Sales Manager

VICTOR M. ARANDA

**** ******* ****, ******* *****, IL 60515

Cell: 630-***-****. Email: *******@*******.***

Sales and Marketing Professional with strong CPG background in the Food &

Beverage Industry, seeking challenging position. Fully bi-lingual in

English and Spanish. Strengths include: Business Development... account

and product management... cold calling... new territory development... new

product introductions... Team player utilizing strong interpersonal,

communication and negotiation skills... sales management and new employee

training...Plan-o-gram coordinator... Logistics Management... Marketing &

planning event coordinator, Multicultural marketing Specialist.

CAREER HISTORY AND HIGHLIGHTS

ACCOUNT / SALES MANAGER, Italia Import and Specialties. Addison, IL. 2008 -

Present

A Family Owned Company, Importers of Italian food, deli, liquor products.

. Increased profit margins and dollar volume through product mix

diversification and expansion. Created product catalogs and marketing

literature. Developing private label programs.

. Led highly profitable new product introduction with a 40% profit

margin that produced $300K annually in new business.

. Conduct presentations with potential new accounts to increase sales.

. Call on key accounts: Berkot's, Bobak's, Butera, Eurofresh Market,

Garden Fresh, La Casa Del Pueblo, Freshline, Chipains, La Chiquita,

Produce World, Strack and Van Til, Super Low Food, Tony's Finer Food,

Treasure Island, Ultra Foods, Valli Produce, Walt's Food Center,

Westbrook Market, Woodman's Market, Dearborn. Central Grocers.

RETAIL SALES SPECIALIST, Crossmark. Lombard, IL. 2007 - 2008

10,001 or more employees Privately Held, Consumer Goods, Nationwide Food

Broker.

. Create and executes sales plans to achieve territory goals in product,

placement, marketing initiatives, and trade relation objectives.

Selling tasks; include selling in displays or secondary product

locations, cutting in new items, acquiring additional space for

existing items, and selling in incremental products.

. Negotiate and influence customer buying decisions grounded in fact-

based selling.

. Identifying and clarifying internal/external customer needs and

expectations, taking actions to ensure that Crossmark and customer

goals are aligned and met.

. General merchandising consists of fronting the store, checking

inventory, meeting with store and department managers, checking

expiration dates, and making sure the proper products are on the

shelves.

NATIONAL SALES MANAGER, Durable Packaging Inc., Wheeling, IL. 2005 - 2007.

Privately owned manufacturer of disposable aluminum bakeware with 900

employees or more.

. Managed key accounts in Illinois. Butera, Super Certified Group,

Certified Grocers Strack 'N' Vantil/Ultra, Food4less/Kroger, U. S.

Food Service, Sysco, Jetro, Badger, Bataglia, Greco & Sons, and

Northwest Enterprises, Pete's Produce, La Chiquita, Jimenez, Whole

foods, Kehe, Central Grocers, Dearborn, Banner, DPI/Scandia Foods,

Jewel/Supervalu, Dominick's, Walgreens, Meijer, La Bodega, Cermak

Produce, Garden Fresh ...

. Managed key accounts in Mexico, including: Wal-Mart, Sam's Club,

Costco, Waldo's Dollar Store(private label sales), Soriana,

Disticomex, Gigante Foods,

. Increased sales by in Retail and Food Service by Logistics Managing

broker and distributors in U. S. and Latin America

. Increased sales by 34%, in Retail business and independent grocers by

initiating marketing techniques and strategies that secured more

promotions.

Victor M. Aranda, Page 2

PRINCIPAL/CONSULTANT, Coco Clint, Inc., Downers Grove, IL. 1998 - 2005.

Small retail food consulting company.

. Presented recommendations for effective product planning, display

building, pricing, end-cap usage, and promotions, increasing sales by

200+ % within one year.

. Reduced advertising expense by 25%, utilizing manufacturer's

advertising allowance.

. Attained higher profit margin by effectively educating clients on

sales negotiations.

. Trained staff members on successful building of displays and product

placement.

. Trained Customer Service Department in Wire transfer, Money Orders

(Ria Envia), Lottery, Telephone and Electric Bill payment and Check

Cashing services.

ACCOUNT/PRODUCT MANAGER, Calkins & Company Lombard, IL. 1994 - 1998.

Nationwide food broker.

. Managed major food accounts for Nestle, including DSD Accounts,

Certified Grocer, South Water Market, Kehe, Central Grocers, Dearborn,

Banner, Scandia Food/ DPI. Jewel/Supervalu, Dominick's, La Bodega,

Walgreen's.

. During 5 year period increased Nestle Mexico sales in the Hispanic

market from $750,000 to $5.7 million.

. Launched successful distribution program for Nestle Mexico to Hispanic

market.

. Introduced company-wide strategies in Logistics Management, vastly

improving sales results.

. Prepared promotional plans to maximize sales.

. Organized radio remotes, participating in all local Hispanic events.

SALES REPRESENTATIVE, Calkins & Company Lombard, IL. 1990 - 1994.

Nationwide food broker.

. Introduced and established over 200 new accounts in the Hispanic

market.

. Winner of award in display building and sales objectives from

numerous companies including Gatorade, Marzetti, Dole Fresh, Brooks,

Smuckers, Dole Pineapple Juice, McIlhenny Tabasco Sauce, Pace

Picante Sauce, Open Pit B.B.Q., Jerky Dog Treats, 9-Lives, Skippy

dog food, Meaty-bone, Tidy Cat, Quaker Oatmeal, Windex, Gillett

Razors, Juicy Juice, Libby's/Kern's Nectar, Maggie Bouillons, La

Lachera, Nestle Quik, Sargentos Cheese etc.

. Improved gross margin through effective pricing product mix and

innovative customer programs.

. Executed all marketing and sales programs to drive incremental volume.

MANAGER TRAINEE, CO-OP PROGRAM, Jewel Food Store, Illinois and Michigan.

. Consistently promoted to higher level of responsibility.

. Department Manager in Frozen Food, and Dairy, Assistant Manager in

Grocery, Produce, Deli, and Customer Service. Responsible for

inventory control, purchasing, payroll regulation, display allocation

and merchandising, account management and account balancing.

ADDITIONAL INFORMATION

B. A., Marketing, University of San Luis Potosi, SLP. Mexico

A. A., Applied Science, Criminal Justice, College of DuPage, Glen

Ellyn, IL.

. Additional Courses/Training: Time Management, Sales, Conflict

Resolution and Mediation, First Aid, and Disaster

Management.Experienced in utilizing AC Nielsen, Market Metrics, and I

R I Marketing Data.

. Computer skills: Microsoft Office, Outlook, Word, Excel, PowerPoint,

Publisher, Goldmine. Apollo and Spaceman shelf maintenance programs.

Print Master and Pro Publisher graphic design programs. M. Y. O. B.

accounting software, Sales Track Link system.

. Language Skills: Spanish interpreter for the Berwyn Police Department

and The City of Berwyn local Court system.

. Committee Involvement: West Suburban Community Food Panty. [pic]

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