Sales Marketing

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MARKETING DIRECTOR

Business Development ( Sales Communication ( Client Services

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Creative, market driven, result-oriented sales and marketing professional

with over 20 years of distinguished, measurable performance in the

healthcare industry. Broad-based background includes expertise in

growing revenues and profits while maintaining competitive edge. Skilled

in positioning core brands for growth, brand management, customer base

and market share expansion, and product line growth in competitive

markets, recognizing and integrating the needs (solutions and products)

of customers with the company's capabilities and business objectives.

Consistent demonstration of sales growth, market share enhancement and

dominance in highly competitive environments.

Core Strengths:

B2B Integrated Marketing Direct & Channel Marketing

Communications

Strategic/Tactical Marketing Public/Media Relations

Initiatives

Event & Exhibit Management E-commerce Strategy & Development

Excellent Presentation Skills Client Service Management

Channel Development & Management Sales Support Tool Development

Demand Generation Corporate Branding

Training and Education Strategic Partnerships and Alliances

Management & Development Planning and Analytics

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PROFESSIONAL EXPERIENCE

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WellCare Health Plans, Inc., Tampa, FL

11/05-8/10

Director, National Sales/Marketing Communication & Agency Services

Developed, established and managed internal and external integrated

marketing strategies for a Fortune 500 Medicare Advantage company's

national sales channels of 12,000+ independent agents and captive sales

force; designed to build visibility, awareness and understanding of

WellCare's corporate mission, brand and critical compliance initiatives

aligned with the company's strategic plan. Provided strategic

communications counsel, assessment, integrated planning and execution in

support of senior leaders and functional/cross-functional teams for

communications and corporate initiatives to deliver compelling,

integrated messages via online, written and face-to-face communications.

Managed sales, service and training for National Distribution department.

Key accomplishments included:

. Conceptualized and implemented an integrated sales communication

process and strategy that was recognized by independent agents as a

"best in class" standard in the Medicare Advantage community

. Authored and launched successful marketing campaigns in

new/existing markets resulting in 180% revenue growth for

organization

. Designed and built the Producer Resource Center, a secure online

reference tool for sales agents from both channels

. Developed and implemented a formal vetting process for all

marketing communications, which effectively eliminated political

fallout and fines from the Centers for Medicare and Medicaid (CMS)

. Oversaw sales, service and marketing team that generated over $1B

in annualized revenue in less than 2 years

. Conceptualized, developed, administered and tracked formal online

sales training program for independent agent channel

. Created a successful on-line service escalation tracking process

that reduced turnaround times for service resolution by 34% and was

subsequently launched enterprise-wide

. Developed financial models for forecasting, margin and pricing

policy

. Created policy and procedure rules for Sales, Sales Support,

Training, Marketing and Communications departments

Highmark Life and Casualty Group, Inc. (Highmark Blue Cross Blue Shield),

Tampa, FL 2002-2005

Regional Sales Consultant, Florida

Accountable for marketing, sales and service of self-funded health, life

and disability insurance business within assigned territory; drove

business planning, strategy development, client segmentation and

efficient resource allocation. Key accomplishments included:

. Organized and expanded successful marketing and sales program

in the Southeastern U.S., yielding one of the most productive sales

territories in the country, driving revenue to over $1.5M in

annualized premium in 2 years

. Built and maintained relationships with independent agents,

third party administrators, consultants and employer groups with 10-

5000+ employees (i.e., Workflow Management, New York Yankees

Partnership, Chico's FAS, U.S. Olympic Committee, Republic Services,

Inc. and Florida Community College) to generate revenue growth

within territory

. Educated and advised administrators on product benefits via

individual/group meetings, presentations, including site visits,

health fairs and seminars

. Member of the Million Dollar Club, 2004, 2005 and qualified for

sales conferences

HealtheChoices, Inc., Tampa, FL

2000-2002

Regional Sales & Marketing Director

Developed tactical, strategic marketing strategies designed to

achieve company sales goals, business objectives and revenue targets for

start-up employee benefits firm; responsible for establishing, cementing

relationships with various carriers, vendors and prospective clients;

Designed and delivered essential sales enablement tools, programs and

communications for the organization and partners. Key accomplishments

included:

. Served as media spokesperson for TBO .com (Tampa Bay Online), WFLA

(NBC Affiliate) and the Tampa Tribune for health insurance

expertise in the Tampa Bay area

. Applied processes and best practices to streamline and ensure

success of all integrated marketing activities that reduced

marketing costs through implementation of new technologies for

marketing production and delivery

. Created effective marketing programs that met business objectives,

including copy for marketing materials, collateral, promotional

materials, Web site content (www.HealtheChoices.com), newsletters;

directed and/or wrote marketing copy, white papers and technical

literature

. Exceeded sales targets

HIP Health Plan of Florida, Tampa, FL

1997-2000

Senior Account Manager

Marketed, sold and serviced managed care group health products to major

accounts, including Walgreen's, Marriott Corp., Florida Healthy Kids, Inc.,

School District of Hillsborough County, IBM, US Federal Employees.

Generated unprecedented sales and increased brand awareness of HIP Health

Plan of Florida; presented benefits, new business/renewal rates and

utilization reports to C-level executives, administrators and political

leaders.

Oxford Health Plans/St. Augustine Health Plans, Tampa, FL

1995-1997 Senior Account

Manager

National Insurance Services, Tampa, FL

1991-1995

Regional Sales Representative

John Alden/North Star Marketing, Tampa, FL

1987-1991 Sales

Representative

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EDUCATION/LICENSURE/ADDITIONAL SKILLS

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University of South Florida, Tampa, FL (Marketing Major, Fine Art Minor)

3.5 Years

State of Florida, Life and Health License

Currently Active

Continuing Education (Life & Health license)

Current through 2011

Proficient in verbal and written communications, Mac, Microsoft

Windows, MS Word, MS Excel, MS Net Meeting, MS Internet Explorer, MS

Office, MS Outlook and Outlook Express, MS PowerPoint, Lotus Notes,

Adobe Publisher, Corel, WebEx, Elite Email, NS Site Builder, Silver

Pop, Constant Contact; Intermediately skilled in MS FrontPage &

Publisher

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"Barbara Speros was instrumental in developing WellCare's national

distribution system. She was heavily involved in naming

the department, hiring staff, writing agent contracts, producer

training, external communications, distributor recruiting,

processing new business and every step in between. Thanks to Barbara

and her teammates, the national distribution team

generated over $1 billion in annualized revenue in just under two

years. If you want to grow your business and want someone

who can do it with style and grace, hire Barbara Speros."

Steve Snell - Vice President, National Distribution (Sales), WellCare

Health Plans

ADDITIONAL REFERENCES AVAILABLE UPON REQUEST

10441 La Mirage Court

Tampa, FL 33615

Cell: 813-***-****

Email: ********@*****.***

BARBARA SPEROS

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