Design Sales
Resume:
Mark J. Maxam
Minneapolis, MN 55408
*******@*****.***
Summary:
An individual with more than 20 years of print publishing and publication
design experience; four years of Web-interface design and implementation;
excellent people and communication skills; and, a demonstrated level of
professional achievement. Associates know me as an accomplished innovator
with strong conceptual, organizational and productivity skills.
My experience includes:
Operational Management:
- Operational Logistics
- Resource Allocation
- Budgeting and Estimating
- Bidding and Vendor Negotiations
Print+Web Design and Production:
- Creative/Art Direction
- Writing; Copywriting
- Art Files and Mechanical Production
- Graphic+Interface Design
- CSS/HTML Programming
- Flightcheck; Press-proofing/finishing
- Beta Testing
Project Management:
- Concept, Design and Development
- Layout and Comp Creation
- Developmental Editing/Proofing
- Personnel Management
Technological Proficiency:
- Mac Expert
- Microsoft Office Suite
- Adobe Photoshop
- Adobe Illustrator
- Adobe In Design
- Adobe Acrobat Professional
- Quark XPress
Areas of Professional Design Achievement:
. Conceived and developed seven direct mail magazines designed to
promote new commercial arts resource on the World Wide Web. Achieved
sustainable traffic metrics plus P.R. success after winning GDUSA In-House
Design Award.
. Designed and produced templates and mechanicals and advertising for
32 page 4-color magazine using available software for entrepreneurial
start-up. Completed production of electronic files for delivery to
printer.
. Converted theme-zine concept to expanded market demographic and
developed marketing methodology to increase market appeal. Produced four
publications, each gaining in excess of a 100% increase over previous
issue advertising revenue.
. Identified and researched viability of market niche in travel
publishing. Co-authored, edited and produced 352-page book that gained
broad-based critical acceptance, substantial P.R. and favorable sales.
. Researched and designed a production guide concept for a local
directory. Managed and produced direct-mail marketing and a new publishing
product that resulted in the completion of 18 profitable directories in
two cities over seven years.
. Negotiated numerous contracts to maximize value among vendor firms.
Achieved discounts from 10 to 100% in cash and trade value, leading to
increased profit and production value.
. Researched and completed a feasibility study focusing on retired and
senior citizens; wrote and designed marketing materials that successfully
attracted advertising toward a demographic that was targeted for new
publishing product.
. Edited, designed and produced advertising and mechanicals for local
educational paper spanning several years and resulting in substantial
advertising, page and distribution growth.
. Persuaded local artists to contribute art toward the production of a
calendar for a local non-profit agency. Produced and distributed 10,000
calendars that promoted agency goals and objectives while bringing support
to the local commercial artist community.
Mark J. Maxam Experience:
Portal Interactive Publishing, Minneapolis, MN (5 Editions)
Publisher; Interface and Publication Design, Production Art
Uptown Gazette Magazine, Minneapolis, MN (5 Editions)
Publisher; Publication Design and Production Art
Vagabond Publishing, Inc., San Francisco, CA (2 Editions)
Publisher; Editing, Publication Design and Production Art
Twin Cities Creative Sourcebook, Minneapolis, MN (18 Editions)
Publisher; General Manager
Computer User Magazine, Minneapolis, MN (8 Editions)
Sales/Advertising and Advertising Design
Hard Times Magazine, St. Paul, MN (42 Editions)
Publisher; Publication Design and Production Art
Maxam Consulting, Minneapolis, MN
Marketing, Operations, Sales
Companies -
- MEDNET Worldwide
- www.because.org
- Minnesota Creative, Inc.
- World Peace Through Technology Organization
- CCC Publishing
Mark J. Maxam Education:
University of St. Thomas, St. Paul, MN
- B. A., Marketing
Cretin High School, St. Paul, MN
Contact this candidate