Sales Project Manager
Resume:
**** ***** ****** • Saint Louis, MO *****
STEVE K E L L EY *********@*****.***
L EADER • SALES • BUS I N ESS D EVELOP M E N T
Business leader with sales expertise, mobile marketing knowledge and international market
development experience. Success in growing companies was accomplished by vision, leading,
continually thinking, establishing relationships with t rust and adding value to clients.
Value Offered
• Offer a leadership style that generates growth. Proven effectiveness in growing a company from
zero to $2.5 million in sales, developing a region that spanned 10 countries producing 45% profit
margins and with unique market insight founded one of the first mobile marketing companies in
t he US. Assume a sense of ownership and an attitude to deliver results for work, markets or
business lines that are undefined.
• Inspire countless people with exceptional communication, leadership and personal
commitment
• Offer 20+ years of results-oriented consultative B2B sales experience in software &
i nteractive media.
• 7+ years experience integrating mobile marketing in companies to engage and retain
customers.
P rofessional Experiences
SBTV / MESSAGEbuzz Saint Louis,
M issouri
National Sales Di rector/Mobile Strategist 2003 - Current
• Strategy: took a leading role developing effective sales and marketing strategies to meet the
company’s growth objectives. Grew annual sales revenue for web-based, SBTV.com f rom $0 to
$2.1 M i llion; on ta rget to deliver $2.5 M illion in sales for 2010 .
• Management: manage a nationwide sales team to consistently achieve revenue goals, provide
motivation and support to overcome obstacles and project an image of the company to gain
market respect and secure new business. Cultivate and maintain relationships to facilitate
g rowth that extends sales reach with 4 representatives and enhances ability to meet client needs.
D uties also included budgeting, forecasting and reporting with accountant, management team
and board of advisors.
• Ma rketing: create and manage a digital marketing engine that ensured a healthy pipeline.
Activities included wri ting 2 press releases per month, creating a client referral program,
positioning myself as an expert and exhibiting. MESSAGEbuzz ranked #1 in Google naturally on
4 d ifferent high profile keywords, promoted in the press at least 1x per month and developed a
content marketing process that doubled sales productivity.
• Sales: seasoned sales performer with ability to build and maintain relationships to facilitate
long-term revenue acquisition, penetrate existing accounts while securing new opportunities, and
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manage sales channels and partnerships to maximize profitability and meet / exceed desired
business outcome. Broker valuable partnerships with 20+ digital ad agencies; produced $500,000
t hrough relationships with OMD, MediaCom and Campbell-Ewald. Develop and leverage
associations with Dun & Bradstreet, BBE, Warrillow & Co, BIM and WorldNow that enhanced
v isibility in the marketplace and increased annual sales volume by $350,000.
• Effective in all facets of mobile marketing planning and execution: extensive experience leading
h undreds of companies such as Blockbuster, Steven Madden and Jennie-O to benefit from mobile.
Advised marketing teams or agencies in strategy, brand narrative and technology to acquire new
customers or enhance those relationships. Over a 4 year relationship, Moosejaw experienced on
average 30% response rates, 18% redemption rates and twice as many purchases from customers
i nvolved in their mobile initiatives. Moosejaw is ranked 76th l argest retailer and has incorporated
mobile across all facets of their business. R equested to speak monthly at local and
r egional engagements, and maintain an active blog on integrating mobile.
Steve Kelley Page 2
SAP United
K ingdom
Regional Manager: E ngland-Scotland-Northern I reland 2001 - 2003
Played an integral role in identifying and securing terri tory and channel sales opportunities for
m ultibillion-dollar, multinational providers of enterprise software application development and
consulting services. Developed proposals, led negotiations, and managed agreements. Oversaw
client product implementation. Trained, managed and supported 22 channel partner sales staff to
set goals, define terri tories, understand product/services offering and coordinated resources across
marketing, pre-sales, finance and other specialties to meet client expectations.
• Established 3 partner relationships, supporting 8 new sales professionals and developed
$1.8 M i llion in new business i n Scotland and Northern I reland.
• Worked with ROC and beat competitor JD Edwards by providing a superior human resources
portal solution to Spherion, implemented technology across 3 countries.
Scala Business Solutions NV South Eastern
E u rope
Regional Manager: A ustria/Hungary/Czech Republic/Former Yugoslavia/Greece/Israel 1998 -
2001
Developed and managed new markets for major international enterprise software application
p rovider throughout Austria and South Eastern Europe. Developed proposals, led negotiations, and
managed agreements. Oversaw all client product implementations. Hired, trained and managed
sales and support staff.
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• Designed a strategy that opened SE European markets. Managed 5 channel partners; ranked
among the Top 10 performers company-wide.
• Surpassed every revenue quota; closed a single $335 Thousand license agreement, the largest
sale in Eastern and Central Europe; achieved a 45% profit ma rgin .
• Developed 45 business accounts that included Merck Pharmaceuticals, Siemens
Telecommunications, Deloitte and Touche, Tetra Pak, Red Cross and the World Bank.
Sales & Ma rketing Manager 1996 - 1998
Hi red, t rained, and managed a 6-member sales team based in the Czech Republic. Consistently
met direct,
channel, presales, telemarketing, and marketing goals, and maintained zero team tu rnover for 18
months straight.
• Efforts resulted in generating $1.9 Million in 1996 and $2.6 Million in 1997. Other highlights
i nclude establishing a standardized sales and marketing approach, and acquiring 3 new
partners.
P revious positions include:
Operations – Market Fusion L td., 1993 – 1996 • Project Manager – Neil & Partners, Ltd., 1991 -
1993
E ducation, Training, Known applications
Bachelo r’s Degree in Management
Webster University
Additional courses, seminars and workshops include:
Solution Selling SPIN Consultative Selling F luent in German & basic in Hungarian
Knowledge and regular use of ACT! • SAP Customer Relationship Management CRM • Sugar CRM •
H igh Orbit Process Management • Google AdSense • Raident6 • gShift
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