Marketing Manager

MAX SANDOVAL

***** **. ** **. *******, AZ. ***** 602-***-****

***.********@*****.***

PROFILE

A dynamic, results-focused Marketing Specialist, providing goal-

driven leadership and sales to develop, direct and evaluate a multi-

faceted marketing strategy, sales and technology programs through:

. Go-to-market/Affiliate Plans . Collateral

/ Promotional Materials

. Copy / SEO Writing / Editing . Web, Print,

Design Development

. Media / Events Planning . Channel, Partner

Development

Successful in creating vision, vitalizing operations and

strengthening alliances to achieve continuous improvement through

an MBA and business acumen:

. Senior/C-Level Communications . Client Management

& Sales

. Project Management / Tracking . Key Success

Metrics

Software: Office, Adobe Creative Suite, Salesforce, Exact Target,

Constant Contact, FireDrum, Mailchimp, WordPress, Google Analytics and

various online SEO/SEM tools.

PPC: Google Adwords, Miva, Marchex, Tier-Search Engines.

Programming Languages: HTML, CSS.

Sites Optimized: firedrum.com, donleyservice.com, syntellect.com,

fastsigns.com (local)

EXPERIENCE

FIREDRUM INTERNET MARKETING 12/09 - Present

Scottsdale, Arizona

Interactive marketing services provider for online customer acquisition

solutions which includes

Web Development, SEM, eCommerce and Social Media for small to large

enterprises.

MARKETING MANAGER

Launched the division's comprehensive marketing program, enhancing

visibility and building brand awareness to drive business and maximize

financial returns in a saturated market.

. Implemented organizational change of marketing department to ensure

the effective fulfillment of creative development, marketing

objectives and budget.

. Developed search engine marketing channel generating significant

revenue and client-side leadership in structuring compelling

approaches to use search engine marketing and social marketing to meet

client needs.

. Managed eCommerce, web development, graphic design and search engine

marketing.

COOPER AND BLACK 12/08 - 12/09 Phoenix,

Arizona

A professional field services company specializing in construction, asset

management and compliance administration.

MARKETING MANAGER

. Directed overall marketing and strategic planning programs, and

corporate communications. Facilitated client development through

marketing and client services programs.

. Oversaw the development of RFPs in conjunction with sales and senior

executives.

EXPERIENCE continued

SYNTELLECT INC. 9/06 - 12/08

Phoenix, Arizona

A global technology B2B company that delivers advanced enterprise

management software solutions

SR. MARKETING SPECIALIST

. Launched the division's comprehensive marketing program, enhancing

visibility and brand awareness to drive business and maximize

financial returns in a saturated market.

. Crafted an SEO, Google AdWords and SEM plan to take corporate website

from 50th - 120th ranking in major search engines to a placement of #1

on MSN and Yahoo and top 10 in Google. (Search Terms: Contact Center

Software, Contact Center Solutions)

. Created channel marketing multimedia, print and web presence which

captured a 40% increase in partner channels, 20% increase in RFPs and

60% increase in web traffic.

APOLLO GROUP INC. 2/03 - 5/05

Phoenix, Arizona

A global for-profit university that delivers education, advanced training

and educational products to business and private consumers.

CREATIVE MARKETING MANAGER (2004 - 2005)

Directly responsible for operation and management of the Corporate

Creative Department for national advertising, branding and marketing.

. Developed enterprise level materials to support messaging, brand and

positioning in the education industry. Grouped modular education

products under one umbrella to give the corporate "look" of a more

cohesive brand and uniform platform.

MARKETING WEB CONTENT ADMINISTRATOR (2003 - 2004)

. Coordinated online marketing efforts and trade show participation,

creating high-impact marketing materials and proposals to stimulate

brand awareness, generate leads and enrollments (sales).

PROSPECT SOFTWARE 1999 - 1/2003 Los

Angeles, California

Enterprise software solutions company targeted at mid-market companies.

CHANNEL MARKETING MANAGER (2000 - 2003)

MARKETING COORDINATOR (1999 - 2000)

EDUCATION

UNIVERSITY OF PHOENIX

Phoenix, Arizona

Master of Business Administration May 2005

Course work included:

. Statistics for Managerial Decision Making . Information Management

in Business

. Strategy Formulation / Implementation . Advanced Marketing

Management

UNIVERSITY OF COLORADO

Denver, Colorado

Bachelor of Arts, Communication November 1997

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