Marketing Manager

JULIA DEHAY

*** **** **** ******, *** *F New York, NY 10017

Cell Phone: 917-***-**** ~ E-mail: *****.*****@*****.***

EXPERIENCE:

ASSET CONTROL, New York, NY June 2008 - Present

Marketing Manager North America

> Responsible for planning strategic and tactical marketing plan for

North America market.

. Analyze and research new marketing opportunity to promote current

and new products for prospects and clients.

. Prepare customer retention strategic program with account

managements.

. Collaborate with Sales, Products and Partnership management to

create marketing strategies for each products line.

. Develop a customer acquisition management process working with the

Global Director of Sales.

> Work on positioning and branding strategic plan.

. Prepare marketing messages based on industry facts and products

strengths.

. Utilize creative and diversified promotion channels including

Digital Media such as LinkedIn group.

. Launch and maintain Google Adwords/PPC campaigns. Work on Search

Engine Optimization projects.

. Work with on-site graphic designer to develop email campaigns,

print, and online banners.

> Monitor and execute programs to ensure the marketing plan is properly

communicated.

. Supervise all marketing activities including telemarketing

campaigns: i.e. conferences, webinars.

. Manage and coordinate communications with industry leaders, client

speakers, and media partner.

. Interface closely with Public Relations consultants to promote

thought-ware, white papers and other relevant programs and position

subject matter experts with media.

> Measure Return on Investment

. Track and report leads generation of each programs to senior

management using SFDC dashboard.

. Analyze, outline, and present recommendations and execution plan to

improve lead generation and Return on Investment.

. Prepare and manage N. America marketing budget and calendar.

REVAL, New York, NY November 2005-June 2008

Marketing Manager

. Structured and organized from scratch the marketing department

focusing on lead generations and brand awareness.

. Prepared annual marketing budget for Europe and North America based

on objectives and defined target market.

. Coordinated marketing campaigns and delivered quarterly

quantitative results. Interacted with executives and sales teams.

. Provided recommendations based on marketing campaigns analysis.

. Achieved return on investment of over 30% increase by developing

marketing lead generation plan.

. Worked on company communication and brand awareness to create

consistent branding.

. Organized and managed prior and post marketing events such as

client events, tradeshows, and webinars.

. Initiated and managed the relationship with specialized media.

. Provided improvement recommendations for company website.

. Supervised marketing assistant and intern.

. Developed and updated collaterals/sell sheets, emails, ads, and

press releases.

MUREX NORTH AMERICA, New York, NY March 2004- November 2005

Marketing, Communication and Business Development Associate

. Participated in business development strategies to increase Murex's

revenues.

. Worked on marketing strategies, prepared and organized marketing

events to expand product recognition.

. Coordinated with Murex's clients: major banks, Insurance Companies

and Hedge Funds.

. Followed up on clients' requests for legal and technical issues.

. Prepared new contracts, amendment of contracts, and proposals for

new and existing clients.

. Participated in projects to implement Murex's platform (Citigroup

project).

FINANCE+. CONSULTING SA, Brussels, Belgium September 2003-March 2004

Intern

. Coordinated information and worked on credit risk solutions for

financial institutions such as Capital One. Finance+. Consulting

provides diagnostics and recommendations regarding risk of unpaid

method.

. Worked with consultants on strategic procedures before attending

meeting with Risk Managers.

. Gathered information collecting during bank meetings and build

final syntheses.

EDUCATION:

NEW YORK UNIVERSITY, School of continuing and Professional Studies,

New York, NY

Professional Certificate in Digital Media Marketing July 2010

TEMPLE UNIVERSITY, Fox School of Business & Management, Philadelphia,

PA

Bachelor of Business Administration in "Marketing" and "International

Business" September 2003

LANGUAGES

. French - fluent

SKILLS

. Salesforce.com, Vertical Response, Webex

. LinkedIn, Twitter, Google Adwords Google Analytics

. Microsoft Excel, PowerPoint, Word...

-- References available upon request --Legally authorized to work in U.S -

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