Manager Management

Passionate Product Management Leader who has consistently driven revenue,

profitability, brand and product positioning through the development and

execution of marketing strategies and plans built upon market and customer

insights. Recognized for commitment to achieving organization's vision and

goals, building world-class, cross-functional teams, and contributing to

the bottom-line. Seeking to bring rich marketing expertise to a customer-

facing organization, as supported by the following:

P&L Management: Responsible for Amazon Kindle Accessories P&L with direct

responsibility of Global Category Management and Product Management

Leadership: Led multi function, multi channel and multi location teams that

was responsible to drive growth and profitability for Kindle Accessories, a

key profit stream for Kindle

Product Marketing: Founded "Designed for Dell" a co-branded products

program that generated $120M in revenue and $30M in margin for Dell.com's

consumer electronics business.

Product Management: Led roadmap development and go to market for Dell

Netbooks at Dell. Led roadmap development and go to market for Kindle

Accessories.

Channel Marketing: Established an exclusive channel relationship with a top

Telco for Dell's Netbooks.

Professional Experience

Amazon.com., Seattle, WA -World's biggest electronic retailer with the

largest selection of products anywhere

kindle CATEGORY LEAD and senior product manager, Accessories and services

2010-present

Global Product Management and Category Management in a start up e-commerce

environment

As the Leader for Kindle accessories, I am responsible to drive the

profitability with P&L management driving product planning and development,

product launches, merchandising and demand generation.

Product planning: Led the Kindle accessories product planning, by

understanding product market scenarios, competition, customer feedback and

research. This led to creation and approval of requirement documents, and

roadmap development in partnership with cross functional stake holders

from, Design, Engineering, Commodity management and Operations.

Product development: Collaborated with a cross functional team from design,

commodity management, engineering, operations and finance to drive new

product introductions. I was able to increase profitability by finding

opportunities to improve cost, logistics and packaging while maintaining

customer experience.

Go to market planning and execution: Led Global go to market activities

that included, demand generation, merchandising, pricing, product

placement, PR, product reviews, customer service and social media.

Business planning and analysis: Prepared and presented annual operational

plans to Executive team and measured performance on a weekly basis with a

bias to take action to improve growth and profitability.

Executive alignment: Presented to senior executives and successfully

implemented plans on product development, go to market and profitability

improvement.

Hiring and mentoring: Directly managed a cross functional team of 5 with

indirect management of three in remote locations. Hired product Managers,

Inventory planner, Demand planner and Intern into the team

Dell Inc., Austin, TX - One of the largest technology corporations in the

world, employing more than 96K people worldwide and listed #38 in the

Fortune 500.

Senior Product Marketing Manager, Netbooks and Small Devices 2009-2010

Start-up group for the launch of Netbooks and other mobile solutions.

As first "employee" of group, brought in to this diversified role to

develop product roadmap, run operations review, and institute and execute

sound competitive analysis, forecasting, product messaging and positioning

strategies for Netbooks. Administered $800K annual budget.

Go-to-Market planning: Developed the Go-to-Market plan for Dell's Mini 10

franchise and worked with cross-functional partners to operationalize the

product and execute plan worldwide.

Pre sales: Partnered with sales team to secure orders for 100K Netbooks to

AT&T worth $40M and to land two product placements with T-Mobile for an

exclusive channel relationship.

Product roadmap planning: Created product roadmaps supported with insights

from markets, technologies, customer preferences and channels.

Brand and Product Manager for software and peripherals, Dell.com 2006-

2009

Consumer electronics was seeking to increase margin contributions, due to

profitability pressures and declining contributions across other lines of

the business.

Directly accountable for revenue and P&L of $700M online, CE business.

Managed online product placement and merchandising; owned offer development

and promotions roadmap for eight categories; and interfaced with suppliers,

pricing, procurement, online merchandising, sales call centers, marketing

communications, finance and executive leadership to define and execute

strategies.

New business development: Founded "Designed for Dell" a co-branded products

program that generated $120M in revenue and $30M in margin in its first

year.

New product development: Collaborated with vendors to develop unique

products for Dell's Laptop customers that added $50M in incremental revenue

to the US business.

Brand management: Accomplished 20% increase in profitability while

maintaining 10% revenue growth within online CE segment through extensive

business and consumer analytics:

> Strategically executed promotions that yielded 20% increase of repeat

purchases by customers.

> Secured $10M incremental revenue per season by implementing campaigns

for back-to-school, holidays and Black Friday campaigns.

> Increased traffic 10% to dell.com, which led to 15% increase in

considerations and conversions.

Strategic Marketing Planning Manager, U.S. Consumer, Dell Inc 2004-2006

There was a need to add more analytical rigor to the strategic marketing

function within Consumer Electronics division.

Chosen for newly created position to formulate and institute formalized top-

down strategic planning to ensure that targeted goals were met. Built cross-

functional teams, encompassing brand management, marketing communications,

sales, supply chain management and product management to improve customer

experience, brand value, product reliability, revenue, units and margins.

Business analysis: Increased run rate approximately 10%, contributing $3M

to the quarterly margins by providing an in-depth business profitability

analysis of the consumer printer business.

Analytics: Maximized up-sell in and outside the box. Achieved 17% increase

in revenue ($5 a box) by assuring action plans were in place to meet

metrics, across the plan.

Early professional background:

Small Business Finance Manager, Dell Financial Services 2003-2004

Buy-Side Analyst, Teton Capital, Austin, TX 2002-2003

Sr Financial Analyst, Financial Derivatives Segment, Nat. Stock Exchange of

India Ltd, Bombay 1996-1999

Educational Foundation

MBA, University of Texas at Austin, McCombs School of Business, 2002

Masters in Management, Xavier Institute of Management - India, 1996

Bachelor of Engineering, Sambalpur University - India, 1993

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