Sales Manager

Imelda L Heintz

*** ****** **** • San Antonio, TX 78245 • 210-***-**** • Email: **********@*******.***

OBJECTIVE:

To obtain a full time position that will allow me to utilize my leadership, sales, and marketing experience.

SUMMARY:

Results driven sales and marketing strategist with a strong track record of achievement and proven

success. “Out of the Box” thinker with the ability to achieve extraordinary results. Ability to scrutinize

financial data and make necessary adjustments based on business conditions. Dynamic, energetic and

passionate leader with excellent communication and interpersonal skills.

SPECIALITIES:

• Relationship Management • Business Development

• Merchandising and Promotions • Product Launch Execution

• Team Leadership, Coaching and Mentoring • Talent Development

• Budget Administration / P&L Management • Six Sigma Black Belt Certified

• Innovation Consultant • Certified I mentor

• Certified Covey 4DX trainer • Certified Facilitator

• Harvard HMM I, II • Problem Resolution

LEADERSHIP & MANAGEMENT SKILLS:

Managed a team of up to 36 sales professional with various responsibilities throughout the Division.

Drives extraordinary results to achieve market share, PMR, DCM, and B2B goals throughout the

Division.

Executes:

• Corporate Strategy • Market/Region Strategy

• Industry Trends • Market Share

• P& L Management • Pricing and Promotions

• Plan to Sell - Merchandising • New Product Launch Management

• Training • Talent Development

• Business Relationships • DCM and PMR Growth

• Market Place Analysis • Leads cross functional teams

• Cost Saving Analysis • HR issues within the Division

SALES /MARKETING / MERCHANDISING SKILLS:

• Researched competitive lines, performed Gap Analysis, consumer research, and reviewed market

trends to develop marketing strategy to achieve yearly objectives.

• Responsible for sell-in and sell-thru products of 7 Brands within the division. To include sales in

National Accounts (Lowes, Home Depot, Best Buy, and Sears) Key Independent Trade Partners,

and Independent Retail Trade Partners.

• Merchandising experience includes entire microwave line up for North America and Canada.

This included pricing, promotions, plan to sell, stocking logic, forecast, and training.

• Responsible for market share, forecast accuracy, inventory, DOS, Transfer Margin, Gross Net

ASV, and earnings for the sales in nine states.

• Managed a 3.7 million Trade Partner Investment Budget.

• Achieved sales of $897,452,387 and 5.5% growth YOY in a down industry.

• Exceeded profit plan target by 47%.

• Developed 25% of total Independent Retail Channel Profit.

• Developed Best Practices procedure for transitions and Plan to Sell.

• Developed promotions that incorporated a push pull strategy on a National, Channel, and Trade

Partner Specific level.

• Created POP, promotions, sales incentives to target specific purchases, increase mix, or unit sales

for desired results.

• Assisted in identifying opportunities in our lines and assisted in the development of products to

compete in the gaps.

COMMUNICATION SKILS:

• Communicated on a weekly basis with field sales team and remote sales team to align them on

high level strategy and division execution opportunities.

• Developed long lasting Business Relationships with top Trade Partners nationally and within the

division.

• Excellent relationships within the organization and managing up and down.

• Excellent Presentation and Negotiation Skills.

VOLUNTEER / MEMBERSHIP/ AWARDS:

• 2008 National Sales Director of the Year

• 2006 – 2007 Vice President, of the Whirlpool Leaders Organization

• Member of the Whirlpool African American Network

• Member of the Women’s Network

• Mentors over 35 individuals at Whirlpool Corporation

• Back Packs for Education – Community Relationship Lead with Benton Harbor ISD.

WORK HISTORY:

10/06 – Present Retail Division Director Whirlpool Corporation San Antonio, TX

10/05 – 10/06 Purchase Experience Manager Whirlpool Corporation St. Joseph, MI

09/02 – 10/05 Merchandising Manager Whirlpool Corporation St. Joseph, MI

09/00 – 09/02 Senior Contract Account Manager Whirlpool Corporation Las Vegas, NV

02/97 –0 9/00 Customer Satisfaction Specialist North Pacific Supply Clackamas, OR

EDUCATION:

University of Texas, San Antonio, TX Criminal Justice and Psychology

Harvard MM I, II

REFERENCES: Available upon request.

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