Sales Manager
Resume:
Richard Jason Berry
**** *. ***** **** **** Beach Ca 90803
********@*****.***
Summary
Comprehensive knowledge of Retail Sales Operations, Corporate E-commerce,
Marketing, CRM & Service Processes including; Domestic & International
business consulting, Coaching Training, Business Development, Automotive
Corporate & Auto Dealership Management training, CRM Data-analyst skills,
Process Improvement specialist and a overall proven automotive Expert"
Specialties in Strategic planning for web development, lead management,
online banner & SEO, Dealer and Sales E-commerce training, CRM/direct
marketing, database and analytics management, Client relations and
outbound/inbound call-center integration. Successful, team-oriented
leadership moving from strategic development to implementation, analysis
and optimization.
EDUCATION
Certificate - DMV Contracts (2000)
Automotive Dealer Business School (1997)
Cerritos Community College, Cerritos, California (1994)
EXPERIENCE
Mitsubishi Motors North America Inc. Cypress CA, Aug 08-
Present
Sr. Specialist Ecommerce Marketing/Sales Operations/CRM initiatives
o Managed Mitsubishi Motors national Ecommerce program, dealers support
including, response to dealer inquiries, lead management tool training
and technical assistance, establishment of metrics, and dealer feedback
for improvements.
o Web site traffic growth & Analytics (click through).
o Purchase of all National lower funnel 3rd party leads.
o Set-up Training for 400 active Ecommerce Dealerships & 47 DSM
o Maintained/Reported on the CRM systems.
o Monitored national Ecommerce conversion Rates.
o Ensured Website flow, Ecommerce database systems were up and running.
o Set-up support & monitored 47 District Sales managers.
o Managed the vendor ecommerce selection agency process (Shift Digital
Dominion AVV), and developed maintained successful vendor relationship.
o Established vendor performance metrics, and monitored reported results
to ensure objectives and service level standards were met.
o Monitored and created Ecommerce business rules for lead distribution
and modified as necessary.
o Created, implemented lead generation initiatives.
o Analyzed lead trends and campaign results.
o Made necessary adjustments to increase overall lead generation efforts.
o Manage projects related to lead generation/management, working closely
with dedicated resources as well as the Sales Operations and Marketing
teams
o Monitor all Web site traffic growth & Analytics.
o Purchase of all National 3rd party leads and set-up training for 400
active enrolled Ecommerce Dealerships.
o Maintain CRM system create brand strategy, strategic consulting &
marketing statistics systems.
o Monitor E-lead national conversion rates and recommend solutions to
increase growth in the Ecommerce area.
o Monitor website flow of Ecommerce database systems and national Website
enrollments.
3K Marketing, LLC/Public Motors LLC
COO/Field Sales Manager/General Manager Long
Beach, CA Aug 06-Aug 08
o Responsible for Development of Sales & Revenue for a New Marketing
Company
o Build & development of BDC Call Centers for Automotive Dealers
o Build and development of Internet Departments for Automotive Dealers
o Extensive outside travel to automotive dealers to generate sales
contracts
o Working directly with Dealerships to generate Marketing strategies
& Traffic CRM
o Creating procedures and guidelines for dealerships to follow
o Creating specific advertising campaigns through Telephony Services
that fit the Automotive Clients need
o Running the day to day operations of marketing and advertising for
my company
o Responsible for over 575k in monthly gross sales utilizing telephony
service for LA Autoplex/Public Motors LLC
o Responsible for Marketing 45,000 inbound calls/traffic to 3
locations.
o Averaged 22% set to call ratio.
o 34% show ratio of the 22% set appointments.
o Directed a staff of 25 for telemarketing/emailing call center.
o Utilized Web Control AVV to track set appointments/contracts.
o Monitor Dealer Centric special finance leads possible car sale.
o Created procedures and guidelines for scripted phone traffic driver.
o Supervised quality control customer service issues/complaints.
o Aided General Manager for desking/closing sales contracts.
o Worked directly with owner for advertising campaigns, forecasted
expenses, and department expansions responsible for over 725K in
monthly gross sales.
o Goal set and met for 1000/week appointments for weekly car auction.
Volvo of Calabasas Calabasas, CA March 06-Aug 06
General Sales Manager/Internet Sales Director
o Responsible for 160k gross sales during the first month of business by
utilizing 3rd party lead providers and search engine optimization
campaign.
o Built and Developed an Internet Department at a newly acquired
Dealership creating a new driver for traffic.
o Created Advertising forecast models for location's budgeted expenses.
o Managed schedules and calculated commission's payroll retail sales
group.
o Supervise/Checked contracts/deals and negotiations with customers and
financial institutions using Advent Software.
o Insured CSI was above district's average (97.8 current averages).
o Goal set and met for 35 Internet Deals/50 Retail sales per month.
o Worked directly with owner for new ideas of department expansion and
growth.
Buena Park Nissan Fleet Buena Park, CA Apr 03 & March 06
Internet/Sales Director/Sales Manager
o Responsible for bringing the Internet Dept average from 20 to 38
cars per month.
o Averaged 1,850/per car gross profit.
o Goal set and met for 40-50 deals Internet & Retail Sales per month.
o In partnership with General Manager with ordering store inventory
from factory.
o Utilized UCS Software System and integrated into Higher Gear
program.
o Negotiated and checked sales contracts with customers daily.
o Managed Internet and sales staff of 10 with schedules, payroll and
commissions.
Auto Nation INC. FT Lauderdale, FL 1997-2003
o Averaged 80 new car contracts per month $160,000 net monthly sales by
utilizing 3rd party providers & SEO campaigns.
o Built & Development of Internet Department creating a new driver for
traffic.
o Developed Sales department to sell 80 new car sales per month.
o Created Advertising forecast models budgeted expenses, managed
schedules & calculated commission retail sales group of 50 employees.
o Supervise/Checked contracts/deals & negotiations with customers, Banks.
o Worked with Advent Software, ADP, Reynolds, E-leads CRM, Higher Gear,
Vin Solutions Auto Base.
o CSI was above district's average.
o Goal set and met for 250 Retail sales per month
Qualifications/Specialties
Senior level executive with extensive experience in results-oriented
Digital Engagement & Relationship Marketing Specialties in Management and
Strategic planning for web development, lead management, Online banner &
SEO, Dealer and Sales E-commerce training, CRM/direct marketing, database
and analytics management, Client relations and outbound call-center
integration Successful, team-oriented leadership moving from strategic
development to implementation, analysis and optimization.15 years of
selling and customer service skill, I am a natural leader and excellent
trainer in many fields. Great under pressure but patient with careful
business transactions making sure the client as well as the company I work
for are getting the best and fairest deal possible. I have worked with
different computer programs: e.g. Advent, UCS, Reynolds and Reynolds, Web
control AVV, Oracle database, Sequel servers, ADP, Higher gear, Sale sedge,
E-leads CRM, Lease Profit and am willing to learn and grow more in this
industry.
References and Salary history
Available upon request.
Contact this candidate