Sales Marketing

Kimberly A. Robbins

** ******** **** ****, **********, NJ 08822

908-***-**** - Mobile

*************@***.***

Summary Over 20 years experience in various marketing positions

Strong supervisory and strategic planning ability

Solid administrative and computer application expertise

Highly reliable and organized with the skills and

capabilities to perform multiple functions simultaneously

Experience DVTel, Inc. Ridgefield Park, NJ

DVTel is a manufacturer of IP-based video, access control,

VoIP and data management software for physical security

and vertical industries.

2000 Director of Marketing Communications

to Develop and execute a bi-yearly comprehensive marketing

Present communications strategy to promote the company and its

product offerings, adjusting to current competitive and

market conditions. DVTel is ranked number one in video

management in North America and number two worldwide.

Public Relations - messaging and announcements, analyst

and press meetings, by-lined articles, industry awards,

speaking opportunities and external firm management.

Trade Shows - develop show schedule and budget; plan new

trade show booth and demonstrations; arrange partnership

opportunities; pre-show mailings; press and analyst

meetings; post-show actives including sales and

partnership follow-up and lead tracking.

Advertising Campaigns - develop year long ad campaign to

raise company and product awareness in key industry

publications.

Marketing Materials - develop the sales collateral to

support the corporate messaging and product information by

writing documentation, diagram creation, designing the

look and feel, and coordinating printing efforts on a very

tight budget. Marketing Materials are used in conjunction

with product roll-out plans.

Website - Manage the site and development of site while

keeping consistency across all corporate materials.

Implement the SEO strategy resulting in website hit

increases at over 10% month over month.

Lead Generation - Strong hand-on experience with Marketo

Marketing Automation System leading to a 100% increase in

qualified leads and measurable campaign results.

On-Line Marketing - Search Engine Marketing campaign

includes PPC advertising, landing pages, and various

online lead generation increased our lead funnel over 25%.

Social Media - Manage the corporate Twitter and LinkedIn

presence along with our blogging strategy.

Sales Support - Manage the reporting structure for the

sales pipeline, cold-calling prospects, arrange meetings

and demonstrations, product and corporate presentation

creation; special events to present and demo system

solution to prospective customers; researched, planed and

developed an agent sales program; opportunity analysis by

researching early technology adopters. Designed VAR

Portal.

Internal Communications - developing Intranet site,

developed reporting infrastructure for competitive and

industry news, obtain and provide input from and to other

departments for planning, and manage weekly company

meetings.

Budget Management - define results so that return on

investment is monitored and program efficiency is tracked.

. 1990 ViaGate Technologies/DAGAZ Technologies/INC Bridgewater,

to NJ

. 2000

INC was a telecommunications equipment provider that spun

off DAGAZ technologies as a DSL equipment subsidiary. In

1997, Cisco Systems purchased part of DAGAZ and ViaGate

Technologies was born. ViaGate Technologies operated as

an independent company providing VDSL equipment and

technology until October 2001.

Marketing Communications Manager (ViaGate - August 1998 to

October 2000)

Supervisor, Marketing Communications (DAGAZ - June 1996 to

August 1998)

Presentation Coordinator/Assistant to the President (INC -

June 1993 to June 1996)

Technical Training Coordinator (INC - April 1992 to June

1993)

Marketing Associate (INC - January 1991 to April 1992)

Marketing Administrative Assistant (INC - November 1990 to

January 1991)

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