Robert (Bob) S. Farrell

*** ******* ***** ****: *85-739-

**** ****: 585-***-****

Rochester, NY 14618

abh7yy@r.postjobfree.com

Position: Marketing and Sales Manager

Objective: A position in the marketing and sales field that challenges my

thinking and innovative ideas, and helps me move the company to greater

sales and public attention.

Summery of Qualifications:

Over 30 years experience in marketing, advertising, sales and creative

thinking

Effective and persuasive as a speaker, trade show exhibitor, and strategic

planner

Internet savvy in mobile, social media, CMS, design and analytics

Skilled and thorough in analyzing problem situations and finding creative

solutions

Seasoned writer, producer: proficient in Word, Excel, Photoshop and

Powerpoint

Proficient at targeting sales opportunities and closing clients

Professional Experience:

Managed up to 15 sales people and exceeded yearly, monthly and quarterly

budgets

Managed the CMS and marketing of a website department for two local

affiliate TV stations

Lead an award-winning advertising agency with creative airing in over 200

markets

Produced creative and marketing solutions for clients from 1 - 191

locations

Wrote award-winning TV & radio scrips and articles for trade publications

Conducted marketing seminars and vendor programs for small business

Trained three Media Directors

Professional Track Record :

Personally sold and closed over $16,000,000 in advertising and marketing

sales

Doubled and tripled annual sales for many clients through innovative

marketing approaches

Exceeded expectations for a local grand re-opening of a major mall complex

Set a record of attendance by local media on a press conference for a

national hotel chain

Proposed and sold a $210,000 TV/Radio production budget to a regional

client

Won the top creative award "Best of Show" in Rochester first 6 months in

business

Wrote the line for Mario's, " At Mario's you are not just a

customer you are my special guest"

Employment History:

eMedia Manager WROC TV and FOX Rochester 08/07 - 09/10

Sr Account Supervisor Video Propulsion/ Maslin Digital 05/06 - 07/07

Sr Account Supervisor EFP Productions 06/04 - 04/06

Sr Account Supervisor Archer Communications 09/02 - 06/04

Owner/President Farrell/Dornbirer Associates, Inc. 03/82 -

06/02

(worked for 3 advertising agencies prior to 1982)

Education:

Bachelor of Arts, Marietta College OH, Advertising & Art, Graduated '79

Co-editor of the Yearbook, Student Government, Newspaper Columnist

Member of the Alumni Mass Media Board 3 years

ODK Leadership Honorary

Society Of Collegiate Journalist Member

Attended classes or seminars on mobile, marketing, blogs and Photoshop

US Army Radio/Teletype Specialist - Secret Clearance

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