Marketing Sales

MELISSA ERSOY

**** **** **** • Fort Lee, New Jersey 07024

Mobile: 201-***-**** • E-mail: *****.*******@*****.***

MARKETING PROFESSIONAL

Marketing / Advertising / Brand Management / Strategic Planning & Partnerships

Innovative professional with skill in all aspects of successful marketing, advertising, brand management,

strategic planning and partnerships. A well organized, detail and deadline oriented self-starter with a

strong ability in managing multiple projects while setting and achieving challenging goals. Source

manufacturers and vendors, negotiate contracts and manage budgets. Proficient in MS Office, Adobe:

Photoshop, Illustrator, InDesign, QuickBooks, UltraTax, ATX, TaxSimple, CFS Tax Software, Timeslips,

MicroTelecom, Fishbowl Inventory, iWork, Lotus 123. Conversational in Armenian and Turkish.

Available for travel.

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Creative Marketing Planning & Execution High Profile Strategic Partnerships

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Marketing Budget Management Product Research & Analysis

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Brand Valuation & Awareness Generation Internet Research & Presence

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Team Leadership & Supervision Public Relations & Media Placement

SUMMARY OF QUALIFICATIONS

• Successful in developing and executing strategic business plans, setting and managing budgets,

supervise projects from start to flourishing completion.

• Exceptionally well organized, with a track record that demonstrates self-motivation, originality and

drive to attain both personal and business goals.

• Maintain overall corporate image; developed branded visuals and messaging of medias, including

remodeling of corporate logo and business plan.

• Ability to identify and partner with key external vendors and manufacturers.

• Effectively translates internal goals to successes by generating business traffic to increase customer

acquisition, retention and referral.

• Attained deep understanding and awareness of product development and experience tying product

goals to business goals.

• Worked with sales team to collect informative reports to develop effective marketing plans to reach

goals.

• Support and provide traceable summary of marketing, including results, analysis and

recommendations.

• Supervise staff to ensure company policy and procedures including performance management,

training and evaluation of personnel.

PROFESSIONAL EXPERIENCE

American Telecommunications, Inc, Brooklyn, New York

T-Mobile Exclusive Partner

Director of Marketing (December 2008 / Present)

Product marketing, marketing communications, promotional and managerial events, brand management

and analysis, advertising, and sales team support. Develop and present marketing plan at quarterly/annual

meetings. Monitor and manage annual marketing budget of over five million dollars. Manages over five

direct reports. Report to President/CEO and CFO.

• Secured PR opportunities for President/CEO, including feature articles in Daily News, (201)

Magazine, NY Post and Merrill Lynch Business Profile Overview.

Melissa Ersoy Page 2 of 2

• Pitching and executing targeted proposals to top manufacturers, bringing in $1 million worth of

advertising spend annually.

• Constructed marketing plan of action after Co-Op Marketing Funds from T-Mobile were

dissolved.

• Prepared and executed search engine marketing campaigns on Google, Yahoo and Facebook.

Stephen J. O’Connor & Associates, Cliffside Park, New Jersey

Tax Planning & Preparation, Business & Financial Counseling, Recordkeeping

Account Coordinator / Office Manager (February 2003 / January 2009)

Account representation, marketing and guerilla marketing, company wide marketing revenue forecasting.

Manages 7 direct reports. Report to Owner.

• Responsible for annual marketing plan and budget

• Handle bookkeeping for 20 plus corporate accounting profiles, including on-site client contact

• Manage multi-state tax and payroll compliance portfolio for over 15 clients

• Troubleshooter for client non-compliance tax collection, and relationship matters

• Assist with corporate and personal income tax preparation

• Headed evaluation team for tax prep research, software projects, and Internet transmission projects

DX Street, Edgewater, New Jersey

Full-service digital marketing and advertising agency

SEM/SEO Intern (June 2008 / September 2008)

Clear Channel Communications, Jersey City, New Jersey

Global media and entertainment company; Z100 New York’s #1 Hit Music Station

Promotions Intern (January 2008 / May 2008)

EDUCATION

Seton Hall University, Stillman School of Business, South Orange, NJ

Bachelor of Science, Dual Degree in Marketing and Finance

Cumulative GPA: 3.35/4.0

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