Sales Manager

Adam Garrett Lawton

** ******* *****

New Haven, CT 06519

203-***-**** mobile 203-***-**** fax

****.******@*****.***

http://www.linkedin.com/in/adamlawton1974

Professional Profile

Top producing marketing and sales executive with over twelve years’ experience in the spirits

industry. Expertise includes brand management, event marketing, consumer promotion, and

distributor/sales force management. Broad-based background encompasses an exceptional work

ethic with excellent presentation, negotiation, communication and leadership skills. Proven

record of success in identifying new and creative opportunities.

Professional Achievements

• Awarded first ever “TEAM TITAN” award for Outstanding Achievements.

• Successfully executed the launch of Belvedere Vodka “Beautiful Life” campaign with

Bravo TV Project Runway (2007- 2008 seasons.)

• 2005-Led Allied Domecq portfolio to 168% increase in sales at Mohegan Sun.

• Nationally recognized for best brand launch event with Bacardi Flavored Rums.

• 2000-NCTMB, Nationally certified in Therapeutic Massage/Bodywork, Graduate of New

York Massage Therapist Program.

Professional Experience

Power Up, LLC New Haven, Connecticut 2009-Present

Sales and Marketing Consultant

• Clients include: Gelato Giuliana, William Grant, Tito’s Vodka, Kobrand and Remy USA.

• Develop strategic sales/marketing plans to secure and expand distribution.

• Train sales teams on key strategies to exceed overall results.

Brescome Barton Inc., North Haven, Connecticut 2008-2009

Regional Sales Manager, Barton Division

• Motivated 11 member sales team to efficiently service their assigned accounts and

consistently identified areas of opportunity for growth.

• Coached salesmen through fundamental sales practices, prospecting and networking both

on and off premise.

• Tracked all brand initiatives and dollar quotas daily through Cognos, FoxPro and Data

view for each salesman in over 700 accounts.

• Accountable for division growth exceeding 20 million dollars annually.

• Established rapport with buyers and owners of key on/off premise accounts.

• Recommended remedial actions concerning distribution, pricing, display and competitive

brand activity.

Premiere Promotions, LLC New Haven, Connecticut 2003-2008

Executive Director/CEO

• Clients included: Allied Domecq, Moet Hennessy, Bacardi USA, Pernod Ricard, Soyuz

Victan, Future Brands, Skyy Spirits, Hype Energy, InBev and Remy Cointreau.

Managed team of 50 promotional staff that assisted in execution of

product samplings, training seminars, industry trade shows, and product

launch events.

Worked closely with brand teams to develop event marketing programs

including venue selection, on-site entertainment, and press coverage.

Identified, negotiated, and managed corporate sponsorships and charity

events.

National broker for Hype Energy Drinks in Los Angeles, Miami and CT

markets.

Team Enterprises, Cooper City, Florida 2002-2007

CT Portfolio Manager (Bacardi USA) (2006-2007)

CT Premium Brand Specialist (Bacardi USA) (2002-2006)

• Gained and consistently held 100% distribution of entire portfolio in all accounts.

• Consistently exceeded assigned objectives in sales and distribution within market.

• Effectively managed allotted budgets for portfolio brands to support overall brand

awareness, loyalty and distribution in key accounts statewide.

• Built and managed winning partnerships with key on premise accounts through

successful incentive programs resulting in significant revenue growth.

• Developed the first highly successful Bacardi Flavor Signature Mojito Bar receiving

national recognition for a new and innovative marketing concept.

• Partnered with charity organizations and corporate sponsorships resulting in numerous

press mentions in both local and national media.

• Developed customized drink menus from the BUSA portfolio having at least 75% of

menu ownership and at least (1) one signature drink designed for each account.

• Executed unique and creative sampling promotions utilizing promotional models to

create brand awareness and drive depletions.

Pro Jam Entertainment, Hamden, CT 1998-2005

Operations Manager

• Contract negotiation and compliance for all on site venues and promotions.

• Recruited, trained and managed over 20+ bartenders and security staff.

• Developed highly successful nightlife events catering to all lifestyles.

Education

• Middlesex College, Broadcasting/Communications 1993-1995

• Connecticut Center for Massage Therapy 1998-2000

Computer Skills

• Proficient in Microsoft Office, Cognos, FoxPro and Data-View

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