Manager Marketing

Kathleen M. Hofer

** ****** **** ( Long Valley, NJ 07853

H: 908-***-**** ( C: 908-***-****

********@*****.***

MARKETING / MARKETING COMMUNICATIONS MANAGER

Analytical, ROI driven Marketing Leader with demonstrated success in for-

profit and not-for-profit sectors. Proven ability to generate revenue,

reduce costs and deliver complex programs on schedule, at/under budget to

exceed goals. Combines strategic, big picture thinking with tactical,

hands-on execution in marketing communications, and public relations

campaigns to achieve growth/expansion targets. Resourceful, skilled manager

effective in cross-functional team leadership, project management, process

improvement and sales. Industry experience includes: financial services,

telecommunications, consumer products and social services.

PROFESSIONAL EXPERIENCE

AFFINITY FEDERAL CREDIT UNION, Basking Ridge, NJ 2007-2010

NJ's largest credit union, member-owned, not-for-profit, full-service

financial institution with 19 branches throughout northern and central NJ,

135,000+ members, 2,000+ businesses/organizations and $2+ billion in

assets.

Senior Marketing Manager (2008-2010) Senior Product Marketing Manager

(2007-2008)

Directed credit union marketing and communication programs for all member-

facing departments. Managed three direct reports and a marketing budget of

$950K. Managed and coordinated all marketing activities with extended team

of ten for eCommerce, public relations and market research programs.

Promoted entire financial services portfolio of products; integrated

offline and online programs; developed ROI models for products; assisted in

product development, execution and results monitoring.

. Successfully increased product revenues in four divisions of AFCU:

insurance, investments, auto loans/car sales and checking/savings

accounts.

. Launched products for 3 new insurance partners: Travelers, VantisLife,

and Couch & Braunsdorf. Exceeded sales goal by 11%.

. Developed IRA rollover campaign that generated $2.6MM in investment

products, $291K net income and an ROI of 560%.

. Increased auto loan sales at dealership in 2009 for a net profit of

$574K.

. Instituted cost reduction measures achieving over a $100K in savings.

THE ARC OF SOMERSET COUNTY, Manville, NJ 2006-2007

Provides direct services and support to over a 1,000 individuals with

intellectual and developmental disabilities and their families.

Director of Marketing & Development

Led marketing, communications and public relations to build community

awareness, fundraising, and volunteer recruitment. Developed marketing

communication materials: newsletters, brochures, website, and press

releases.

. Achieved brand identity across all 32 facilities/programs by integrating

online and offline materials.

. Created new website which enabled trained staff to easily enter event and

program changes.

. Assumed fundraising efforts in 2007; raised record $24,000 for Walkathon.

. Developed marketing plan for early childhood center and

initiated/directed Open House event. Generated awareness of refurbished

facility and new services; achieved initial 10% increase and ongoing

enrollment for all classes.

. Enhanced business planning and marketing efforts for all teams in agency:

residential, school, employment centers, and camp.

. Expanded corporate volunteer recruitment to paint/landscape group homes,

employment centers and camp. Resulted in 5,000 hours and $50,000 in

donated materials.

DOORS (Douglass Organization for Occupational and Related Educational

Services), New Brunswick, NJ 2005-2006

Provides funding for social, educational, and recreational services for

Douglass Developmental Disabilities Center students with autism.

Marketing & Development Director

Developed marketing plan that enhanced brand identity, generated awareness,

communicated agency's mission/goals and increased funding.

. Expanded major gift funding sources and established sponsor

relationships including foundations, corporations and civic

groups; Wrote grants securing a 40% funding increase.

. Developed marketing communications plan; executed tactics

including public speaking, chamber of commerce participation,

donor recognition and direct mail campaign; first Annual

Appeal generated 7% response rate.

KMH MARKETING, Long Valley, NJ 2004-2005

Independent marketing communications consulting firm.

Marketing Consultant Owner

Provided marketing communications, website marketing, and market research.

Clients included Women's Fund of NJ, Chepi Chepi (marketing agency), and

Trignano Consulting (coaching firm).

DVC WORLDWIDE, Morristown, NJ 1992-2003

Global marketing, communications and digital solutions agency; $94.5MM net

revenue, 1300 employees.

Vice President, Management Supervisor

Managed multiple accounts, including AT&T, Citibank, New York Life

Insurance, and Cendant. Directed team of six marketing professionals.

. Generated annual $2MM+ in billings revenue.

. Grew AT&T Worldnet Service from $650K to $2MM in revenue over

a three year period.

. Led largest program in company's history, achieving 400% over

sales goal.

. Created and managed multiple interactive Internet programs;

seamlessly integrated online and offline programs.

. Retained clients for extended periods of time; developed in-

depth experience in B2B, partnership, cause-related, sales

and promotional marketing.

QLM Associates, Princeton, NJ 1989-1992

Full-service marketing agency; $6MM in net revenue, 52 employees.

Account Manager

Directed major accounts at AT&T Business Services, including AT&T

International Communications Services and AT&T Microelectronics.

. Developed wide range of B2B, consumer and sales communication

materials.

. Partnered on the successful launch of AT&T Global Messaging

into the United Kingdom.

Donnelley Marketing, Stamford, CT 1986-1989

Consumer information provider to Fortune 500 companies for enterprise wide

customer acquisition, retention and profiling.

Manager, Event Marketing

Created and implemented event promotions including retail, trade and public

relations tie-ins. Developed resources for all promotions. Designed sales

and consumer communications materials.

Education

Rutgers University, NJ Mini-MBA Program, Digital Marketing

Pace University, NY MBA, Marketing Management

Queens College, NY BA, Behavioral Science & Education

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