Marketing Account Executive

Kelly McCloskey

*** *. **** ***. **

New York, NY 10028

E: *********.*****@*****.***

P: 845-***-****

EXPERIENCE:

enter:marketing - New York, NY 11/2006 - Present

Account Supervisor

. Interactive, Direct Marketing: Responsible for agency-wide process

development and supervision of integrated marketing programs for a

roster of Fortune 500 technology manufacturer clients including,

Microsoft, Dell, HP, EMC, VMware and Citrix Systems Inc. Presently

manage a team of account executives who work to deliver tangible,

measurable results for our clients through the execution of email,

social media, direct mail and event marketing campaigns. Effective

management and execution of successful marketing programs has resulted

in agency-wide growth and a client roster that has tripled in size

over the past three years. Recently, $2.75 million in ROI was

successfully delivered for one client from an integrated direct mail

campaign.

iRUNLIKEAGIRL - New York, NY 11/2009 - Present

Brand Consultant (Freelance)

. Community Development: Responsible for building a community of brand

enthusiasts through the creation of a Central Park running group, Team

iRUNLIKEAGIRL.The brand represents ageless girl spirit, which is

celebrated twice weekly with a team run in the park and a commitment

to inspire young girls to lead more positive, active lifestyles.

. E-commerce Product Marketing: Responsible for the development and

execution of a marketing plan dedicated to building a loyal customer

base and driving iRUN's online product sales. A strategic combination

of content, community and email marketing has successfully doubled

iRUNLIKEAGIRL's online sales revenue in the past year.

Dotglu / Kirshenbaum Bond & Partners - New York, NY 6/2006 - 10/2006

Account Executive

. Product Marketing: Piloted interactive, online community marketing

initiatives across all five KAO beauty brands, including Jergens, Ban,

Curel, John Frieda, Biore. Launched two website redesigns (Jergens.com

and JohnFrieda.com) and a successful back-to-school online promotion

for Ban deodorant that doubled the feelbanfresh.com community

database.

. Branding: Branded Cortiva Institute (Massage Therapy Education),

supporting the unique positioning with a 3-month integrated broadcast

& DR media campaign, achieving thousands of leads for the Fall '06

semester at an industry efficient cost-per-lead.

Red Rocket Brand Engineers - South Norwalk, CT 12/2005 - 6/2006

Account Executive

. E-commerce Product Marketing (Gen-Y & Men's Fashion Brands): Managed

the launch of LeTigre's E- commerce website and the repositioning of

men's fashion brand Nat Nast to appeal to younger consumers and new

retailers. Extensive budgeting and event planning skills were utilized

to plan and execute collection photo shoots, print and web

initiatives.

EDUCATION:

Whittemore School of Business, University of New Hampshire,

Durham, NH 9/2001 - 5/2005

Business Administration, concentration in Marketing, Magna Cum Laude

ACTIVITIES:

. iRUNLIKEAGIRL: Central Park Running Team Co-Founder: 2/2010 - Present

. Nashville Rock & Roll Marathon: Finished 1st in Age Group: 4/2010

. UNH Cross Country and Track: NCAA Division I, Durham, NH 9/2001 -

5/2005

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