Manager Sales

Anthony Griffo

*** *** ****** ***** ***** NJ ****4

Phone 609-***-****

*************@*****.***

Summary:

Experienced and Sales Driven Category Management Professional with a proven ability for strategic

and tactical planning and decision making at the business unit and corporate level to drive increases

in sales, market share, and profit. Category Management experience across geographies, categories,

and demographics, in consumer packaged goods industry. Collaborates well with all levels and

applies intellectual curiosity and knowledge base to creative problem solving.

Work Experience:

2008-2011. Great A+P Tea Company Montvale, NJ

Category Manager Frozen Food-Responsible for all business aspects of retail categories

generating over 400 million in annual gross sales for a regional retail Supermarket chain.

Accountable for Sales,

Profit, Market Share, and Vendor Funding, through fact based business planning approach using all

data sources available to develop solutions and deliver results.

.Implementation/Execution of category business plans to identify and correct sales opportunity gaps and

increase category market share and correct assortment.

Analysis of syndicated and internal data to create actionable plans to achieve category sales growth

(flat dept. growth vs. -5% store id’s) and profit goals (1.5M per period).

Negotiation/Implementation of advertising programs to maximize profit and sales while adhering to

vendor funding rates and budgets (maintained dept gross profit of 45%).

Negotiation/Implementation of incremental marketing programs to maximize sales, profits, and

manufacturer funding to achieve companyand manufacturer objectives.

Management of monthly, quarterly and annual advertising programs.

Management of weekly departmental gross profit mix.

Communication of ad programs, merchandise sell-through, category trend and market share

information to district and regional managers.

Monitored C & S procurement procedures to achieve corporate service level goal of 98%.

2007 – 2008. Wakefern Foods Corporation Keasby, NJ

Category Manager Frozen Food- Management of all business aspects of retail categories

generating over 200 million in annual gross sales for a regional retail Supermarket chain.

Frozen/Dairy Merchandiser- Responsible for the Implementation of Corporate Merchandising

Initiatives of the Frozen and Dairy Division in 45 Retail Supermarkets. Promoted to Category

Manager-May 2008

2000 – 2007. Pathmark Stores Inc. Carteret, NJ

Senior Category Manager Frozen Food- Management of all business aspects of retail product

categories generating over 270 million in annual net sales for a regional retail Supermarket chain.

Category Manager Frozen Food- Promoted to Senior Category Manager-May 2006

Junior Category Manager Frozen Food- Promoted to Category Manager November 2004

Implementation of category management plans to identify and correct sales opportunity gaps and

increase category market share and Plano gram implementation.

Management of monthly, quarterly and annual advertising programs.

Management of weekly departmental gross profit mix.

Communication of ad programs, merchandise sell-through, category trend and market share

information to district and regional managers.

Monitor C & S procurement procedures to achieve corporate service level goals of 98.5%.

1993- 2000. Pathmark Stores Inc. Carteret, NJ

Assistant Store Manager- Managed operations across all departments to ensure compliance with

company policy, and efficiencies, achievement of company sales and shrink goals, store profitability

and overall customer satisfaction.

Development, Evaluation, and Management of over 175 store associates and 13 department

managers.

Responsible for the weekly execution of company merchandising plans while maintaining the

company labor standards.

Utilization of store-level/corporate reports to maximize sales, profit and shrink goals while

maintaining controllable expenses at company acceptable levels.

1991 - 1993. Pathmark Stores Inc. Carteret, NJ

Night Store Manager- Managed nighttime store operations to achieve the company’s objective of

delivering a customer ready store on a daily basis.

Enforcement and oversight of all policies pertaining to customer service, security, receiving, and

cash control, while maintaining a positive and efficient work environment.

Management of Computer Assisted Ordering process ensuring proper in-stock conditions in the non

perishable departments.

AWARDS AND ACHIEVEMENTS:

Awarded 2006 Frozen Food/Dairy Merchandising Manager of the Year-Pathmark

Awarded 2006 Company Merchandising Manager of the Year Non Perishables-Pathmark

Education: 1987 – 1991

Saint Joseph’s University, Philadelphia, PA.

BS Degree Food Marketing Co-op Program

Contact this candidate