MARK A. RUSSELL, CFA
**** ******* ******** • Kennesaw, GA 30152
Mobile: 770-***-**** • ************@**.***
Profile: Mark A. Russell
VICE PRESIDENT OF ASSET MANAGEMENT – REAL ESTATE
Versatile and resourceful Senior Real Estate Management Professional with progressive experience analyzing, recommending,
and managing large-scale real estate investments. Combine insightful analytical skills with intuitive business judgment to evaluate
financial data for prudent investing, risk mitigation, and successful exit strategies. Possess unique ability to grasp the “big
picture,” focus on the critical details, and manage multiple projects. Self-directed leader who can work effectively with cross-
functional teams and cultivate effective working relationships with all stakeholders. Viewed as a trusted advisor and business
partner. Committed to adding value and exceeding expectations through collaborative problem solving and disciplined decision
making.
CORE COMPETENCIES
• • •
Strategic Planning Market Analysis Investor Relations
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Risk Management Budgeting & Forecasting Executive Presentations
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Financial Analysis High-Level Negotiations Financial Modeling
• • •
Financial Reporting Due Diligence Argus Valuation
PROFESSIONAL EXPERIENCE
GREENSTREET REAL ESTATE PARTNERS, LP, Miami FL • 2011 – Current
A real estate investment and management firm headquartered in the Miami, Florida area.Greenstreet was established to invest its
principals' capital and with its affiliates have participated in more than $1.5 billion of transactions across the United States.
VP of Asset Management
Lead GREP's team of real estate professionals in evaluating, monitoring and managing individual investment properties in a
dynamic, results-oriented work environment. Primary responsibilities include working directly with each of the firm's Asset
Managers to oversee the strategic and operational aspects of the properties. Oversight and shared participation in site visits, lease
approvals, capital expenditure approvals, budget reviews, business plan formulation and implementation, monthly report reviews,
lease and contract negotiations, property management, leasing and investment sales broker interviewing and selection.
JAMESTOWN, Atlanta, GA • 2008 – 2010
German based syndicator of private equity, primarily focused on acquiring, managing and selling premier core assets in the New
York, San Francisco, Boston and Washington, D.C. markets with more than $4.2 billion in assets, $2.7 billion in equity, and
approximately 100 employees.
Director / Portfolio Manager
Led 12 asset managers, two development managers and four financial analysts in managing a portfolio of 40 assets with an
estimated value of $4.2 billion consisting of mixed-use, office, retail, multi-family (apartment and condominium), industrial,
medical office, hotel, special-use, residential development, timber and land speculation.
Determined valuation and optimal exit strategies for each portfolio asset to maximize equity multiples and internal rates of
return based on both macro and micro level market analysis.
Oversaw creation of short and long-term business plans, approved leases, capital expenditures, and marketing strategies.
Restructured and improved the semi-annual reforecast, including asset business plan and strategy, loan strategy, projected cash
flows, hold period and sale proceeds, asset performance metrics, and fund performance.
Approved all forecasting assumptions, including lease-up and rental rates, and operating/capital expenses.
Established management reporting for each asset and the overall portfolio to communicate property level information and
progress with Chairman and management in Germany.
• Stabilized a $1.8 billion troubled opportunity fund by recommending various strategies to the Investment Committee to
preserve investor’s equity and manage portfolio risk.
• Selected and created the right teams from available resources for all asset management initiatives including asset
repositioning, lender negotiations, joint venture restructuring, and recapitalization.
• Guided efforts to successfully negotiate five discounted loan buy-outs (about 50% to par on average), repositioned six
assets across product types, and restructured seven joint venture structures.
MARK A. RUSSELL, CFA Page 2
Rebuilt all financial models to increase accuracy and consistency, resulting in better information for decision-making and a more
reliable platform for cash flow forecasting.
• Led the effort to take over property management of locally owned assets and add them to existing assets under
management with the expectation of increasing the bottom line by $500K.
• Served as an integral member of the investment committee and strategically analyzed $200 million of new investment
opportunities and built desired portfolio/fund.
• Repositioned numerous existing assets:
Selected and led a diverse cross-functional team in planning and executing a new development strategy to
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rescue a failed residential project in North Charleston, SC. Successfully negotiated a discounted pay-off of the land
and development loans of approximately $9 million for $4 million to potentially produce the highest return on new
equity in the opportunity fund.
Directed team to complete a stalled condominium development in Brooklyn, NY by negotiating a
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discounted purchase of the construction debt (saving 38%), restarting and finishing construction, and launching
marketing; resulting sales velocity and average price/unit far exceeded projections.
Strategically transformed a former retail outlet center with Class-B office space in Chattanooga, TN to a
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high-end, boutique retail center with Class-A office space by creating a more pedestrian friendly environment, re-
tenanting with up-scale merchants, and setting a new standard with the renewal and expansion of the U.S. Attorney
for LEED certified space, positioning asset to achieve one of the highest equity multiples in the fund.
COUSINS PROPERTIES INCORPORATED, Atlanta, GA • 1995 – 2008
Diversified fully integrated equity real estate investment trust (REIT) with extensive experience in development, acquisition,
financing, management and leasing; traded on the NY Stock Exchange under the symbol CUZ.
Senior Vice President and Senior Investment Officer
Developed and implemented investment strategies, policies and guidelines. Reviewed, evaluated and made investment
recommendations to the investment committee. Assessed the appropriateness of investment benchmarks and targeted returns.
Identified potential financial and deal risks before and during the investment committee review. Updated Senior Management
on the performance of investments and risk on a periodic basis.
Established and maintained up-to-date comprehensive underwriting policies and procedures for investments and ensured
compliance for all acquisitions and development deals. Managed relationships with Institutional Investors and Equity analysts.
• Played central role in the underwriting of more than $2.9 billion of development and acquisition deals, including
$1.7 billion in CBD and Suburban Office and Multi-Family, $991 million in Lifestyle, Power and Neighborhood
shopping centers, $148 million in Residential Lot Development, and $96 million in Industrial.
• Coauthored a 27-page memorandum establishing underwriting criteria and setting benchmarks with strategic
reasoning two years before the real estate “bubble” was identified by the media.
• Provided strategic analysis supporting the sale of more than $2.8 billion in assets creating $770 million in
gains; and led the sales effort for $269 million of Class-A office buildings and retail outparcels in Atlanta and
suburban Washington, D.C. generating $104 million in gains including:
- $200 million sale of Pinnacle and Two Live Oak for an Atlanta record per-square-foot sales price and
generating $45 million in gains.
- Two suburban Washington D.C. office buildings for $80 million, capturing $35 million in value for the
company and its partner.
- $24 million in outparcels in Alpharetta, GA, capturing $20 million in gains and helping establish a new
outparcel sales strategy that generated significant recurring income.
EDUCATION
Georgia State University, Atlanta, GA
Master of Science in Real Estate, College of Business; Area of Concentration: Finance
Florida State University, Tallahassee, FL
BA, College of Communications; Minor, Real Estate
CERTIFICATIONS
Chartered Financial Analyst, CFA Institute