Prashant Sachdeva,
*/***, ***** *****, ***** Nagar, Lucknow India.
Tel : 91-941*******, 052********
Email : ************@*****.**.**
PERSONAL INFORMATION
Date of Birth : September 11th, 1976
Marital Status : Married
Gender : Male. Age 35 years
Permanent Adress : H No 571, U E, Sec 7, Ambala City. Tel
CAREER SUMMARY
A dynamic professional with 12 years intensive experience in
the areas of Logistics, Marketing, Supply Chain Management,
Retail Management, MIS, Business Development, Sales Promotion,
Public Relations, and Credit Management in Agro sector. Have
succesfully handled products like fertilisers (Urea, DAP, MOP,
SSP, Bio-fertilisers), Zinc, Seeds and a wide range of
Pesticides.
Currently designated as Deputy Manager (Supplies &
Distribution) at Regional Marketing Office - Lucknow, covering
Uttar Pradesh & having turnover of Rs 500 Crores.
Also worked as Asst. Manager (Sales & Marketing) and Business
Analyst (Logistics head) at Regional Marketing Office- Karnal
covering Haryana state with a turnover of Rs 250 crores and Dy
Manager (Supplies & Distribution) in Punjab. Prior experience
of working at plant (Production capacity 20 Lac MT p.a.), in
shifts and at ports also .
Deft in developing distribution network infrastructure and
adept at demand and supply management and inventory control,
ensuring smooth stock operations, timely and cost effective
delivery of all products.
Excellent presentation and communication skills with
proficiency in computers and working in SAP environment
Ability to support and sustain positive work environment that
fosters team performance with strong communication and
relationship management skills.
CAREER PATH
Marketing Officer Kurukshetra
(Hry)
Sr Marketing Officer Distribution Kota
(Rajasthan)
Asstt Manager (Sales & Marketing),Business Karnal
Analyst (Haryana)
Deputy Manager (Supplies & Distribution) Chandigarh,
Lucknow
CURRICULUM VITAE
PROFESSIONAL EXPERIENCE
Chambal Fertilisers & Chemicals July 1999 to Present
Ltd
JOB PROFILE AS DEPUTY MANAGER-(SUPPLIES & DISTRIBUTION)
Responisble for entire logistics and MIS function in UP currently
and earlier in Punjab & Jammu with sales turnover of Rs 500 Crores
and Supply & Distribution budget of Rs 30 Crores. Planning and
controlling the movement and distribution of 6 Lac MT of fertilisers
(Urea, DAP. MOP, SSP Zinc, Bio fertilisers) and pesticides worth Rs
50 Crores in different districts of the region.
Rationalisation of distribution expenses in the region by planning
of districtwise market shares of all products.
Responsible for direct operational control of C&F agent for movement
of all agri-inputs like pesticides, zinc, bio-fertilisers in the
entire region and sale/stock reconciliations.
Identification, screening and recruitment of C&F/ H&T agents in
different districts through a system of market survey, tendering,
negotiations and issuing of contracts.
Effective coordination, with all the suppliers and product managers
for timely planning, indenting, prepositioning & liquidation.
Prepare new business modules for generating alternate options to
increase profitability.
Warehousing planning, hiring, management, registrations, arranging
insurance, lodging claims, inspection and record keeping.
Regions sale and stock reconciliation of all products by compilation
and forwarding of documents.
Preparation of quality MIS reports, presentations and proposals for
information, planning and decision making by the management.
Communicate regarding company activities, new initiatives,
Sale/stock positions for the State of Uttar Pradesh to the Director
of Agriculture & Agriculture Production Commissioner.
Coordination with Regional Marketing Team, Finance & Accounts, Head
Office & Factory works for smooth working in the region.
Orientation of regional team on Logistics matters and ensures proper
implementation of procedures, system and documentation, statutory
compliances.
Responsible for audit of Marketing & Logistics functions at the
region.
JOB PROFILE AS DEPUTY MANAGER-(SUPPLIES & DISTRIBUTION)
(contd.)
Preparation of Revenue, Capital and Supply & Distribution budgets of
the region and monitoring of budget versus actuals.
