Sales Marketing

William Lockley

***** ** *** ***** *****, FL ****7 Phone: 786-***-****

**************@*****.***

Leader of one of the top loan brokerage teams in Miami, finishing as top loan originator and

closer three consecutive years.

Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand

recognition.

Expert in the technical, conceptual and content development of sales driving collateral. Proven

ability to drive record high marketing campaign response rates.

Active member of the CBBA (Cutler Bay Business Association).

Skills

Marketing Strategies & Campaigns Development of Training

Creative Team Leadership Programs

Product Pricing & Branding Sales Collateral & Support

Focus Group & Market Research Public & Media Relations

Professional Experience

ROYAL PALM GRILL – Miami, FL

Director of Operations, 7/2006 to Present

Manage 18 member sales team. Direct brand management, customer relations, menu item

research and development, advertising, sales and tradeshow marketing.

Selected Accomplishments:

Developed and launched marketing campaigns that propelled sales from $400k (2006) to

$930k by 2010 year end.

Developed customer loyalty programs which played a vital role in business growth of 13% in

the first year.

Leveraged strengths in cost effective vendor negotiations to end each year an average of 15%

under budget (without compromising business growth goals).

QUALITY FINANCIAL GROUP – Miami, FL

Full service real estate and mortgage brokerage firm

Licensed Mortgage Broker, 2/2003 to 5/2006

Developed loan programs for a variety of clients. Used an integrated approach to create balanced

programs for clients to purchase and sell homes while still being profitable for all three parties

involved.

Selected Accomplishments:

Drafted and negotiated purchase contracts.

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William Lockley Resume

Managed operations of a 5 person sales team. Drafted loan documents and negotiated loan

terms and conditions.

Responsible for the origination and closing of 18M in loans.

Strong rapport with customers, resulting in numerous referrals.

Technology

Software: MS Office (Word, Access, Excel, PowerPoint), MICROS POS System

Education

FLORIDA INTERNATIONAL UNIVERSITY – Miami, FL

Bachelor of Business Administration, 5/2005

Major: Marketing l GPA: 3.2/4.0

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William Lockley Resume

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