Sales Marketing
Resume:
J. John Morocco
River Forest, IL ****5
***********@*******.***
Earthcomber
Mobile Marketing Consultant
Clients: Subway, Ferrara Pan Candy, Paragon Marketing
Chicago, IL (2009 - Present)
I am a consultant contracted by clients to provide strategic planning,
digital and social media plan development, industry and consumer insights.
I am contracted by Ferrara Pan President, Sal Ferrara II to develop FPC
strategic planning process, innovations process and deliver ongoing brand
marketing plans for Lemonheads, Black Forest Gummies, Ferrara Chocolates
and remaining FPC brand portfolio. I also consult for Subway agency owner,
Jim Stokes & Associates in San Francisco to develop mobile promotional
plans and develop consumer digital promotions for Chicago's Paragon
Marketing CEO David Brenner for their clients Taco Bell and Golden Corral.
Quiznos
Denver, CO
Director, Neighborhood Marketing
(2006-2009)
Was a member of senior marketing and executive teams. Directed and managed
U.S. field team, online programs including social and digital, traditional
media plans, creative services, catering, local store and all agency &
field marketing functions in the United States. Led the DMA business
planning process, including the development of the annual marketing event
calendar, media strategy and both in-store execution and local market
promotion programs integrated under the national marketing plan. In 2006, I
was appointed U. S. Director, for leadership in creating field marketing
department. (Results: +3.4% Comp Sales lift.) In 2007, Highest ranked
Marketing Executive at Quiznos for achieving sales goals, managing new
product & media tests and developing criteria for tiered market structure.
(Results: +1.8% Comp Sales Lift.) In 2008, Highest ranked Field Marketing
Executive at Quiznos for launching catering and new digital media support &
field sales force with 100% market participation. (Results: +4.2% Comp
Sales lift.)
Car-X Corp.
Chicago, IL
Director Field Marketing
(2003-2005)
I worked as National Director Marketing for Car-X Automotive Centers
overseeing their entire marketing staff, agencies and I was the major
corporate contact with all 7 franchisee co-ops. Responsible for brand
marketing plan, media plans, creative services, employee training and
incentive plans and field marketing functions. During my tenure there, I
led the development of the annual marketing calendar, LTO strategy and LSM
promotion programs including store database management and execution.
Repositioned chain to "Auto Maintenance" positioning which resulted in
10.7% AUV increase in 2004, 7.2% AUV increase in 2005.
McDonald's Corp.
Oakbrook, IL
Field Consultant, Brand Innovations (1999-2002)
I was employed as an independent consultant for McDonald's as a member of
their innovations team, overseeing innovations projects from development
thru roll-out, including concept screening, operations testing and market
media tests. My primary responsibility was project management and
integrating key stakeholders including product development, operations,
marketing and agencies.
Brunswick Corporation
Lake Forest, IL
Director Field Marketing, NA Retail
(1997-1999)
I was member of senior management team and a direct report to CEO. I was
lead marketing executive responsible for field marketing and corporate
staff. My major accomplishment was repositioning the Brunswick Bowling and
Billiards brand from traditional recreation category to entertainment
category with the development of a new brand called "Brunswick Zone". I
reversed historic negative customer and revenue trends. New concept
achieved chain wide 25% sales increase within first 12 months.
Dunkin' Brands
Boston, MA
Midwest Field Marketing Manager
(1988-1997)
Responsible for Midwest Region field marketing activities and staff (5
people). Responsibilities included media planning and calendars by DMA,
sales planning and budgets, promotional partnerships and traffic programs,
media buys and P&L's for over 13 advertising co-ops for Dunkin' tri-brands:
Baskin Robbins, Togo's and Dunkin' Donuts. Was also a team member for Bagel
& Beverage new product introductions. (Result: +30% lift in coffee sales.)
Developed Distressed Market Promotion featuring Video Coupon, Mystery
Shoppers and employee training modules. (Result: +11% Comp Sales lift.)
Awarded "Best Practice" status for use by all field teams. Developed 99
cent Menu and Combo Menu in Great Lakes Region. (Result: +7% Comp Sales
Lift.) Combo Menu went national.
Wunderman USA
Division of Young and Rubicam Advertising
Chicago, IL
Group Director, QSR Chains/+1,000 units (1984-1988)
Responsible for strategic and promotional planning and execution, marketing
calendar for adult and kid's promotions and field implementation for multi-
unit clients Wendy's International, Chi-Chi's Restaurants and BoJangles
Fried Chicken. Was also a key member of the new business acquisition team
which brought in $40,000,000 in new business during tenure. Other clients
included the following national QSR & multi-unit retail chains: Baskin
Robbins, Godfather's Pizza and Midas and Jiffy Lube International.
Education
Master of Science Medill School of Journalism
Integrated Marketing Communications
Northwestern University, Evanston, IL
Bachelor of Science in Marketing and Economics
Elmhurst College, Elmhurst, IL
CPE, High Performance Leadership
Darden Graduate School of Business Administration
University of Virginia, Arlington, VA
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