Sales Manager
Resume:
Richard B. Dobratz
Glendale, AZ
**********@***.***
PROFESSIONAL Innovative, resourceful Sales Manager with 15+ years experience implementing strategies
SUMMARY with a high degree of customer satisfaction, success and profit. Recognized for ability to
staff, grow and motivate a 80+ member team while cost-effectively managing P&L at $MM
CarMax locations. Promoted numerous times due to outstanding performance, to leading
position as Location General Manager. Awarded “Regional Store of the Month” multiple
times and President’s Club for individual sales excellence.
• Skilled problem solver, bringing imaginative approaches to service delivery, workflow
management, merchandising, promotion and process improvement.
• Strong team leader and coach, adept at creating a loyal, accountable and high-
energy workforce with maximized synergy.
• Committed to delivering unparalleled quality and customer service, resulting in
substantial revenue, long-term relationships and repeat business.
KEY Sales/Marketing Merchandising/Promotion
COMPETENCIES Operations Management Strategic Planning
Staffing/Training/Team-Building P&L/Cash Management/Audits
Purchasing/Inventory Control Safety & Quality Control
Contract Negotiation New Business Development
Grand Openings Customer Service/Relations
PROFESSIONAL Mattress Giant. Inc. 2010 - 2011
EXPERIENCE 11 months
Location Sales Manager, Pompano Beach, FL
Draw upon extensive sales experience and management skills to provide exceptional
customer experience, enhance and improve sales volume of sleep systems and
accessories at locations throughout Broward and Palm Beach county.
Key Accomplishments:
+ Promoted to Store Manager within 9 months of hire.
• Graduated #1 among 8 candidates in initial sales training
class.
• Generate exceptional sales production in a very
challenging and competitive sales environment. #2 out of
22 in total sales volume on 2010 Labor Day Holiday
Sales Event, generating nearly $20,000 during the 3 day
event.
• Recently awarded a free bedding system worth $7,000.00 as a result of winning a
sales contest sponsored by Sealy, Inc.
CarMax Auto Superstores, Inc. 1996 – 2009
13 years
Location General Manager, Miami, FL (2005 – 2009)
Built and aligned operations to achieve $45-48MM in annual sales of vehicles, extended
warranties, GAP insurance and repairs. Hired, trained and empowered team of managers
and associates in Sales, Service, Purchasing and Business Office, including a 40+ member
sales force led by 5 managers.
Key Accomplishments:
• Produced remarkable sales and profit results in socio-economic niche market
consisting of a primarily blue-collar demographic with credit-challenged customers.
Led operation to multiple CarMax Top 10 awards for exceeding sales quota.
Awarded “Regional Store of the Month” numerous times over 4 years.
• Implemented direct recruiting program that facilitated the hiring and training of an
entire team for new store opening.
Only store out of 56 to achieve 100% of staffing goals prior to opening.
Team sold an unprecedented 400 vehicles monthly within 6 months.
• Revamped check acceptance policies, reducing bad debt/shrink by $190K in one
year and maintained negligible bad debt through August 2009.
• Raised appraisal purchases 5% by developing a formal follow-up program.
• Increased productivity and morale through individualized career plans.
Instituted specialized training and recorded skill practices for struggling
consultants, improving warranty sales from 58% to 64.5% over one year.
Identified and coached 5 sales consultants to become managers within 6-12
months of their hire.
Assistant Store Manager, Orlando, FL (2004 – 2005)
Devised solutions to raise productivity across a 60+ member sales force with 6 managers.
Key Accomplishments:
• Coached team to generate highest sales volume in Florida Region at 500-550+
vehicles per month.
• Grew revenue in Internet sales by 10-25%, through a comprehensive scheduling
program with overlapping shifts.
• Championed team-building events and associate recognition programs, slashing
turnover 50% over 2 years.
• Developed merchandising program for slow moving or overstocked vehicle groups
using single price-point, additional signage and prominent staging.
• Utilized after-market vendors to build value in vehicles by adding DVD players, extra
TV screens and special sound systems. Efforts grew sales to record levels on brand
new Chrysler/Dodge and Jeep vehicles.
Sr. Sales Manager & Chrysler/Jeep New Car Manager, FL & GA (1996 – 2004)
Rapidly promoted from Sales Consultant to key leadership positions in multiple fast-paced
operations, including Atlanta and Fort Lauderdale.
Key Accomplishments:
• Top producer, achieving President’s Club for selling 389 units in 17
months.
• Willingly worked extra hours to complete a transaction or accommodate customer
requests. Received letters of recognition from both customers and management for
going above and beyond.
• Enhanced company awareness through community involvement with Habitat for
Humanity, food drives and blood drives. Also promoted company at auto shows,
sporting events and shopping malls, often on days off.
Home Depot, Portland, OR 1994 – 1996
Assistant Store Manager 2 year
Generated $45MM+ in annual sales through innovative merchandising and sales
promotions across multiple departments.
Key Accomplishments:
• Produced 75% sales and 24% profitability gains in the largest department.
• Increased comparable store sales levels by 20% over prior year.
• Consistently awarded for creative merchandising and presentation that resulted in
increased sales, especially at seasonal times.
Sold nearly an entire truckload of gas grills in a single weekend.
• Maintained below 1% shrink numbers in all departments.
EDUCATION Stetson University, Deland, FL
B.S., Marketing
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