Mark R. Silverman
***** ***** *****, *********, ** 91302
Phone: 818-***-****
E-mail: ***********@***.***
BUSINESS EXPERIENCE
DEAN FOODS, City of Industry, California
Account Executive/Branch Manager
2006-Present
. Responsible for Dairy product sales and branch operations
to grocery and convenience stores, foodservice, military
and distributor accounts in the Ventura, Oxnard and Santa
Barbara territory.
. Successfully opened and converted 60 new accounts to
establish company presence along the Central Coast
territory.
. Initially responsible for sales and subsequent transition
to new sales associates in the San Fernando Valley and West
Los Angeles territories.
. Successfully opened, expanded and manage operations in
Santa Barbara and Ventura branch offices by negotiating
property and equipment leases. Responsible for XATA
operations, truck maintenance, fuel purchases, Norand
handhelds, hiring and training staff, driver schedule and
delivery routes.
. Increase distributor sales by promoting company line,
developing sales incentives and launch new products to the
sales staff. Manage account terms, order entry, delivery,
and inventory control issues.
. Coordinate with Order, Accounting, Pricing, Transportation
and Quality Control departments on a daily basis to insure
a seamless operation between headquarters and branch
offices.
HEMISPHERE WORLDWIDE SALES, Los Angeles, California
Sales Executive/Operations Manager
2001-2006
. Partnered in successful start-up of Retail Apparel Company.
Manufacturer, Importer and Wholesaler of over 200
children's clothing styles and various accessories.
. Launched sales throughout Western Region including, Texas,
Arizona, Nevada, and California.
. Successfully opened and maintained 75 new accounts.
Expanded sales from $0 to current revenues of $4 Million
annually.
. Manager of Los Angeles warehouse operations. Coordinated
international & domestic logistics and inventory control,
including scheduling operations with home office in Miami,
Florida.
. Key decision maker in product buying and pricing.
. Maintained account payables and receivables.
FISHER MILLS/PURATOS, Rancho Cucamonga, California
Bakery Account Manager
1999-2001
. Pioneered the company's expansion into the Retail Donut
Shop industry and successfully expanded existing Retail
Bakery accounts in the Los Angeles area.
. Increased company's revenues by 10% in the Donut Shop
Market and maintained gross margins of 15% or higher in a
competitive sales arena.
. Successfully opened and converted 50 new accounts in a 6-
month period to firmly establish company's presence in the
Retail Donut Shop Market.
. Awarded Century Circle -1 Club for achieving sales
exceeding $100,000 during a single sales period.
. Consistently exceeded monthly sales goals by 5% and ranked
in the top 10 sales representatives nationally.
. Developed and launched selling strategies, marketing tools,
product lines, sales training materials and sales revenues
for operations plan.
. Coordinated territory management, product training, sales
promotions, and technical support.
BAKEMARK/WESTCO PRODUCTS, INC., Pico Rivera, California
Bakery Sales Representative
1979-1999
. Responsible for over 120 accounts in Southern California
for sales and marketing of bakery products and ingredients
to Wholesale, Retail, and Food Service clients.
. Converted and managed major accounts including Universal
Studios, Los Angeles Unified School District, UCLA, USC,
Los Angeles Music Center, Los Angeles Convention Center,
Princess Cruise Line, Crystal Cruise Line, Marriott, Hyatt,
Hotel Intercontinental, Westin, Sheraton and baking
operations for other large corporations.
. Expertise in bakery ingredients including flours, sugars,
fats and oils, leavening agents, starches and flavorings.
. Successfully doubled customer count, tripled sales in
territory, and exceeded WESTCO plan by 3-5% each year.
. Achieved a consistent gross profit figure of 20-22% per
year due to development of productive customer
relationships and consultative selling.
. Coordinated daily call schedule and account activities in
conjunction with delivery schedules throughout territory,
calling on both prospective and existing customers.
Coordinated with the Research & Development and Quality
Control departments.
. Additional duties included product demonstrations,
introduction of new products, merchandising, training new
reps, data entry of orders, and extensive customer service.
EDUCATION
AMERICAN INSTITUTE OF BAKING, Manhattan, Kansas
Baking Technology for Allied Personnel Certification
PIERCE COLLEGE, Woodland Hills, California
Undergraduate Major: Business Administration
SKILLS AND INTERESTS
. Proficient in computer operations and applications
including Windows, Excel, Outlook, ACT.
. Well-Developed communication skills in both Spanish and
English.
. Volunteer / Los Angeles County Sheriff Department.
. Advocate and Member - Families of Children with Autism and
Special Needs.
References Available Upon Request