Analyse latest marketing trends and apprise the Regional Head on
market scenario and other important aspects affecting the business
environment of the company.
Creating atmosphere of win-win situation for company and customers
for all business dealing through negotiation process.
Chambal Fertilisers & Chemicals Ltd July 1999 to Present
JOB PROFILE AS ASSISTANT MANAGER (Sales &
Marketing)
Achieving sales targets (Rs 50 Crores in Karnal district ) for
different fertilisers, pesticides, seeds, bio fertilsers and other
speciality products by ensuring budgeted contribution within the
framework of system and procedures.
Responsible for managing and overall control of dealers/
sub-dealers, H&T agent C&F, field assistants and 2000 farmer club
members. Appointing new dealers/ sub-dealers in unrepresented area
to increase market share.
Supervision of rakes, documentation, record keeping and arranging
timely delivery and liquidation of products at dealer & retail
points.
Ensuring timely payment realisation of all products within the laid
down credit limit procedure.
Preparation, designing and execution of various marketing programmes
like product launches, jeep campaigns, mandi campaigns, farmer
training programmes, participation in agri-fairs and joint field
activities with co-marketing MNC partners like Monsanto, Syngenta,
Dupont etc
Brand promotion activities and monitoring of Uttam Bandhan programme
- a community welfare initiative by the company for sustainable
growth, brand royalty and loyalty. Direct Interaction with Uttam
Bandhan farmers, sub-dealers, commision agents for relationship
building and transfer of technical knowledge.
Recruitment of field assistants (Uttam Krishi Sewaks) for dealers to
enable effective sales promotion activities. Proper Job allocation
and division of work among Field Assistants by setting annual
targets in line with assigned targets for the territory. Develop a
system of daily reporting of Field Assistants, monitoring of sales
promotion & service activities, performance appraisal,
counselling and feedback.
Liasoning with media for proper coverage and publicity of various
sales promotion, technical services and other activities in
operational area to build brand and corporate image.
JOB PROFILE AS ASSISTANT MANAGER (Sales & Marketing) (contd.)
Maintaining relations with important agencies at district level and
Department of Agriculture for licensing, renewals, product
endorsements, selling permissions, subsidy bill verification,
sales/stock position review and sampling issues. Coordination with
Krishi Vigyan Kendras (KVK)centres for new product demos, spot
trials and field days.
EDUCATION
First division throughout
MBA - Marketing, from Punjab Agricultural 1999
University, Ludhiana.
B.Sc (Electronics) from Kurukshetra 1997
University. 1993
Senior Secondary from Army School, Ambala
Cantt. (CBSE) 1991
High School from Army School, Ambala Cantt
(CBSE)
Additionallly, acquired Post Graduate Diploma 2004
in International Trade Management from Narsee
Monji Institue of Management Studies (NMIMS-
Mumbai), thru Distance Learning.
PROJECTS & PUBLICATIONS
Consumer Perceptions towards selected brands of apparels - A study
of consumers in Ludhiana as the research project for MBA.
Inter-Personal Communication Effectiveness at Zonal Marketing Office
of National Fertilisers Ltd. during Summer Training.
My Article "TRIPS : Need to amend our Patent Laws" was published in
the magazine "Facts for You" in the April 1998 issue.Also wrote on
Business Process Reengineering in the University Magazine.
COMPUTER SKILLS
Comprehensive Knowledge of Windows & Office 2000. Actively using
various customised softwares of my company and constantly
interacting with IT deptt. for development, improvement and
modifications in the existing systems.
LANGUAGES KNOWN
Proficient in English, Hindi & Punjabi.
HOBBIES & INTERESTS
Watching infotainment channels on TV & Web and Physical Fitness
(Swimming, Cardio etc). Love to read newspapers & Magazines.
Actively participated in a number of literary & sports cmpetitions
in School, College & University.
SALARY DRAWN AND EXPECTED / JOINING TIME
Present Cost to Company (CTC) : Rs 11 Lac pa
Expected Cost to Company (CTC) : As per Company Norms
Joining time : Immediate.
LOCATION PREFERENCE
No preference
FAMILY
Wife (MBA) working as Faculty at management institute and school
going daughter aged 7 years.
REFERENCES
Available on request.