Marketing Human Resources

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Maricely Santiago

Tel: 305-***-****

E-mail: *****@***.***

Professional CREATIVE TEAM PLAYER WITH OVER 20 YEARS EXPERIENCE IN ALL FACETS

SUMMARY OF PRINT, DIGITAL AND DIRECT MAIL, CORPORATE RETAIL ADVERTISING.

UTILIZES BOTH CREATIVE AND ANALYTICAL THINKING TO STRATEGIZE AND

TACKLE BUSINESS CHALLENGES WITH SUCCESSFUL RESULTS. EXCEPTIONAL

VISUAL AND DESIGN SKILLS ALONG WITH A DEPENDABLE,

WHATEVER-IT-TAKES WORK ETHIC. ORGANIZED, LOW MAINTENANCE PROBLEM

SOLVER WITH FINELY TUNED MULTI-TASKING ABILITIES. OUTSTANDING

WRITTEN AND VERBAL COMMUNICATION SKILLS.

Extensive experience managing and Leadership and teamwork skills

producing creative, design, Organize, prioritize and

editing, photography and styling multi-task.

for newspaper, direct mail and Partnered extensively with

internet advertising. CEO's, VP of Marketing, Account

Proficient in Mac & Windows Executives, clients,

creative/production applications, photographers & stylists in a

including Quark, InDesign, multi-channel environment.

Photoshop, Illustrator.

Professional Macy's Corporate Office, Miami, FL - April 1992 / June 2009

Experience

Art Director for Cosmetics & Fragrances, '06 - '09

Generated over $116B in sales to a plan of $112B in '08 and

consistently every year since '06, bringing the Division to be one

of the top earners in the corporation.

Conceptualized and executed advertising campaigns for national

brand exposure.

Partnered closely with merchants, VP of Marketing, account

executives and national cosmetics and fragrance vendors such as

Chanel, Lancome, Estee Lauder & Clinique among many to create

appealing and effective advertising.

Supervised photographers, stylists and photo retouching.

Fulfilled duties of manager and other art directors in their

absence.

Art Director for Brand/Special Projects, '98 - '06

Implemented the Florida Division's Brand image during the

Burdines-Macy's transition.

Responsible for Corporate Identity, Credit, Human Resources,

Tourism, Special Events and Product Development.

Developed and launched the store's first internet site, as well as

a Junior customer related site in conjunction with the Macy's New

York Creative Marketing Team.

Art Director for Ready-to-Wear, Intimate Apparel & Juniors, '92 -

'98

Established a cohesive look for all newspaper and direct mail

collateral.

Supervised a freelance staff of stylists and photographers.

Teamed with Creative Director, VP of Marketing and SVP/GMM of RTW

in the development and design of campaigns for major storewide &

fashion events.

Jeffrey Boyle Inc., Miami, FL, July 1982 - April 1992

Art Director, '82 - '87

Opened agency for direct mail and promotional advertising for

national retail clients.

Creative Director, '87 - '92

Responsible for concept development, client presentations, design

and illustrations.

Created and implemented award winning successful marketing

campaigns.

Traveled nationally and abroad to presentations and photo shoots

with clients.

Supervised a team of art directors, copywriters, production

assistants, photographers and stylists.

Clients included Burdines, Rich's/Goldsmiths, Sanger Harris,

Foley's, Dillards, Carson Pirie Scott, John Wanamaker, Woodward &

Lothrop, Ivey's, Parisian, Land's End, The Rouse Company, Kenar

Company and Royal Caribbean Cruise Lines.

Education BA Graphic Design, Pratt Institute, Brooklyn, NY

Professional Retail Advertising Conference

Achievements Best of Show: Carson Pirie Scott, Level Six Opening.

Best of Show: Burdines Mayfair Store Opening.

Winner: Burdines Reports - Spring '86, Fall '86.

Winner: Sanger Harris - Christmas '83.

Winner: Burdines - Back to School, '96.

Commendation - American Advertising Federation, '97.

State of Florida Governor's Award, Juvenile Justice System

Campaign, '99.

Macy's Impact Award Operating Team, thisit.com, '04.

Macy's Impact Award Marketing Team, thisit.com, '04.

Macy's Impact Award Marketing Team, Juniors/Young Men's

National Magazine Campaign, '05.

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