Manager Marketing

LAURIE L. COCHRAN

Phone: 412-***-**** Email: *************@*****.***

PROFILE

Marketing, Promotion and Project Management Manager with more than fifteen

years of professional experience, with the ability to negotiate, plan and

execute various aspects of projects of all sizes and scope and deliver

solutions that combine business knowledge and technical expertise. Strong

analytical and tactical capabilities with the ability to take general

concepts and goals and turn them into highly effective communication pieces

and programs. Excel in team settings and have the ability to energize

others, as well as build relationships with peers, vendors and business

partners.

Experience includes the management of product and services, cross-platform

marketing programs (from concept to roll-out), long and short term

marketing plan objective development, product packaging, market research,

market place positioning, ROI projections and forecasts, and budget

development & management.

EXPERIENCE

COCHRAN MARKETING SERVICES, Pittsburgh, PA 2008 -

Present

President/Owner

Provide a broad range of marketing solutions and services in consumer and

business industries including:

. Development of strategic marketing plans and integrated cross-platform

tactics

. Internal/External Marketing Communications (e.g. brochure and web site

content, press and news releases etc.)

. Marketing/Project Management

. Public and Media Relations with local and national print and broadcast

media

. Full service and scope meeting, trade show and event planner

PITTSBURGH GLASS WORKS, LLC, Pittsburgh, PA 2003 -

2008

Communications Manager - Automotive Glass & Services

PPG INDUSTRIES, INC., Pittsburgh, PA

Marketing Manager -Glass Alliance Programs

Led and managed the marketing and marketing communication aspects of the

automotive glass and services business unit of PPG, later divested and

named Pittsburgh Glass Works, LLC (PGW).

ACHIEVEMENTS:

. Developed an overall graphic and branding standard for PGW and its

affiliate businesses. Served as team member/manager that developed

content and site architecture of the corporate web site. Editor of PGW

employee newsletter.

. Developed and re-launched two web sites for PROSTARS - a public consumer

site and a password-protected site for participant glass shop retailers.

. Developed and launched numerous marketing and communication initiatives

to internal and external audiences on new, exclusive programs (e.g.

PROSTARSAutoCare.com, METRYX Industry Services Registry, Internet

Advertising Pilot Campaign, Continuing Education for Insurers Program

Enhancement Rollout)

. Planned, organized and produced inaugural PPG Refinish Performance

Summit. 500+ Collision Shop Owners/Managers, Insurance Company

Executives, Collision Industry Experts and Vendors attended 5-day event.

. Responsible for organization and management of all aspects of trade shows

and schedule for Automotive Aftermarket Alliance (XSBU between Automotive

Refinish & ARG), Insurance & Services and Automotive Glass & Services

Business Units and Groups. As an example, Automotive Aftermarket Industry

Week in Las Vegas, NV required logistical management, coordination and

staffing of 4 booths at 3 convention centers as well as planning and

coordination of customer meeting schedule and venues throughout event.

WAYNESBURG UNIVERSITY, Pittsburgh, PA 2002 - 2003

Branch Campus Manager - North Hills Center

Supervised and managed the activities of the branch campus, staff and

students, while serving as a liaison between the Graduate and Professional

Studies' staff at the other campus sites and the college's main campus in

Waynesburg.

ACHIEVEMENTS:

. Increased new student recruits by 300% over the previous 2 weeks during

first week of employment.

. Completed Program Information Handbook and Information Guides for Adult

Accelerated College Education Undergraduate and MBA Graduate Programs.

. Developed concept and design for adult education program newsletter.

GENERAL NUTRITION CORPORATION, Pittsburgh, PA 1999 - 2002

Public Relations Manager

Developed and implemented holistic integrated marketing campaigns for the

5000+ retail store chain with $1 billion+ sales revenue, its branded

products, industry campaigns to promote positive news and communication of

initiatives to internal and external audiences.

ACHIEVEMENTS:

. Acted as a spokesperson for GNC on corporate and community issues;

interacted with local and national print and broadcast media.

. Two product launches in separate product categories resulted in sales

volumes that ranked in GNC's Top 10 all-time best product launches.

. An integrated, cross-platform campaign supporting GNC's new weight loss

product resulted in $10.5 million incremental sales and millions of media

impressions through national TV exposure.

OTHER EXPERIENCE

ALGOR, INC., Pittsburgh, PA 1998 - 1999

Marketing Coordinator

HARDWOOD MANUFACTURERS ASSOCIATION, Pittsburgh, PA 1991 - 1998

Operations Manager

EDUCATION

MBA, Waynesburg University, Waynesburg, PA, May 2002, QPA: 3.90

BS - Bus. Admin., Waynesburg University, Waynesburg, PA, Graduated Summa

Cum Laude, QPA: 3.98

PROFESSIONAL ASSOCIATIONS AND AFFILIATIONS

National Alliance for Autism Research

AccessAbilities, Inc.

Pittsburgh Civic Light Opera

Auto Glass Replacement Safety Council

XSBU Council - PPG Industries, Inc.

HLT Prostate Cancer Fund

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