiple broadcast and online media

outlets.

o Marketed the critically-acclaimed seminar programs

"Investing In Girls" and "A Woman's Perspective," exposing

attendees to the firm's services and guiding them down the

path towards becoming clients.

Financial Dynamics, Boston / GM & MD 2008 -

2009

. Served as staff manager for 12 employees in the Boston

office of FD, responsible for performance reviews, CRM

(Salesforce.com), and $300,000 in new business revenue.

Managed clients in Technology, Telecom, Manufacturing,

Consumer and Life Sciences.

. Served as editor for the company's intranet news site,

managing content for the Americas and coordinating

contributions from the global network of 700 employees.

. Prepared communications plans and talking points to help

clients navigate the crisis in investor relations in the wake

of the financial collapse on Wall Street.

Blanc & Otus, Boston / Vice President 2006 -

2008

. Raised the visibility of the management teams at six client

companies - including LinkShare, Rakuten, CA Technologies,

Hewlett-Packard, CM4All, and Prolifics -by arranging

interviews for top executives in the national media that

resulted in 60+ articles and 10% to 24% year-to -year

increases in web traffic.

. Coached executives from five client companies to succeed in

15+ presentations at industry events and 50+ interviews (some

positive, some crisis) with Forbes, Fortune, BusinessWeek,

InformationWeek, CIO, Wall Street Journal, eWeek,

FierceWireless, Internet.com and other outlets.

. Designed and managed a global strategic communications

plan, with metrics, customer references, industry

affiliations, a co-sponsored analyst survey, and a steady

drumbeat of news, resulting in an increase in year-to-year

audience reach of 55% to 18+ million.

Citigate Cunningham, Cambridge / Account Director

2004 - 2006

. Pitched and won the agency's first outsourcing clients - HCL

Technologies and Neoris - and generated coverage for them in

BusinessWeek, Forbes, Fortune, eWeek, IndustryWeek, World

Trade Magazine, CNBC, and dozens of other outlets.

. Served as the East Coast lead for Sun Microsystems' mobile

content, partners, and software divisions, managing teams in

Massachusetts, California and New York, and supporting Sun's

well-received PR campaign to "Win Back Wall Street."

. Recruited employees, customers and partners of Neoris in a

program that succeeded in securing first-time rankings in the

Forrester Wave and Gartner Magic Quadrant, and inclusion in

the company's first feature story in BusinessWeek.

PUBLISHING CREDITS

New York Times, Chicago Tribune, Boston Business Journal,

National Enquirer, Denver Business Monthly, Worcester Telegram

& Gazette, Phone Plus Magazine, Byte and Switch, Total Telecom,

Telephony, American City and County, Advanced Packaging,

Machine Tool Digest, Circuits Assembly, EPP Europe, Buy Side

IT, Chip Scale Review, CIO Update, Inbound Logistics, Human

Resource Executive, World Trade Magazine, and others.

WRITING SAMPLES

Available at Dent Communications

EDUCATION AND PROFESSIONAL AFFILIATIONS

. MS in Communications (Boston University) and BA in English

(University of Iowa)

. Member of Public Relations Society of America and Publicity

Club of New England

. Award-winning programs for PRSA and Publicity Club of New

England

. Regular blogger for Holliston Patch, PRSA, Dent

Communications and other sites

. Two-time coach for Girls Lacrosse Team in Holliston

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