Real Estate Sales
Resume:
SHERI McINVALE
PUBLIC RELATIONS + COMMUNICATIONS + MEDIA RELATIONS
"She (McInvale) has emerged as an effective leader because of her ability
to build consensus." Orlando Sentinel 2006
Dynamic, issues-driven Public Relations and Communications Strategist with
over twelve years experience advocating, informing, educating and
mobilizing people to engage in the legislative process. A recognized
"Public Voice" within the community and beyond. Highly successful in
designing and implementing creative political and media campaigns,
utilizing strategic partnerships and securing endorsements. Expertly
knowledgeable of legislative protocols and processes.
Value Offered
Strategic Planning Internal Public Relations
Communications
Media Planning & Positioning Campaign Management Press Spokesperson
Legislative/Regulatory Education & Awareness Public Affairs
Affairs
Industries Partnerships & Community Relations Public Speaker
Alliances
Negotiator Debater Presentations
PROFESSIONAL EXPERIENCE
Polk Transit Authority
2010 to 2011
PUBLIC AFFAIRS DIRECTOR
Designs, executes and promotes public transportation education and
awareness programs to gain organization and municipalities support.
Recruited over 250 Public Transportation Ambassadors within 250 days.
. Developed public affairs and communication strategic and tactical plans
to promote public transportation throughout Polk County resulting in 21
resolutions of support from organizations and municipalities.
. Designed and presented Ambassador Road-Show to deliver consistent
messaging, recruit and educate.
. Created Ambassador Network and support initiative complete with marketing
materials and collateral.
Associated Industries of Florida, Orlando, FL
2009 to Present
DIRECTOR OF REGIONAL ADVOCACY
Recruited to start-up, define and execute membership strategies and create
programs to influence positive public support and legislative relations.
Planned and directed public and legislative advocacy, information and
education programs to protect and promote business and industry causes
resulting in positive public policies.
Developed and executed lobbying strategies for community business
organizations.
. Strengthened Associated Industries of Florida's position and presence in
Central Florida, won favorable support from businesses, public interest
groups and state legislators.
. Built cooperative partnerships to ensure consistency of message and
strategic implementation to influence state policy.
. Created high-impact membership recruitment strategies and media campaigns
securing strategic partnerships, increasing membership and new Board of
Directors membership.
Florida Chamber of Commerce, Orlando, FL
2007 - 2009
REGIONAL ADVOCATE
Planned and executed public relations, public affairs and corporate
communications for the State Chamber of Commerce with over 75 local
chambers and their members. Championed and promoted outreach programs to
align state and local chambers of commerce. Rallied public interest for
state issues effecting business, tort reform, workers compensation,
property insurance, home town democracy and constitutional amendment
reform.
Mobilized people to engage in the legislative process.
. Known Public Speaker "getting the word out" on important issues in a
single, consistent message the public at large could relate to.
. Solidified and strengthened relations with chamber members through
positive press, government and public affairs initiatives and enhanced
relations with legislators through effective informational and
educational protocols.
SHERI McINVALE
Page 2
Florida State Legislator, District 36: Orange County and Downtown Orlando
2002 - 2006
REPRESENTATIVE SHERI McINVALE
Successful two-term elected official representing over 133,000
constituents. Driving, initiating, sponsoring, debating and voting on
legislative bills, amendments and other agenda items on behalf of the
people. Hand-chosen to be Committee Vice Chair of Tourism and Minority
Whip of the House.
Respected negotiator and creator of win-win solutions.
. Created and managed two "out of the box" campaigns raising over $1.5
million: secured two- terms of office. Kept fingers on the pulse public
feedback and poll results.
. Established strong media relations and public support through press
releases, speeches, town hall meetings, newsletters and direct mailers.
. As Freshman Representative won Governor support and approval on 3 out of
6 proposed bills.
. Sponsored and passed bills: Doggie Dining Bill, Real Estate re-write;
Chapter 475, Real Estate Appraiser Bill, Property Appraiser Bill, Water
Permitting Bill, Truancy Bill, Hospice Bill and Sales Tax Rebate
(Convention Centers).
Seniors First, Orlando, FL
2000 - 2002
DIRECTOR OF PUBLIC RELATIONS
Developed and led media relations, communications, community development,
education and advocacy strategies for Meals on Wheels. Liaison between the
community, local government and state legislature.
Increased membership and donations through effective public relations,
communications and media relations strategies.
. Created powerful public and media relations campaigns to heighten public
and government awareness to increase volunteerism and membership.
. Recognized public voice of Senior's throughout Florida.
Attorney Tom Olsen, Orlando, FL
1997 - 2000
VICE PRESIDENT BUSINESS DEVELOPMENT
Provided visionary leadership, strategic insight and competitive plans to
achieve organizational objectives. Led and executed Business Development
strategies increasing practice revenue and diversifying revenue streams.
Established strong community, legal and client relationships.
Increased revenue growth, developed sales and marketing strategies,
transformed referral network systems as the "NEW" revenue channel.
. Created a strong referral network system with lawyers and clients.
. Coordinated and promoted Lawyer Education and Referral Programs through
the "Olsen on Law" WDBO radio show.
. Played a key leadership role in the Tom Olsen for City Commissioner
political campaign.
EDUCATION
Bachelor of Science in Communications, Auburn University, Auburn, AL
LICENSURE
Florida Real Estate Sales Associate License
3213A Eagle Blvd
Orlando, FL 32804
*********@***.*** ATT.Net
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