Manager Sales

Summary

A senior sales and marketing executive with seventeen years in management

positions successfully supporting the achievement of business goals and

financial objectives seeks a new challenge. I'm a self-driven, focused

leader known for big-picture thinking that brings a consistent record of

positive measurable results and the confidence that I can optimize the

output of any leadership assignment.

Experience

Director of Circulation & Marketing, Jacksonville Business Journal,

American City Business Journals - Jacksonville, Fl, Dec 2001- Present

. Create strategic plan, implement, manage and track all facets of

company's circulation and marketing department including P&L,

forecasting, day to day management of the publication's subscriber

acquisition and retention programs and event production.

. Plan and execute high profile corporate business events throughout

Northeast Fl and manage a line of co-sponsorships for non-profit and

industry related business events by leveraging strong working

relationships with C-suite, top executives and external clients.

. Direct all branding, advertising and promotional initiatives incl.;

strategic partnerships, print, online, TV radio, direct mail & outdoor.

. Manage and supervise sales staff, event manager, contractors and

vendors. Oversee $650K annual departmental expense budget.

. Direct company's external media accounts, corporate sponsor

relationships, community affairs and associations/organization

involvement.

Measurable Results:

. Consistent average 2.82% y/y paid circulation growth 2002 thru 2010

. Total paid circulation growth of 22.5% 2002 thru 2010

. Fastest growing Business Journal in the ACBJ Chain 2003 thru 2006

. Grew JBJ produced events from 4 in 2002 to 23 in 2010 growing annualized

out-of-paper revenue an average of 127% annually.

. Awarded: ACBJ Circulation Excellence in Marketing Award 2003, '06, '09 &

'10 presented annually for new and innovative marketing strategies.

. Awarded: ACBJ Eagle Award for Excellence 2003, '04 & '10. The Eagle is

considered ACBJ's highest honor presented annually by the chairman.

Sources: ABC Pub and Audit Statements June & December 2001 thru 2011

Circulation Promotion Manager, Florida Times-Union, Morris Communications -

Jacksonville, Fl, May 2000 - December 2001

. Create strategic plan, implement and manage newspaper's retail single

copy promotions and home delivery subscriber sales initiatives

. Oversee branding, advertising and promotional initiatives including;

print, online, TV radio, direct mail and outdoor.

. Manage production of all circulation and editorial marketing campaigns

for FTU, Water's Edge Magazine and jacksonville.com

. Negotiate vendor contracts, event sponsorships, oversee a $350K annual

expense budget and manage department's P&L.

Measurable Results: Created and supervised implementation subscriber

services pages of jacksonville.com Winner: Best Newspaper Site by NAA New

Media Federation; Finalist: Best Overall Online Newspaper by Editor &

Publisher 2001; Named Best Online Newspaper in Fl by FSNE, 2000

Acquisition & Retention Manager, Florida Times-Union, Morris Communications

- Jacksonville, Fl, August 1997 - May, 2000

. Create strategic plan, implement, manage and track all facets of

subscriber acquisition, retention and collection programs.

. Supervise departmental staff of three, contractors and vendors. Oversee

$1.8MM annual expense budget and manage department's P&L.

. Direct external media accounts, corporate event sponsorships, co-

sponsorships, consumer communications and strategic branding campaigns

while consistently achieving monthly sales and revenue goals.

Measurable Results: Increased sales production more than 47% y/y in 1998;

Grew paid HD circulation base by 1.3% y/y mid-year; Improved average daily

starts vs. stops ratio by 141% y/y in 1998; Increased average Sunday home

delivery circulation 1% y/y; in 1998; Decreased newspaper's annualized

attrition rates in 1999: by 19.3% y/y daily and 5.7% y/y Sunday providing

newspaper the distinction of; "*Fastest growing newspaper in the State of

Florida" and "*Fifth-fastest growing daily newspaper in the United States"

throughout 1999 with paid home delivery up 2.1% y/y daily and 2.6% y/y

Sunday. Sources: Semiannual Audit Bureau of Circulations Publisher

Statements and Audit Statements, March & September 1997 thru 1999

Publisher's Statements Newspapers with more than 165,000 daily

circulation)

Promotion Director, News Chief Publishing Group, Morris Communications -

Winter Haven, Fl, December 1994 - July 1997

Centennial Projects Manager, Tampa Tribune, Media General -Tampa, Fl,

December 1993 - October 1994

Promotion Coordinator, Tampa Tribune, Media General - Tampa, Fl, February

1991 - December 1993

Retail Advertising Sales, Tampa Tribune, Media General - Tampa Fl June 1989

- February 1991

Advertising Production Lead, Tampa Tribune, Media General - Tampa, Fl, May

1988 - June, 1989

Education

Hillsborough Community College, Tampa, Fl 1987-1988

Saint Leo College, Saint Leo, Fl, Business Administration 1992-1994

Recent Professional Training:

. Crestcom International: Bullet Proof Manager Training, Jacksonville, Fl,

2009 thru 2010

. Opus Communications: Management Training, Charlotte, NC, 2006

thru 2007

. American City's Regional Marketing Director Conferences, Various Cities,

2004 thru 2008

. American City's Annual Marketing Director Conferences, Charlotte,

NC, 2002 thru 2009

. American City's Coaching for Performance Management Training, Charlotte,

NC, 2004 thru 2005

Recent Community Service:

. Coastal Conservation Association, Northeast Florida Annual Banquet &

Auction committee service 2006, '07, '08, '10

. Cystic Fibrosis Great Strides Walk committee 2006

. Committee service: Junior Achievement Casino Night Fundraiser committee

2004, '05, '06, '07

. Committee service: American Red Cross Disaster Preparedness Seminar

committee 2002, '03, '04.

. Committee service: Women Business Owner's Association Annual Awards

Luncheon committee service 2002, '03

. Volunteer, Builders Care Projects '02, '03, '04, '05, '07, '08 & '09

References and Audit Bureau of Circulations Audits Available by Request or

visit: http://linkedin.com/in/johnabrennan

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