Khayla R. Banks
*** ******* ****** #*** ***** New York ***********@*****.***
Mobile: +1-646-***-****
As an ambitious, result -driven leader I am looking to leverage a career in
international media sales and account management towards a successful
career in new media advertising platforms with the prospect of becoming a
senior advertising executive.
Summary of Experience
Contract Negotiations
Public Relations and Speaking
Strategic and Tactical Planning
Business Development
Advance Sales and Marketing
Financial Planning/Monitoring
Project Coordination
Employee Training
Industry analysis/ research
International Market Experience
Government Liaison
Event Planning
Professional Experience and Achievements
Account Manager/ Senior Sales Consultant
August 2007- April 2010
Big Media Group/ Media Plus Consulting, Lommel, Belgium
Consulted government officials, public and private sector CEOs and
Directors for implementation of country- wide image building, advertising
and/or PR campaigns in the form of the country specific investment
magazines such as The European Times, Wall Street Market Research, Channel
News Asia, Fox 5 New York and other titles
Key Achievements:
> Diversified distribution points by adding 5 new airport VIP lounges, 2
business park locations and numerous government offices within Western
and Eastern Europe
> Seamlessly managed several accounts at one time with clients ranging
from various sectors such as pharmaceuticals, finance, tourism, F&B, real
estate, and other industries
> Successfully achieved sales targets of 200,000 EURO per business quarter,
earned four promotion levels whilst training new sales consultants and
directing all project work
> Co- creator and co- producer of the 1st produced and distributed edition
of the European Times magazine
> Achieved over 300,000 EURO in promotional funds from corporate sponsors
such as Pfizer, Novartis, Teva which represented the first successful
participation of pharmaceutical companies in Hungary's country-wide
marketing campaign
> Achieved 25% increase in revenue growth by pursing new business
opportunities in Caribbean and Latin American markets during the early
stages of the financial crisis
> Created a marketing strategy for the Latvian Health Ministry and the
Chairman of Paul Stradins Clinical University Hospital (Latvia) which
attracted attention from investors and European Union Commission to the
500 million EURO development project of the hospital and health care
system
> Contributed to the hiring and new training techniques for two top sales
consultants that within in 6 months brought in 1 million EURO in total
sales; organized recruitment, hiring and training together with Manpower
Latvia
> Organized and hosted numerous regional trainings and team building
weekends for fellow consultants and upper level management to find
solutions to increase media sales during the world economic crisis
> Launched a clear communication strategy to Pan- Asian private and
institutional investors with Minister of Transport and Communication of
Botswana and public companies; contract total of 270,000 Euro
Marketing Assistant February 2007-
July 2007
Clear Channel -Katz Media Group, New York, New York
Contributed to the success of the marketing and sales team by overseeing
and managing numerous key account clients on and off -air radio promotional
activities, produced various data reports for completed campaigns. During
planning stages of ad campaigns, conducted research on market demographics
and other analytical data which resulted in targeted marketing initiatives
for clients ranging from A&E television shows, Coco Cola, cosmetic
companies and many other clients.
Community Service Endeavors
Co-assisted and mentored inner city teens during the 'Summer in the City'
photography program at the International Center for Photography NYC
Girl Scouts of America: Devoted countless hours to assisting the North East
Bronx Service Unit manager in coordinating scout's activities, managing
quarterly budgets, organizing fundraiser events and moreover participated
in skills development of the Scouts, and troop leaders
Education
Schiller International University, Madrid, Spain September
2005- December 2006
Bachelors of Arts, International Economics; graduated with 3.48 GPA with an
Award in International Business
Hunter College City University New York, New York
September 2003- May 2005
Matriculated credits earned