PO Box ****** . Longwood, FL *****
Phone 407-***-**** . E-Mail ***************@*****.***
MINDY BENDER
Qualifications SUMMARy
** + years experience in planning and leading budgets, procurement and
production of advertising and marketing materials. Specializing in print
collateral and direct mail processes.
EXPERIENCE
2003 - 2010 PATTERSON/BACH COMMUNICATIONS, INC., WINTER PARK, FL
Production Director
. Procure all facets of print (web, sheetfed, digital), and broadcast/audio
production. Including direct mail, list procurement, talent, point of
purchase displays, promotional items, illustration/photography services,
and fulfillment. Responsible for all vendor procurement, timelines
estimates and invoices to match budget expectations.
. Develop, implement, and maintain client creative budgets including
estimates, and costs of all services. Including media, television, radio,
internet, direct mail and collateral.
.Lead project management including the management of Creative, Account
Service and Public Relation departments through each and all projects to
assure cost and time allocations are met.
. Lead accounts include Florida Department of Health, AAA Marketing,
International Speedway Corporation, Orange County Expressway Authority,
Osceola Regional Medical Center, Orlando Marriott World Center, BankFirst,
Sky Resorts Management, and Kissimmee Gateway Airport.
1999 - 2002 MAGIC PENCIL STUDIOS, ORLANDO, FL
Senior Print Production Manager
. Managed all aspects of print production and purchasing, including ad
placement, collateral, and direct mail.
. Supervised traffic department and all administrative personnel as well as
monthly maintaining client budgets and computer maintenance.
. Lead accounts such as Darden Restaurants, Disney Vacation Club, Universal
Studios Orlando, Fairfield, and RCI.
1997 - 1999 NEXTEL COMMUNICATIONS, MAITLAND, FL
Florida - Marketing Manager - Advertising/Media/PR
. Responsible for all advertising, promotion and public relations for
statewide launch coverage. while serving as liaison between advertising
agencies (national and local) and public relations firms.
. Responsible for print and promotional purchasing for statewide and
national campaigns.
. Provided training to statewide sales forces in regards to national and
local campaign and general communications.
. Secure promotional partnership for the Special Olympics
1989 - 1997 CHERNOFF SILVER & ASSOCIATES, ORLANDO, FL
Senior Print Production Director
. Responsible for purchasing $6.5 million in pre press, print and
promotions annually while serving on the executive committee, developing
strategic goals for growth of clients and agency.
. Produced and coordinated audio productions and product development;
procured print for branch offices located in Columbia, SC, Hilton Head, SC
and Texas.
. Supervised traffic, courier, accounting and support staff
. Local lead accounts included Sears Roebuck & Co - All America Pest
Control, Middleton Pest Control, Sprint, Wheeled Coach Industries, and TG
Lee Foods.
1984 - 1989 Gilpin, Peyton & Pierce, ORLANDO, FL
Senior Print Production Manager
. Coordinated all project budgets and schedules.
. Collaborated with Creative Account teams to determine pre press, print,
and promotional needs.
. Supervised traffic, courier, clerical, and freelance staff.
. Lead accounts included Wet N Wild Water Parks, Florida Hospital, Darden
Restaurants and GE Defense Simulators.
EDUCATION Bachelor of Arts in Communication Arts
Barry University 1982
ELECTRONIC Microsoft Office, File Maker Pro, Clients&Profits, Popular
Social Media applications, among others
Accelerated MEDIANS Direct Mail
AWARDS PAF Print Association of Florida; as well as numerous local and
state Addys
REFERENCES Available upon request