Sales Marketing

ALISON OUELLETTE

* ******* *****, **********, ** 03052 . 617-***-**** .

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EDUCATION

University of Massachusetts at Dartmouth, Dartmouth, MA

College of Visual and Performing Arts

Bachelor of Fine Arts, Graphic Design/Letterform

Magna Cum Laude, 05.2006, Chancellor's and Dean's List,

Officer of Student Senate

MEDITERRANEAN STUDIES PROGRAM in Messina, Sicily, 06.2004

SHAWSHEEN VALLEY TECHNICAL HIGH SCHOOL, Billerica, MA

Certificate in Commercial Art and Design, 06.2002

Valedictorian, GPA 3.89, Outstanding Vocational Student of the

Year 2002, Class Treasurer

EMPLOYMENT

S FFT SHOE COMPANY/H.H.BROWN, Andover, MA, 06.2008-Present

Creative Manager for S fft, Softspots and Isol

. Formulated design concepts and managed workflow for

all marketing.

. Insured brand standards and managed creative in

catalogs, national advertising, websites, copy, etc.

. Managed graphic designer, delegated tasks,

trafficked, reviewed and approved all projects.

. Collaborated with copywriters and designers on

execution of projects.

. Attended and assisted in the set-up and preparation

of major industry trade shows.

. Launched new brand, Isol for Fall 2010

season. Collaborated with Marketing and Product teams to create

brand identity, descriptive copy,

demographic, website and imagery.

. Assisted in all aspects of international and

in-studio photoshoots for seasonal marketing campaigns.

Responsibilities ranged from hiring talent to

post-production retouching and final approval on all imagery.

. Coordinated with print vendors to gather quotes,

negotiate prices, research new materials and attend press checks.

. Assisted Product Development team with product

design, specifically color palettes and ornament design.

. Tracked and reported traffic and sales on e-

commerce sites, sent email marketing campaigns and assisted

in social marketing.

S FFT SHOE COMPANY/H.H.BROWN, Andover, MA, 06.2006-06.2008

Design Coordinator for S fft, Softspots, Quark and R hne

. Graphic Design for catalogs, ads, direct mail and

other sales/marketing collateral.

. Maintained marketing websites to ensure product and

information stayed current.

. Photo-retouching on both product and lifestyle

photography.

. Prepared and released artwork files to vendors.

. Handled imagery and advertising requests from sales

team.

UNIVERSITY OF MASSACHUSETTS DARTMOUTH, Dartmouth, MA

CVPA Media Lab Assistant 09.2004-05.2006

. Troubleshooting for over fifty Apple computers and

various programs. Responsible for Epson color printing

and designed employee handbook.

SPECIAL SKILLS

Advanced in Adobe Photoshop, InDesign and Illustrator.

Experienced in QuarkXPress

Typography, Catalog Design and Layout, Poster Design & Brand

Identity

Advanced in photo-manipulation, color-correction and

retouching

Well versed in Microsoft Word, Excel and Adobe Acrobat

Both Mac/PC literate

REFERENCES

Available on request

Contact this candidate