Brenda Liz Nieves Castro
P.O. Box ****** San Juan, P.R.00936 3842
Phone 787-***-****
************@*****.***
Experienced sales and marketing professional with more than ten years reaching
different markets, developing and launching marketing programs. Expertise include
on line, print, direct mail and marketing collateral development to improve sales.
Analitical and organized, people oriented with good interpersonal negotiation and
liason skills. Strong ability for learning, planning, developing and directing
programs. Team worker and capable of manage work hours efficiently.
QUALIFICATIONS
Advertising and Promotions Product Development Strong Interpersonal Skills Sales
Training Marketing Communications Competitive Research
PROFESSIONAL EXPERIENCE
Real Estate Broker 2000 to present
• Achieving high end sales value.
• Coordinate marketing campaigns for on line and print publications.
• Confer with creative teams on brand imaging, product pre sale and
development, and go to–market plans.
• Identify target markets, research competition, and manage product
launches.
• Develop content for direct mail, field sales, media advertising and
tradeshows.
• Wrote and edit articles for newspaper with national circulation.
• Increase local awareness of the projects.
Taurus Advertising 1996 to 2000
Conducted competitive analysis and market studies for different clients.
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Initiate creative marketing campaigns, including print ads.
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Manage special events and promotions logistics.
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Generate interest for client’s product at promotional booths.
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Staff recruitment.
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Led fundraising for local neighborhood park.
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Education
BA in Public Communications 1995
Major Marketing and Advertising
University of Puerto Rico Río Piedras Campus
Licensed Real Estate Broker 2000
Skills
Computer and internet oriented(Microsoft Words, Power Point among
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others).
Ability to conduct marketing studies.
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Create and coordinate new products marketing.
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Personal
Design, built and sales of a new product (Patent Pending).
References available upon request.