Sales Management
Resume:
This resume is provided courtesy of
Peter Gamarra
Work Experience:
Macy’s Florida, Miami, FL
Buyer - Women Fashion Jewelry (08/2007 - 02/2011)
- Responsible for managing a $20M area by maximizing sales and profitability through the development and
implementation of assortment strategies, analysis, and proactive examination of potential revenue generating
opportunities.
- Developed location plans by department based on trend, store profiles, competition, and seasonal conversion
issues; presented business plans and strategies by location. Allocated unit quantities to stores, which
effectively maximized the ability of each store to generate sales and margin.
- Monitored trends and identified opportunities that impacted store level in stocks. Identified location growth
opportunities and minimized down trending businesses.
- This was achieved by negotiating better margins with vendors, shipping terms and implementing pricing
strategies to increase profitability.
- Sourced and executed bridge and better category to build company’s sunglass branded profile. The category
grew from $4 million in 2007 to $6 million in 2010.
- Developed and grew sales in the Juicy Couture brand by 48% across all categories, #1 branded business in the
company. The category grew from $7.2M dollar business in 2007 to $10.7M million by the end of 2010.
- Sourced vendors to develop and execute private label sunglass promotional program to drive additional sales
and gross margin.
- Negotiated with vendors Co-Op dollars, which contributed 10% of the company’s total Co-Op dollars highest
amount collected for that area.
- Developed a wide range of communication networks, which not only supplied product knowledge to sales
staff but also affected strategic planning of vendor programs.
- Assemble and analyze all data pertinent to creating the demand forecast (historical usage, sales,
market trends, seasonality, promotions, and inventory levels).
- Monitor truck, branch, RDC, and SKU levels and recommend SKU rationalization initiatives in the
future
- Manage inventory targets (including safety stock levels) that are approved by management
- Prepare, report, and communicate forecast and inventory measurements to management
(forecast accuracy, inventory plan vs. targets).
Associate Buyer- Men’s Traditional Collections (07/2005 – 08/2007)
- Evaluate program sales and inventory performance to determine and execute allocation.
- Provide business reports recaps to buyer and planning team on merchandise performance and suggestions on
assortment editing.
- Communicated with store managers and district managers on down trending product, and maximizing the
better performing businesses.
- Periodically visited stores with merchant team and assisted in floor move and inform store manger on any
new products and provide selling tips to promote more sales.
- Replenish stores from back stock inventory, create new forecast models, excel spreadsheets, running review
stores status reports, etc.
- Joined the merchant team on store visits to assist on floor moves and inform department managers of any new
products or selling tips that may help promote sales. Forecasting plans for all stores.
- Assemble and analyze all data pertinent to creating the demand forecast (historical usage, sales,
market trends, seasonality, promotions, and inventory levels).
For more information, please contact Dan Carrillo at ********@*******.*** or 954-***-****.
This resume is provided courtesy of
- Manage inventory targets (including safety stock levels) that are approved by management
- Prepare, report, and communicate forecast and inventory measurements to management
(forecast accuracy, inventory plan vs. targets).
Allocator – Men’s Traditional Collections (03/2003 - 07/2005)
- Managed overall store inventory levels based on store capacity, seasonality, and selling curves, as well as
planning assortments by location.
- Served as primary liaison for approximately 51 stores and 12 district managers regarding merchandise
concerns.
- Sizing recaps with vendors, and planning team.
- Worked closely with the logistics team to ensure stores are replenished in a timely manner.
- Strategized with stores on assortment and locational business opportunities. Determined demographic issues
by region and partner with the buyer and store on potential merchandise.
- Joined the merchant team on store visits to assist on floor moves and inform department managers of any new
products or selling tips that may help promote sales. Forecasting plans for all stores.
- Resolve problems with differences in actual inventory levels and monitor inventory in mainframe system.
Manage assortment plans at the location &/or SKU level to optimize productivity.
- Review store rank and make necessary adjustments to react to shifts in trend
Replenish stores from back stock inventory, create new forecast models, excel spreadsheets, running review
stores status reports, etc.
- Execute timely and accurate initial and replenishment allocations utilizing sales volume ranking to support
company inventory goals by Stores.
Assistant Buyer (09/2001 - 03/2003)
- Responsible for all general office organization, process orders, Rtv’s, transfers, markdowns, tracking sales
and shipping, creating queries, ad recaps, EOM recaps, planning daily sales.
- As the advertising coordinator, I strategically plan advertising events and took the lead on the turn-ins of
samples and proofing of the copy.
- Held Seminars for stores and sales associates to inform them of new product and offered visual tips following
the company merchandising standards.
- Monitor open purchase orders for on time delivery and timely closing of items
- Monitor truck, branch, RDC, and SKU levels and recommend SKU rationalization initiatives in the
future
Skills:
- Microsoft Windows, Excel, Word, PowerPoint, Outlook, AS400, Lotus Notes, Access
- Bilingual - English and Spanish
Education:
May 2001
St. Francis College, Brooklyn New York
Bachelor of Science Degree, Business Administration
]
For more information, please contact Dan Carrillo at ********@*******.*** or 954-***-****.
Contact this candidate