Kelsey P. O'Brien
303-***-**** ( www.linkedin.com/in/kelseyob (
******.********@*****.***
Strategic Sales Management Business Development Account Management
Dynamic and results-driven senior sales and marketing manager with an
exceptional record of quality successes. Deeply accomplished track record
gained with Fortune 500 companies by developing and selling integrated,
cost-effective, and profitable global sales solutions. Motivated by
internal standards of excellence to overachieve expectations and exceed
all goals. Specialized in sales relationships and valued benefit
solutions for fortune 100 as well as small corporate enterprises.
Core Qualifications
Customer Value Proposition Brand & Marketing Communications
New Business Development
Consultative & Solution Sales Contract Negotiations & Compliance
Marketing Plan Development
Revenue & Profit Growth Sales Promotion Launches
Sales Process Management
eCommerce Business Development Strategic Pricing/Brand Positioning
Client Relationship Building
Professional Experience
Project Manager/Consultant Churchill Summit Partners
[Sept 2009-Present]
P&L, Budgetary and Strategic Sales Solutions firm, based in Chicago,
IL (www.churchillsummit.com)
Solicit and negotiate appropriate vendors to support client growth
needs including the brokering and negotiation of pricing, billing and
assessments of business/economic risks by region/international market.
Analyze/outline recommendations to optimize cost saving
opportunities in T&E/P&L budgets, and assess service providers
achieving budget optimization, effectively managing vendor relations
and negotiating agreements.
Director of Sales Aircell [Sept 2008-Sept
2009]
Leader in airborne broadband communication services, based in
Broomfield, CO (www.aircell.com)
Developed strategies to increase sales volumes and developed new
sales products, services, customers & markets for assigned regions(s).
Managed creative proposals & negotiated pricing within company
guidelines in order generate new business.
Created vertical sales plans for special channels and drove
targeted opportunities from identification through to deployment,
specifically in GDS/Distribution/Travel Agency channels to develop new
sales/revenue channels
Devised strategies for support of marketing actions and brand
awareness
Support core business processes incl. monthly/quarterly operating
reviews, plus annual operating planning through forecasting
effectiveness, sales reporting & expense management.
Cultivated meaningful relationships with prospects & customers,
supporting the acquisition process.
Identified alternative business solutions and opportunities,
realizing savings in the areas of Engineering, Program Management,
Sales and Marketing.
District Sales Manager Lufthansa German Airlines
[Mar 2006-May 2008]
Leading international airline based in Frankfurt, Germany
(www.lufthansa.com)
. Managed 8 State Sales Region with $79 million in managed Revenue,
generated by corporate/channel accounts.
. Supported and led team of 5 persons, setting territory & portfolio
goals, training support, sales strategy and action planning.
. Oversight of regional HR-related issues, including: Hiring,
Productivity and Training.
. Managed and led sales and marketing actions for said territory,
including strategic acquisitions and new business development as well
as address regional pricing initiatives and strategies.
. Created and led the Lufthansa Customer Advisory Board in Denver,
aiming to collect information on successes and challenges for customer
satisfaction.
. Managed sales and marketing budgets, and responsible for negotiating
with city officials, media, organizations and charities to devise and
implement cost effective marketing strategies.
. Represented Lufthansa on various organizations, boards & committees,
including: Rocky Mountain Business Travel Association, German-American
Chamber of Commerce, Denver Metro Chamber of Commerce: Transportation
Committee.
Corporate Account Manager Lufthansa German Airlines [Nov 2003-Mar
2006]
. Managed $23M in Lufthansa revenue generated by corporate/agency
accounts in a two state territory.
. Negotiated renewals of eight agency/corporate programs representing
$3.3M incremental revenue.
. Negotiated renewal of various agency/corporate programs representing
$2.8M in incremental revenue.
. Initiated key corporate program with Proctor & Gamble representing $7M
in incremental revenue
Assistant Manager, Marketing Japan Airlines [Jan 2003-Nov 2003]
International airline, based in Tokyo, Japan (www.japanairlines.com)
. Responsible for the content, copy, artwork, layout of JAL's frequent
flyer program (JAL Mileage Bank) newsletter.
. Led the sales and promotional strategy for quarterly marketing
campaigns in the Los Angeles area, through analysis of competing
promotions and offers.
. Supported the outside sales force in making proposal recommendations
for new sales contracts & renewals
Business Analyst United Airlines [Mar 2000-Apr 2002]
International airline, based in Chicago, IL (www.united.com)
. Managed departmental reporting, including the manpower, productivity
reporting needs as well as the analysis of customer feedback issues.
. Provide Director/SVP level management with comprehensive feedback,
based on findings of collected customer feedback (inflight & email
surveys), and making recommendations with direction for action for
appropriate departmental management.
. Was departmental emergency response liaison, advising Director of
potential Customer Relations/PR concerns due to flight & operation
irregularities.
Additional Training & Seminars
"Introduction to Sales Training," Sales Training Seminar
"Conceptual Selling/Account Management," Sales Training Seminar
"Endeavor: Talent in Sales/Master the Sale", Sales Management Training
Seminar
"High Impact Presentations," Dale Carnegie Institute
"Conflict Management," Sales Management Training Seminar
Professional Associations, Memberships & Activities
German American Chamber of Commerce
Franciscan Outreach Association
P.A.D.S Homeless Shelters
Education
UNIVERSITY OF DAYTON - Dayton, Ohio
Bachelor of Science in Communication.
Emphasis on International Business Communication, German, & Political
Science.
QUEENSLAND UNIVERSITY OF TECHNOLOGY - Brisbane, Australia
Undergraduate coursework in Business Communication
Emphasis in International Business & Marketing
PHILIPS UNIVERSITY - Marburg, Germany
Undergraduate coursework in German Language Studies