Sales Customer Service

Randy Downs

HOME 516-***-**** ( CELL 347-***-**** ( **********@*********.***

Professional Profile

Results driven sales and marketing executive with 10 years experience

leading ecommerce marketing, sales and operations in highly competitive

markets. Proven ability to develop highly effective and measurable

strategies to drive revenue and profits, increase customer acquisition,

build market presence and expand brand awareness. Experience managing

ecommerce initiatives from inception to completion. Recognized industry

Subject Matter Expert who has been frequently tapped for published

interviews in The New York Times, Fortune Small Business Magazine, Forbes

Autos, and Consumer Reports, MotorWeek TV show as well as several

appearances on America's Car Show.

CORE STRENGTHS

Customer Acquisition & Retention Strategic Planning

Search Engine Marketing (SEM) Search Engine

Optimization (SEO)

Email Marketing Affiliate Marketing

Pay Per Click Advertising (PPC) Social Networks

Sales Management Web Analytics

Website Design, Development, and Usability Managing Cross

Functional Teams

PROFESSIONAL EXPERIENCE

Advanced Vision Technology Group, Inc.

Hauppauge, NY

Director of Business Development

1/2009-Present

Recruited by business owner to assist in all phases of business including

client development, traditional and online marketing and operations.

Rebranded business to focus on SMB market. Updated all marketing materials

and oversaw web site redevelopment including SEO/SEM. Administered

ConnectWise PSA software. Designed and implemented drip marketing campaigns

in ConnectWise. Established regular email communication with clients

utilizing HTML emails and quarterly newsletter.

Selected Contributions:

. Hired, trained and managed internal telesales (appointment setting)

team. Created scripting and workflow within ConnectWise PSA/CRM system.

Appointments for sales staff grew by 250%.

. Administered ConnectWise PSA software, a specialized package for Managed

Services Providers. Responsible for all aspects of software for all

departments including sales, marketing, service and administrative.

. Developed and authored a re-design of company web site (project

pending).

Advanced Vision is an information technology (IT) managed services provider

focusing on small and medium sized businesses with core competencies in

network management, cloud backup, disaster recovery and business

continuity.

Interstate National Dealer Services, Inc.

Uniondale, NY

Vice President Internet Marketing (2003-2008)

Internet Sales Manager (1999-2003)

Tapped to build and manage an Internet sales organization from the ground

up with oversight of sales, customer service, and Internet marketing. Led

new product development; designed and implemented internal company

sales/customer service training programs. Manage, train, and coach a sales

team of 30 located in 2 call centers and Customer Service group of 10. Full

responsibility for Internet marketing including search engine

optimization/marketing (SEO/SEM), email and social marketing,

affiliate/partner marketing, and website content and creation.

Selected Contributions:

. Drove ten-fold sales growth and 50% gross profit increase with full P&L

accountability for the Internet sales division encompassing

warrantydirect.com and carwarranty.com.

. Developed successful affiliate marketing programs that led to highly

profitable partnerships with leading automotive websites including

Edmunds.com, Kelley Blue Book, AutoTrader.com, Yahoo! Autos and AOL

Autos.

. Lead technical teams for four (4) website re-designs focused on its

design, functionality and user experiences.

. Directed SEO/SEM and pay-per-click advertising campaigns leading to a

270% increase in web based sales.

. Launched and authored company blog (warrantyinfo.com) leading to

increased web traffic and sales.

. Manage cross functional teams responsible for new product development

and custom programming for internally developed CRM system.

. Implemented highly successful data driven email marketing campaigns

utilizing Email Service Provider. Campaigns led to a 120% increase in

sales. Created and authored HTML emails.

. Responsible for annual marketing budget in excess of $1M.

Recognized by Forbes Magazine as of the Top 200 Best Small Companies in

America for 3 consecutive years, Interstate is a leading provider of

service contract and extended warranty programs since 1980. Interstate

offers their programs through multiple channels including car dealers,

financial institutions and direct marketers throughout the US and Canada as

well as direct to consumers.

Paramount Financial Corp.

Jericho, NY

Consultant 3/1998-

11/1998

Selected to guide the launch of an IT consulting division for a technology

reseller with accountability for all phases of the division start-up,

including hiring, training, business process engineering, quality control,

and marketing. Devised procedures to streamline workflow, off-site employee

management, and sales/recruitment.

Selected Contributions:

. Led the successful implementation of customized UNIX-based software

designed to manage business.

. Hired and trained sales professionals. Sales personnel were trained on

recruiting and marketing aspects of business.

. Division had 21 consultants on billing 90 days after launch.

Paramount provides information technology (IT) technology consulting

services for clients such as state/local government agencies, educational

institutions, and Fortune 500 companies.

Robert Half International

Melville, NY

Division Director

1/1997 - 2/1998

Recruited to re-launch the Long Island division of RHI Consulting, a

contract staffing organization. Designed and implemented cross-marketing

programs with internal specialized staffing divisions and hired, trained,

and performance managed a sales team of eight.

Selected Contributions:

. Grew sales 300% while increasing gross margins by over 50%.

. Lowered advertising expenditures by leveraging Internet-based

recruitment strategies, consultant retention initiatives, and referral

programs.

. Named to President's and Chairmen's Clubs for outstanding sales

achievement and division growth

A global leader in professional staffing and consulting services with a

network of more than 400 offices in North/South America, Europe, and

Asia/Pacific, RHI is a member of the New York Stock Exchange, S&P 500

index, and a Fortune 500 firm. Founded in 1948, RHI reports $4.65 billion

in revenue.

EDUCATION

BA, Marketing Management

Zicklin School of Business, Baruch College, New York, NY

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