Sales Account Executive
Resume:
*** ******* *** **********@*****.***
Gulf Breeze, FL H: 850-***-****
Andrea J. Walker B.S.
Objective
Successful sales professional in
a business to business
environment that possesses
documented sales achievements
is interested in gaining a
position as a representative
within
the healthcare industry.
Relevant Achievements ( Recognized for being ranked
within the top 10% as a Senior
Account Representative with
Univision. Secured sales that
culminated in attaining 150% of
goal in the first fiscal quarter
of 2008.
( Promoted to the position of
Senior Account Representative in
May of 2006 as a result of
successfully increasing sales for
over 100 Univision affiliate
stations.
( Acknowledged for attaining 180%
of goal in the second quarter
of 2008. Success predicated on
the application of effective
negotiating skills relevant to
volume price breaks, product
bundling and payment schedules.
( Assembled a sales promotion for
Initiative Media that involved
eliciting a local NFL player as a
spokesman for a client. The
return on investment realized by
the customer led the company to
incorporate the strategy as a
national marketing initiative.
( Recognized for establishing
sales over goal of 117% as an
Account Executive with Entercom
Broadcasting. Success a
result of the consistent
utilization of effective closing
techniques.
( Improved gross sales by 75%
within the first year in the
territory with Entercom due to
significantly increasing call
volume.
( Acknowledged for enhancing
sales of Vivelle, a hormone
replacement therapy, by 20% on
behalf of Novogyne
Pharmaceuticals.
( Utilized knowledge of
reimbursement guidelines of the
predominant private health
insurance carriers in the
territory to secure a greater
market share of the women's
health market.
( Earned Dean's list designation,
while earning a Bachelor of
Science in Business
Administration from Missouri
Southern State College.
Professional Experience
Senior Account Executive
ADX Communications
Pensacola, FL
Sept. 2009-Present
( Called on local business
accounts and assist with an
efficient marketing plan to
include our FM Country format and
our AM News Talk format.
( Increased local business on one
account from $1100 to $25,000 by
establishing local relationship
and presenting new ideas.
( Maintained and exceeded monthly
budget by increasing existing
business and securing new
business, even after oil spill
affected all local and agency
business.
( Increased business received
from a prominent ad agency by
$15000 in one year based on
developing the relationship
Senior Account Executive
Univision National Sales
Atlanta, GA
Nov. 2006 - Mar. 2009
( Called on national corporate
clients to secure commitments to
advertise on segments of the
Univision brand of affiliates.
( Developed the McDonald's
account to expand from one market
to eight, thereby increasing the
contract by over $180,000.
( Attained a contract with
Wachovia Bank, a key targeted
account that earned over $90,000
over the third and fourth
quarters of 2008. Complicated
negotiations required a flexible
pricing structure that included
production costs of commercials.
( Significantly exceeded goal due
to successfully launching
Telefutura, a new, youth-oriented
television network.
( Surpassed quarterly goal by
$165,000 as a result of
effectively bundling three
products lines, the Univision and
Telefutura television networks
and the Univision online
initiative.
Account Executive
Initiative Media Inc.
Atlanta, GA
June 2005 - June 2006
( Designated to manage the
Hardee's account for both radio
and television advertising.
( Selected to oversee the
Southeast region of the United
States, including the Carolinas
and Florida.
( Recruited to position based on
prior success as an Account
Executive with Entercom
Broadcasting.
Account Executive
Entercom Broadcasting
Kansas City, MO
Mar. 2003 - Oct. 2004
( Sold radio advertising on
behalf of KQRC-FM through
effective prospecting and cold
calling on corporate accounts in
the Kansas City Territory.
( Recognized for increasing the
expenditure of a key account from
$3500 to $10,000 a month by
identifying a key demographic and
devising an advertising strategy
that increased the measurable
return on investment for the
client.
( Secured a key account with the
Truman Medical Center for new
patient acquisition that
generated over $50,000 in gross
revenues through utilization of
product bundling strategies.
Pharmaceutical Sales
Representative Ventiv
Pharmaceuticals
Kansas City, MO
Mar. 2002 - Dec. 2002
( Hired by Ventiv on a short-term
contract to promote Vivelle, a
hormone replacement therapy on
behalf of Novogyne.
( Designated to call on OB/GYN's
in the Kansas City Metropolitan
territory.
( Successfully gained market
share that effectively relegated
physicians that were previously
deemed as Tier B to Tier A
designation.
Education Bachelor of Science
Business Administration
Missouri Southern State College
Joplin, MO
Dean's list designation
References Furnished upon request
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