Manager Sales

Megan O'Brien

***** ********* **** 440-***-****

North Royalton, OH 44133 *************@*****.***

Summary

Innovative, strategic thinker with strong networking skills.

Excel at leading teams to engage internal and external target

audiences, assess needs, and create effective strategies that

translate broad and complex concepts into clear, compelling

communication to gain alignment and drive results. Adept at

effectively interacting with individuals at all levels, and

directing cross-cultural teams at multiple locations.

Areas of Expertise

Communicating Business Strategy Strategic Communications Planning

Multi-functional Collaboration Stakeholder Engagement

Media Relations Marketing Communications

Professional Experience

DuPont 1989 - 2010

Marketing Manager, DuPont Packaging and Industrial Polymers, Cleveland, OH

2004 - 2010

Trained global teams on proper segmentation, value

propositions, value chains, and channel optimization to

improve core marketing competency. Served as a change agent

by creating numerous Best Practices. Led global, multi-

functional teams to obtain voice of the customer and create

product launches with web-based sales tools and training.

Sales tools included revenue objectives by region, value

propositions, pricing, competitive information, literature,

technical data and customer presentations.

. Set marketing strategy and led multi-functional business team

that delivered $6M in sales to new markets at a 47% gross

contribution margin.

. Increased market research 300% over previous two years

combined, while reducing assessment cycle time 50%, by

creating standardized charter template, working with business

teams to understand research needs and gaining alignment on

metrics for success.

. Collaborated with communications group to upgrade online

strategy and present compelling branded value propositions.

Managed development of internet content to enhance user

experience by optimizing navigation and search functionality.

. Received corporate "Critical 50" Award for innovative,

profitable growth for team's results based on its market-back

focus and collaboration between technical and marketing.

Market Development Manager, DuPont Polyester Resins, Cleveland, OH

2000 - 2004

Helped create $230M business case by networking to validate

downstream market data, mapping and analyzing value chains,

and understanding channel strategies. Received business

award as part of three-person, multi-functional corporate

team charged with identifying new business opportunities for

bio-based technology platform.

. Developed market strategy, led new business development

efforts and managed conjoint analysis that displaced

competition and secured $30M in revenue

National Account Manager, DuPont Polyester Films, Cleveland,

OH 1997 - 2000

Cultivated strong customer relationships and improved

profitability of $12M sales territory by reducing receivables

and over-age inventories, while increasing sales 25% above

profit objective, despite worst global market conditions in

30 years.

. Successfully launched new products by understanding customer

value propositions, which resulted in a 25% revenue increase.

Megan O'Brien Page Two

DuPont (Continued)

Global Communications Manager, DuPont Films, Wilmington, DE 1994 - 1997

Member of senior leadership teams and consultant to six

businesses. Reported to Vice President. Managed multi-

million-dollar budget and provided coaching to global staff.

Managed PR and market research agencies, and created branded

sustainability platform. Led employee communications:

partnered with senior business leaders to enhance business

literacy by translating broad and complex concepts into

clear, compelling communication.

. Strengthened brand preference and customer loyalty via

satisfaction surveys, customer communications, executive

presentations, talking points, trade shows and media

relations.

. Led change management communications with customers, the

community, employees, and the media in the closing of a

DuPont union plant site in Rochester, NY.

. Developed positioning statements and led brand roll out of

sustainability platform. Launch included coverage by Wall

Street Journal and other major media, as well as national and

international television commercials, and cover of the DuPont

Annual Report.

. Assisted corporate executive vice president in positioning

sustainability efforts with stakeholders based on success of

business efforts.

Senior Public Affairs and

Marketing Communications Representative, DuPont Automotive, Troy, MI

1991-1994

Facilitated media training for business executives. Managed

PR and ad agencies, and served as a consultant to five

business teams. Educated teams on ways to effectively

position products and enhance customer satisfaction.

Received award for leading global product introductions.

. Led crisis communications efforts to mitigate multi-billion-

dollar delamination issue, including managing interviews with

US News and World Report and other major media.

. Created print ad that won Automotive Industries' top Ad Q

score for reader recall.

Public Affairs Representative, DuPont, Wilmington, DE 1989 - 1991

Collaborated with DuPont Chairman Ed Woolard and senior vice

presidents to communicate their vision for valuing people /

employee engagement to 145K employees and the media.

Accountable for the creation of the Board of Directors

position statement on DuPont's presence in South Africa

during apartheid. Initiated media relations efforts that led

to a cover story in Business Week on DuPont's efforts to

engage and motivate middle managers throughout their careers.

. Partnered with HR on change management announcements,

including corporate restructuring, major benefits changes and

labor relations issues. Coordinated internal lecture series

featuring premier leaders, including the former Surgeon

General C. Everett Koop, to speak on healthcare issues.

. Positioned DuPont as a great place to work and secured

national rankings as a top employer for working women,

working mothers, people of color, and people with

disabilities.

Related Work Experience

Cleveland Public Utilities and BF Goodrich, Cleveland, OH 1984-1989

Communications Manager

Promoted quickly to management positions with the Cleveland

Public Utilities Department and the corporate communications

department of a BF Goodrich subsidiary. Developed employee

communications, public relations and supervisory skills.

Education

BA, Journalism / Marketing minor, The Ohio State University, Columbus, OH

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