Sales Manager

Diane Petit

** ******** ******, # **, ********, CT 06901 - Phone: 203-***-****

**********@*******.***

____________________________________________________________________________

___________

Marketing

Writer

Collateral Webinars White Papers

Value Propositions Solution Briefs Sales Tools

RFP's Analyst Briefings Competitive Intelligence

Market Segmentation Presentations Business Cases

____________________________________________________________________________

___________

Profile

Technology marketing communications executive combines 10+ years in

telecommunications product marketing with proven campaign strategy and

messaging skills that empower sales, reinforce marketing goals, and drive

revenue.

. Expert in the conceptual development of winning value propositions,

persuasive narratives, and sales-driving tools and collateral.

. Exceptional writing and visual design talents coupled with a foundation

of proven technology sales success.

. Ability to explain complex technical concepts simply and graphically to

effectively influence key decision makers and industry leaders.

. Unique expertise in modeling and communicating industry shifts and trends

and in leveraging product capabilities to match market needs.

. Deep knowledge of telephony with facility to learn new technologies and

IEEE protocols quickly.

. Outstanding competency in garnering market intelligence and in designing

strategies that differentiate and competitively position solutions to

drive wins.

. Skilled in the instructional design and development of highly engaging

educational webinars.

. Consummate subject matter expert, evangelizer, and educator; adept at

achieving goals through global teams.

__________________________________________________________________________

_________

Experience

Strategic Marketing Volunteer, March of Dimes, White Plains, NY, 4/2010-

Present

Designed educational webinars to reinforce and promulgate nationwide

public health initiatives.

Consultant, Product Marketing, Verizon Communications, Rye Brook, NY,

7/2008-9/2009

. Created an on-line competitive intelligence publication for internal

sales communities; elicited timely topics and suggestions from sales and

management; researched and authored monthly deliverables with titles such

as SIP Gateway vs. Level 3 VoIP Capabilities and Mobile Network

Operators.

. Advanced to Conferencing Product Manager: researched strategic

partnerships; composed seminal business case and marketing requirements;

designed a new wholesale conferencing product offering; shepherded the

initiative through stage gate processes.

. Reported to Director, Product Management/Product Development, Corporate

Marketing

. Displaced due to Reduction in Force (RIF); references available upon

request.

English Teacher, Stamford, CT; West Des Moines, IA, 2003-2008

. Worked with students and parents to achieve English/Language Arts

learning outcomes.

. Integrated technology (i.e. laptops) into the core curriculum.

Petit Resume

-2-

Product Marketing Manager, Rockwell Electronic Commerce, Chicago, IL, 2000-

2002

. Managed the development of a CRM desktop interface through cross-

functional teams.

. Composed business plans, collateral, and website content.

. Leveraged Breeze voice-overs, creating instructional media for internal

sales and distributor rollout.

Marketing Consultant for Call Center and E-Commerce Concerns, New York

Metro Area, 1997-1999

. Positioned call logging technology for call center security, quality

assurance, and coaching applications.

. Authored business plans, created clear and compelling value proposition

narratives, white papers, presentations, press releases, sales training,

and website content.

Product Marketing Manager, Executone Information Systems, Milford, CT, 1993-

1996

. Owned the product marketing process, launching a second-generation video

conferencing and white boarding solution suite nationwide.

. Composed a comprehensive collection of sales tools, rollout deliverables,

analyst briefings, and instructional materials.

. Wrote and maintained RFP authoring tool (i.e. boilerplate proposal

prose).

. Collaborated with cross-functional teams to propose vertical market

product definitions and partnerships (i.e. healthcare and distance

learning).

Systems Analyst, Executone Information Systems, Milford, CT, 1992-1993

. Designed and developed a value added service/call center product

prototype that gathered and analyzed call processing data from

geographically dispersed switches and created visual interpretations

(charts, graphs) and prose recommendations.

Account Executive, Nortel Networks, New York, New York, 1987-1992

. Marketed PBX and ACD systems to Fortune 500 accounts in New York City.

. Consistently ranked among the top ten performers nationwide.

. Successfully penetrated a key vertical market, beginning with $1.5M win

with KLM Royal Dutch Airlines, an industry sector leader.

____________________________________________________________________________

___________

Software Tools

. MS Office 2007; HTML; H.323; JPEG; Flash; HyperCard; Quick Time; Visio;

LMS; Breeze; Advanced Telephony; VoIP; Broadband Networks; Mobile Network

Operators.

____________________________________________________________________________

___________

Credentials

. Master of Arts, Instructional Technology & Media, Columbia University,

New York, New York

Minor: Marketing/Market Research, Columbia Graduate School of Business

. Bachelor of Arts in English, University of Iowa, Iowa City, Iowa

. Iowa Writers' Workshop

. Skidmore College, Saratoga Springs, New York

. Secondary Teaching Certification: English/Language Arts, Grades 7-12

Contact this candidate