Customer Service Sales
Resume:
Norma D. Grove
N. Poinsettia Avenue
Manhattan Beach, CA 90266
310-***-**** cell
310-***-**** hm
**************@*****.***
Objective To direct the strategic, creative vision for integrated, cross-
channel advertising promotions.
Summary Innovative, results-oriented Associate Creative Director with
unique ability to translate marketing objectives into
integrated, strategic and entertaining cross-channel
marketing promotions that resonate with audiences and
increase product sales. Self-starter with proven record of
delivering high creative value within budget and schedule.
Solid, hands-on agency and in-house experience in
conceptualizing on-air and digital advertising campaigns.
Expertise in all aspects of writing, conceptualizing TV,
print and digital media. Effective problem solver,
communicator and motivator, leading teams to high creative
achievement. Recipient of numerous awards recognizing
creative achievement in advertising and marketing
communications.
Experience Creative Director/Sr. Copywriter
Tall TreeHouse Creative Services 2005-
present
. Creative Director, 100+ on-air, print, digital
advertising & entertainment promotions.
. Creative pitch presentations are 90% successful.
. Accurately budget projects, relying on deep understanding of
technical aspects of graphics, production, post, flash.
. Recruit, hire and mentor award-winning creative teams,
appropriate to project.
. Manage multiple projects from concept to completion, from
concept through distribution.
. Select and guide art directors, graphic designers,
and animators.
. Strategically focused creative for diverse non-broadcast
projects, including flash, digital ads, B2B, trade
events, company-wide meetings, that strongly influences
buying decisions.
. Clients include toy, entertainment companies and ad agencies
such as Bandai, Brain Zoo Studios, CBS Entertainment,
Dentsu America, Disney, Funosophy, Learning Curve,
Imageline Media Productions, Mentor Graphics, MGA
Entertainment, PlayAlong, Silo Films, Spin Master, WSR
Productions.
Assoc. Creative Director/Sr. Writer,
Mattel, Inc. 1995-2005
. ACD/Writer 300+ on-air, digital advertising &
entertainment promotions, in-house agency.
. Manage 20+ projects simultaneously from concept to completion.
. Generate up to 300% sales increase when ads launch.
. Strategically focused creative for diverse non-broadcast
projects, including flash, digital ads, B2B, trade
events, packaging, strongly influences buying decisions.
. Work exceptionally well in team environment as well as
independently.
. Create and integrate "big idea" promotion themes
into national campaigns.
. Work closely and effectively with designers,
editors, animators to execute creative vision.
. Strategic thinker, utilizing research and
demographics to target creative to specific audience.
. Effectively manage creative teams, staff and
freelance.
. Recruit, hire and mentor exceptional creative talent, manage
staff and freelancers.
. Achieve 95% client satisfaction on strategic
creative work, based on annual customer service surveys.
. Partner with marketing/product development to create branding
content and storyline for two original product lines,
both of which successfully brought to market.
. Build cross-functional relationships with other divisions of
the company to maximize creative input and provide
excellent client services.
. Value creative contributions of team members, acknowledge and
recognize excellence.
More
Experience Writer/Producer, Mattel, Inc. 1990-1995
. Understanding of cost-effective production
techniques and graphic design increase value and savings
to company.
. Added value skill set in producing and editing, knowledge of
state-of-the-art graphics.
. Versatile written, verbal, visual communicator,
writing in many voices, styles.
. Creative pitch presentations are 90% successful.
. Assume additional responsibilities as shoot Director,
maximizing creative value and saving up to $15K per
day in director's fees.
. Assume additional responsibilities as Account
Manager/Producer, writing targeted, strategic creative
briefs based on research; meeting budget goals.
. Special recognition for writing achievement by the
Mattel Editorial Board, invited to become a member and
regular contributor.
. Create and facilitate an informative, interactive workshop in
copywriting/producing careers for girls as part of Take
Your Daughter To Work Day program. Workshop consistently
requested due to popularity.
Writer/Producer, Southern California Edison 1988-1990
. Create, write, produce bilingual, award-winning long form TV
special on environmental awareness.
. Creator and writer of award-winning monthly company
news magazine, shown worldwide.
. Manage staff of freelance writers and producers.
. Build cross-functional relationships with other divisions of
the company to maximize creative input and provide
excellent client services.
Education . Master of Education Boston University, Boston, MA
Educational Film & Television
. Bachelor of Arts Salem State College, Salem, MA
Major: English Literature Minors: History & Art
. American Film Institute Los Angeles, CA, story development
. UCLA Writers Program Los Angeles, CA, screenwriting
Honors . Two-time recipient Mattel Creative Excellence Award,
for exceptional work in creative advertising and innovation
in CG animation
. 2009 Telly Bronze Award, Little Tikes TV
. Telly Silver Award, Nickelodeon promotional spot
. Telly Gold Award, "Trata-lo!," environmental awareness TV
special
. U.S. Film & Video Festival, Silver Screen Award, Barbie
anniversary gala
Special
Skills . Computer: Mac&PC; Word, Excel, Photoshop, Illustrator, In
Design, Dreamweaver
. Public Speaker, Instructor: Writing and advertising, storyboard
development
. Extensive Writing/Editing: Scripts, screenplays, press
releases, proposals, speeches, feature articles,
scripts, newsletters, children's stories, song lyrics
. Counseling/Mentoring: Mentor, sponsor and counsel women of all
ages in reaching their potential, especially those
managing crises
. Recruiting/Interviewing: Sourcing, networking, recruiting,
interviewing great creative talent.
Member . Directors Guild of America
. American Film Institute
. Int'l Television Association, Past President
. National Association of Women MBA's
. Media Bistro, Los Angeles
. South Bay Women's Small Business Network
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