Jamal A. Parker
** **** **. ( Durham, NC ***** ( Phone: 919-***-**** (
********@****.***
Marketing/Client Relations Professional
. Upcoming marketing/client relations professional with well rounded
ability in different aspects of the marketing field. Seeking a marketing
position that utilizes my experience and enables me to make a positive
contribution to the company.
Skills
Marketing Strategies & Campaigns Focus Group & Market Research
Client Relations Promotional management
Customer Service Administration
Professional Experience
Christian prep Academy, Durham, NC- Educational facility that provides five-
star educational results.
Marketing Associate/Assistant Director, 1/2004-present
Assisted the Head Director with the day-to-day operations such as making
sure facility met state requirements on a daily basis, payroll, and
managing colleagues. Researched and implemented innovative ways to help
improve company's reputation with activities such as obtaining high-level
educational tools and inviting positive guest role models. Other
responsibilities were handling potential client acquisitions and
researching various marketing channels.
Selected Accomplishments:
. Company's reputation remained at five star levels.
. Acquired substantial amount of new clients which led to a waiting list.
. Head Director always satisfied with performance.
Materials matter, Inc., Asheboro, NC - MM provides products and services to
suppliers and buyers of recyclable waste.
Marketing Intern, 1/2009 to 5/2009
Worked alongside other interns to develop a strategic marketing plan to aid
in locating and acquiring new clients. Implemented Integrated Marketing
Communications to help company find unknown strengths, weakness,
opportunities, and threats to identify internal/external factors that may
be favorable or unfavorable for the company to pursue. Presented findings
along with documents.
Selected Accomplishments:
. Located profitable potential clients
. Created basic customer database
. Created cost-effective marketing plan
Jamal A. Parker
Page 2 ( Phone: 919-***-****
prevention stratEgies, Greensboro, NC- Educational company that specializes
in evidence-based prevention programs for adolescents and young adults.
Marketing Intern, 1/2008 to 5/2008
Worked alongside other interns to develop a strategic marketing plan for
the company's new product (Crossroads). Utilized Integrated Marketing
Communications in order to create a demand for the product and located new
potential clients for new product. Presented finding to top executives.
Selected Accomplishments:
. Employer found strategic marketing plan very beneficial for new product.
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Now marketing inc. & Design, Greensboro, NC -Full- service advertising,
marketing and PR agency
Marketing Intern, 9/2006-12/2006
Worked alongside a Marketing Manager with various clients to ensure client
retention and satisfaction. Helped research and analyze data from CRM
database to obtain more information about current client base.
Selected Accomplishments:
. Client retention remained at 100%.
. Offered full time position.
Marketing Projects
The Chevrolet Collegiate Marketing Challenge-Fall 2007
UNCG Promotional Management Course
. Conducted research on Gen Y segment of the market
. Used Integrated Marketing Communications to position Chevrolet's new
fuel efficient vehicles
. Complied results in marketing report
Export Odyssey Project for Copland Fabrics, Inc.--Fall 2007
UNCG International Marketing Course
. Conducted research on potential foreign markets
. Determined the best marketing export strategy for selected countries
. Compiled result in marketing report based on the 4P's
Bryan School of Business Advertisement--Spring 2007
UNCG Consumer Behavior Course
. Conducted surveys, in-depth interviews, and focus groups concerning
business advertisements
. Used data to see non-business majors awareness of advertisements and
if they had any interest in taking any business courses
. Compiled results into booklet and PowerPoint presentation and
presented to class
Jamal A. Parker Page 3 ( Phone: 919-***-****
Research Project for UNCG Parking Decks-Spring 2007
UNCG Fundamentals of Marketing Research Course
. Designed, tested, administered, and evaluated results of surveys given
to people using parking deck
. Conducted extensive interviews
. Compiled results into booklet and PowerPoint presentation and
presented to class
Research Project for O'Kennedy Retail Chain-Spring 2007
UNCG Introduction to Retailing
. Conducted surveys and detailed interviews concerning the store
. Created a marketing plan for gaining more customers
. Compiled results into PowerPoint presentation and delivered results to
store owner and to class
Technology
Software: Office (Word, Access, Excel, PowerPoint), Social Media Networks,
some SPSS, some CRM Databases
Education
University of North carolina at greensboro, Greensboro, NC
Bachelor of Science, 5/2011
. Major: Business Administration-Concentration: Marketing
UNIVERSITY OF NORTH CAROLINA AT GREENSORO, Greensboro, NC
Bachelor of Arts, 5/2011
. Major: Sociology