Bill Surratt
Highland Village, TX 75077
Home: 972-***-****
Cell: 214-***-****
e-mail: **********@*******.***
Career Summary:
Throughout my adult professional career, I have successfully created
problem resolutions from complicated data analysis. From increasing
production efficiency by 30% utilizing quality control measurement data, to
providing a 20% improvement in PPO pricing, to taking departmental profits
from the red to 40% of divisional profit. The methodology that I put in
place provided three times the qualified candidates to our jewelry
wholesaler and a 20% increase in qualified mortgage candidates for Banc
One's analytic group.
Work Experience:
Mundy Marketing 1995 - present
Independent contractor
. Developed an A/R process improvement for a local DMN distributor that
provided savings of $23,160 for his district and $1.3 million system
wide.
. Contracted to develop a data model for a personnel income variable to
be installed in a national database for Knowledge Based Marketing,
division of Wunderman Worldwide.
Manager Research and Statistics
Developed synopsis of refining operations with emphasis on safety and
environmental concerns.
. Identify management software for appraisal (PIMS). Provided help in
the design of the health benefit package.
Dollar General 2003 - 2009
Store manager
. Assembled a customer centric team with superior service capability
that resulted in consistent 10% sales increases
. President's and Regional Manager's award for operational excellence
. Developed year over year double digit sales increases( 10%+) by
tapping the Hispanic market and developing better customer relations
by encouraging employees to utilize a team approach to customer
satisfaction.
Frost National Bank 1997 - 2000
Vice President Data Mining/Direct Marketing
. Established and presented BI and marketing applications to the
stakeholders of the relationship banker system (REP) and C level.
. Integrated data across systems to provide marketing information in the
Teradata warehouse which provided a single picture of customer
history.
. Designed and developed data marts for marketing applications that
allowed uniform access for CRM software.
. Provided data profiles of marketing information as part of a data
quality effort.
. Analyzed and modeled share of wallet and loyalty.
. Designed Dashboard metrics and tactical information hierarchies.
Columbia Homecare Group 1996 - 1997
Senior Research Associate
. Kept the CQO updated to relevant information relating to product
performance and billing variance.
. Managed the first nationwide customer satisfaction study for the
largest home health care provider.
Developed quality control metrics for delivery of care.
JCPenney 1988 - 1995
File Development Manager
. Directed an $8.1 million contract with a local computer service
bureau. Managed 8 contract employees including an analysis and data
mining team.
. Served as advisor to Program Managers in the application of
segmentation to marketing programs and creative development.
. Leveraged improvements in data quality to increase mail deliverability
by 29%.
. Met or exceeded budget expectations.
. Met or exceeded project timelines consistently.
. Received recognition for developing a CRM system for JC Penney Direct
Response that brought the department from red ink to 40% of divisional
profit.
. Integrated customer data across platforms and business units to form a
single divisional picture of the customer.
. Increased the efficiency of customer segmentation and behavioral
modeling by providing a fundamental improvement in methodology. This
improvement had the effect of providing a technological shift in the
production function which led to dramatic improvements in customer
satisfaction/loyalty and lifetime value.
. Designed and negotiated a database marketing solution for 1the $100
million Direct Response department resulting in dramatically increased
revenues.
Technology:
SAS, S-Plus, KnowledgeStudio, SQL, Word, Access, Powerpoint
Education:
Master of Arts in Quantitative Economics - Graduate Assistant
EASTERN MICHIGAN UNIVERSITY, Ypsilanti, MI
Bachelor of Arts
TOLEDO UNIVERSITY, Toledo, OH